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Four ways to create marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Use all the techniques you learn in marketing classes to drive demand. Email readers, continue here…] D=Decrease costs.

Marketing 156
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Sendgrid Acquired By Twilio For $2 Billion

socalTECH

Sendgrid offers up API-based email services, used by many Internet, e-commerce, on-demand and other service providers to send emails to their customers. per share based on today's closing prices. READ MORE>>.

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Real Startups Never, Ever Discount Their Prices

InfoChachkie

Avoid a simple pricing mistake which could sink your startup. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. However, if you never offer price discounts to anyone, you can resist all such requests by deferring to your company “policy.”

Pricing 100
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The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Email readers, continue here.] I= increase revenues. Use all the techniques you learn in marketing classes to drive demand.

Marketing 201
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Good, cheap, fast. Pick any two.

Berkonomics

should not be positioned as “cheap,” or your potential customers will question your message from the start and will be more critical of the delivered product than if offered as one or the other, but not both. And a disappointment based on missed delivery or completion is as great as one based upon trounced quality or price expectations.

Resource 156
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Premature scaling can kill your business.

Berkonomics

The logic in this is simple: once a company has market share, other issues can be sorted out to monetize the market, make the company profitable, scoop up wavering competitors, or even sell the company to a larger firm looking for a large customer base. And it’s a contemporary problem. Why it’s so personal to me….

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Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

Is your product or service one that responds to a customer need, real or perceived? In general, there are three types of products or services: those a customer needs, those a customer wants, an d those a customer believes he does not want or need. An example of how not to do it.

Sales 226