7 Tips For Success With Today’s Demanding Customers

Startup Professionals Musings

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. I summarize here my interpretation of his key points: Take heed of serious next generation customer expectations.

Wrench’s on-demand vehicle repair and maintenance service picks up $20 million

TechCrunch LA

Wrench , the Seattle-based on demand vehicle maintenance and repair service for consumers and fleets, has raised $20 million in its latest round of financing. Other companies operating in a similar vein (and in automotive) include the refueling and car wash on-demand startups like Filld, Yoshi, and Booster Fuels for gassing up and Spiffy, Wype, Washos and Washé for washing. Consumers are embracing on-demand services that make their lives better.

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Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online.

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7 Tips For Success With Today’s Demanding Customers

Startup Professionals Musings

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. I summarize here my interpretation of his key points: Take heed of serious next generation customer expectations.

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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. The fuel for any good demand generation program is relevant, buyer-centric content.

7 Lessons From Airbnb and Uber On Customer Values

Startup Professionals Musings

Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. They seek customers willing to decouple from accepted buying models, or are actively looking for a better total experience.

Don’t Wait To Catch Up Until Your Customers Hate You

Startup Professionals Musings

After working in business at all levels, and consulting to entrepreneurs for years, I’m still surprised to see so many situations where things that should be easy are painful to customers, and lead to customers hating your business. Economic/social trends demand new employee contract.

Catching Up With Joanne Bradford, Demand Media

socalTECH

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays?

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Demand Media Expands Content Offerings

socalTECH

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." Demand Media''s product is used by brands, publishers, and agencies to create content and drive visitors to their websites. Pricing details on Demand Media''s expanded offerings were not announced.

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Your customers are telling you “Wiw Wiw Wiw!”

Berkonomics

Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Blame the Internet for this rise in customer expectations. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of….

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Demand pull – cost push.

Berkonomics

Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. Demand pull: too much demand for a product or service and not enough supply cause a competition for the product that drives prices higher without increasing the intrinsic value of the product. Cost push – demand pull.

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Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. However, if your customers don’t post anything at all, good or bad, perhaps your pricing is too high overall.

5 Tips For Attracting Female Customers

Tech.Co

Natalie Kaminski, CEO and cofounder of goBaby.co , an on-demand rental marketplace for baby gear that helps reduce stress of traveling with little kids, is hyper-focused on gaining the trust of mothers. “Focusing on emotion is key when communicating with female customers.

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SUN Plans New Scooter For Crowded On Demand Scooter Market

socalTECH

Is there room on your curb for (yet another) on-demand scooter company? SUN said its new custom shared scooter has 10 inch, solid tires, 30 percent better battery capacity than what it's using now, and "all new technology" compared to its existing scooters, and is far more durable. Los Angeles-based SUN thinks there is, and said on Wednesday that it is getting set to launch a new, shared scooter model in California.

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REME Enters On-Demand Massage Market

socalTECH

Los Angeles- and Santa Monica-based REME , a new startup offering up on-demand massage, stretch, and IV therapy services to the health and wellness community, said today that it has officially launched it services. The company said it provides its services toin-home, at the office, or the customer's location of choice.

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My story: Fail locally, one customer at a time.

Berkonomics

In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. You just had to be lucky, write reasonably good code and land in an industry with some legs, and of course, treat the customer well. And I would learn customer service.

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Washio Shuts Down On Demand Laundry Service

socalTECH

Santa Monica-based Washio , the venture-backed, on-demand laundry startup, has shut down, according to the company. and returning orders to customers. The company said that it will be shutting down its operations, as of Aug 29., The company did not say why it decided to shut down.

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Demand Media, Buddy Media Link

socalTECH

Santa Monica-based Demand Media announced this morning that it has inked a deal with Buddy Media , developer of a Facebook management system for advertisers, on a new version of Pluck. Pluck is Demand Media's social media application. According to the two, the new version of Pluck will allow brands to embed customer forums from their website directly into their Facebook page. demand media buddy facebook community forum pluck brand advertiser

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Demand Media Sweetens Executive Pot

socalTECH

Ahead of its IPO, Santa Monica-based Demand Media , the online domain name and media publishing business run by Richard Rosenblatt, updated its IPO filings Thursday, saying that it has granted $30.8M Security research firm KnujOn had reported in June that eNom was hosting a number of "criminal pharmacy networks" and had not agreed to cooperate with LegitScript on rooting out those networks; it appears Demand Media is now actively trying to address that problem.

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JustEnough Gets Customer

socalTECH

Newport Beach-based JustEnough Software , a developer of a cloud-based app for managing customer demand and inventory planning, said this morning that it has been selected by a retailer. According to the company, Journelle is using its products for forecasting customer demand, planning inventory, and optimizing purchasing. Financial impact of the customer win was not disclosed. justenough manufacturing inventory demand planning software saas

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8 Initiatives To Make Your Customers Loyal Advocates

Startup Professionals Musings

If you can’t provide a memorable customer experience, your startup won’t survive very long these days. You now need more than loyalty from your customers -- they need to be your best advocates. The days of pushing new and marginal performers into customer service are gone.

Demand Media Revenues, Pageviews Grow

socalTECH

Santa Monica-based Demand Media , the online content publishing firm run by Richard Rosenblatt, reported its second quarter 2012 financial results on Tuesday afternoon, saying that both its revenues and pageviews grew from year to year. Demand Media said it had total revenues of $93.1M billion pageviews in Q2 for its customer website network, up 29 percent. demand media content dmnd internet pageviews earnings

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Demand Media In Ad Partnership With Healthline

socalTECH

Santa Monica-based Demand Media said this morning that it has linked up with Healthline , a provider of health information and technology, in a digital advertising partnership. According to the two, Healthline will create digital advertising solutions and represent categories on LIVESTRONG.COM, Demand Media''s health and fitness site. demand media healthline health healthy advertising online livestrong

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Demand Media Updates Pluck Reviews

socalTECH

Santa Monica-based Demand Media said today that it has enhanced the firm's Pluck Reviews product, which power online ratings and reviews for brand websites. Demand Media said that it has added a new set of capabilities called "Trust Filters", which sorts reviews from Facebook friends and community friends on top of other reviews. Demand said the new feature also pulls information noted reviewers and "product experts" above the "clutter" of generic online reviews.

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Next Generation Customers Will Test Every Business

Startup Professionals Musings

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. I summarize here my interpretation of his key points: Take heed of serious next generation customer expectations.

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Scoobeez Expands On-Demand Delivery Services In LA

socalTECH

Los Angeles-based Scoobeez , a new startup offering up on-demand, door-to-door logistics and delivery services, says it is expanding its services across Los Angeles. The company said its service, in particular, offers up same day deliveries for even customers who "live in isolated areas or off the beaten path". According to the startup, it is expanding into four key locations in Los Angeles.

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Demand Media Wins Toyota

socalTECH

Santa Monica-based Demand Media , the online media firm run by Richard Rosenblatt, disclosed today that the firm has signed on auto manufacturer Toyota as a customer. Demand Media said it has partnered with Toyota and ad agency Saatchi & Saatchi LA, to provide content to a new interactive community site aimed at off road aficianados, TrailTracker. Tags: demand media toyota trailtracker offroad vehicle content

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Demand Media Launches New Social Ad Units

socalTECH

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said its new Social Feed ad management tools allow its advertisers to deliver customized, social media content via live rich media ads. Demand Media said the new tools integrate custom, real-time social feeds into rich media ads featuring video, audio, Flash, and HTML5.

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Entrepreneurs Need To Play Favorites With Customers

Startup Professionals Musings

Most startups are happy to find any customer, and will hang on for dear life to every one. Every smart entrepreneur needs to realize that trying to treat every customer the same, with limited resources, may mean that you are treating them all poorly, or at least limiting your own growth.

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MicroPower Turns To Financing To Spur Demand

socalTECH

San Diego-based wireless video surveillance developer MicroPower Technologies --which was part of the EvoNexus business incubator--said this week that it has started up a financing program, to spur demand for its surveillance systems. micropower financing surveillance systems customers evonexus tech coast angels

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Demand Media Applies Content Strategy To eNom

socalTECH

Santa Monica-based Demand Media , the Internet content publishing company run by Richard Rosenblatt, is applying its crowdsourced content model to eNom , the domain name registrar it owns. According to eNom, it has put up a new content portal focused on the.ORG domain name, which is powered by Demand Media's creative studios. The portal features articles about the.ORG domain, which were created by Demand Media's creative professionals.

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10 Marketing Rules to Command Customer Attention

Startup Professionals Musings

His title “ The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World ” characterizes the challenge of demanding attention from a new generation of consumers who want what they want, when they want it, and where they want it.

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JustEnough Targets Sales, Customer Service

socalTECH

Newport Beach-based JustEnough Software , a developer of inventory and demand management software for retailers, said today that it has launched a new product. The firm said its new Mobile Sales Force Automation SuiteApp, built on top of NetSuite, provides access to opportunity/customer data, sales forecasts, and real-time calendar and task management. justenough software demand inventory management netsuite

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Demand Media Links With Electus Digital For Comedy Ad Sales

socalTECH

Santa Monica-based Demand Media said today that it has linked with Electus Digital , to offload premium ad sales for its Cracked.com website. According to the two, Electus Digital will now offer exclusive premium ad sales representation for Cracked.com, including custom branded content and "high-impact" ad units on the site. demand media electus digital cracked collegehumor dorkly

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6 Steps To Refocus Your Business On Customer Delight

Startup Professionals Musings

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Your competition is global, so today’s customers are demanding world-class service. Tie customer experience to all compensation and recognition.