Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online.

Real Startups Never, Ever Discount Their Prices


Avoid a simple pricing mistake which could sink your startup. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. Protection – Consider offering “pricing protection” to users who are particularly price-conscious.

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7 Groups Of Difficult Customers Test Every Business

Startup Professionals Musings

Have you ever noticed that some of your business owner friends get all the bad customers, and yours all seem fairly reasonable? I’m always amazed that, in my role as a business advisor, bad customers somehow seem to gang up on certain businesses. Being unreasonably demanding of others.

Demand pull – cost push.


Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. Demand pull: too much demand for a product or service and not enough supply cause a competition for the product that drives prices higher without increasing the intrinsic value of the product. Cost push – demand pull.

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7 Lessons From Airbnb and Uber On Customer Values

Startup Professionals Musings

Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. They seek customers willing to decouple from accepted buying models, or are actively looking for a better total experience.

Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. However, if your customers don’t post anything at all, good or bad, perhaps your pricing is too high overall.

My story: Fail locally, one customer at a time.


In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. You just had to be lucky, write reasonably good code and land in an industry with some legs, and of course, treat the customer well. And I would learn customer service.

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Startup Pricing: Are You Selling A Giffen Product?


In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet.

8 Initiatives To Make Your Customers Loyal Advocates

Startup Professionals Musings

If you can’t provide a memorable customer experience, your startup won’t survive very long these days. You now need more than loyalty from your customers -- they need to be your best advocates. The days of pushing new and marginal performers into customer service are gone.

Entrepreneurs Need To Play Favorites With Customers

Startup Professionals Musings

Most startups are happy to find any customer, and will hang on for dear life to every one. Every smart entrepreneur needs to realize that trying to treat every customer the same, with limited resources, may mean that you are treating them all poorly, or at least limiting your own growth.

5 Ways to Keep the Right Customers for Your Startup

Startup Professionals Musings

Most startups are happy to find any customer, and will hang on for dear life to every one. Every smart entrepreneur needs to realize that trying to treat every customer the same, with limited resources, may mean that you are treating them all poorly, or at least limiting your own growth.

8 Keys to Award Winning Startup Customer Service

Startup Professionals Musings

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience continues to decline. Know your customers intimately.

Recession-proof Pricing

SoCal Tech Calendar

Thursday, November 6, 2008 -- "Recession-proof Pricing Strategies for a Multi-platform World" Technology Council. Today's technology companies increasingly must deliver products on multiple platforms to satisfy customer demand and competitive pressures. The need to provide "platform de jour" is complicated by a slowing economy and customer desires to maximize their purchasing dollar and to delay payments.

E-commerce’s Changing Landscape | Customization

Tech Zulu Event

As customers shift online, retailers have no choice, to not only follow suit, but to adapt to their changing demands. Instant comparison gives us choice in regards to price and function rather than emotion and experience.

How to Create And Use Snapchat’s New Custom Geofilters

Tech Zulu Event

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. PRICING.

Electric charging gets more juice as Soros Fund Management makes a bet on Amply Power

TechCrunch LA

Even as oil companies are getting crushed by the collapse of demand for energy in the wake of international shutdowns responding to the global pandemic, investors representing one of the world’s savviest financiers are placing a small bet on electric charging as the future of transportation.

E-commerce’s changing Landscape: Customization

Tech Zulu Event

As customers shift online, retailers have no choice, to not only follow suit, but to adapt to their changing demands. Just as we are summed up by the advertising methodologies of the 1950’s as unpredictable and irrational (The Economist, Sex and Advertising, 2011), not only are we both these traits, but also with the power of click-a-mouse comparison shopping we are perhaps pickier, more demanding and less ‘experience’ oriented over product features.

Energica CEO plots her Italian EV company’s reboot from lockdown

TechCrunch LA

There could be more demand for electric vehicles post COVID-19 crisis, believes Energica founder Livia Cevolini. One of those is greater demand for EVs after the pandemic. “Our customers are telling us they are just waiting to ride again.

Postmates’ newest feature is like Uber POOL for food delivery

TechCrunch LA

Postmates is launching a new feature called Postmates Party that lets customers within the same neighborhood pool their orders. In return, these customers get the food delivered for free, eliminating a major pinch point for potential Postmates users. The feature illustrates how Postmates, one of the earlier entrants to the billion-dollar food delivery wars , is trying to remain competitive by appealing to price-sensitive customers.

7 Keys To Positioning For Success In The Gig Economy

Startup Professionals Musings

The bad news is we have to think like a business, with all the implications of branding, finding customers, and competitors. One question I often hear from solo entrepreneurs, and she addresses directly, is “How do I set the right price for my services?”

Make More, Work Less – Create A Veblen Brand


Other Supreme apparel sells in the aftermarket for hundreds more than their retail prices, including box logo hoodies which typically sell for between $500 – $1,000. A Veblen good does not adhere to the traditional laws of price and demand.

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Exploring A Brave New World Of Domain Names, With Rightside


To get some insight into how those names are changing--we caught up with Steve Banfield , SVP and GM of Registrar Services over at Rightside ( -- which is in the midst of spinning out from Santa Monica-based Demand Media.

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The three legged stool of marketing excellence


Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Use all the techniques you learn in marketing classes to drive demand.

United Dwelling is one startup building something to solve California’s housing crisis

TechCrunch LA

These companies aren’t building new gaming platforms or cryptocurrency applications, but instead are trying to find ways to bring low-cost housing at an affordable price to homeowners who could use the additional income and renters who are spending increasingly more money for increasingly smaller spaces — if they can afford those homes at all. “[I] changed the price by 11 percent and walked that through and continued to move forward,” Dietz said.

Pets Stress Less With In-Home Vet Care Vetted


Vetted , the on-demand vet care platform makes is less stressful for your pets to get the care they need in the comfort of your own home. After the home visit, the vet will create a customized care plan and monitor progress.

Why buy IT? Why buy MINE? Why buy NOW?


Is your product or service one that responds to a customer need, real or perceived? In general, there are three types of products or services: those a customer needs, those a customer wants, an d those a customer believes he does not want or need.

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Reduce five risks: Increase your valuation


One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Why five risks?

With its third fund, Revolution Ventures stays true to its mission

TechCrunch LA

Competition for access to deals in the Bay Area, however, has priced many investors out of the most sought-after rounds.

How Businesses Can Find Scalable Ethernet Services in Southern California

Southern California Edison Blog

Businesses are driving that growth, winning customers and expanding their operations. To find scalable Ethernet services that can handle increasing demands as you grow, you need to evaluate providers and services on a specific criteria set that’s designed to accommodate growth.

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Lime is building its first scooter ‘lifestyle brand store’ in LA

TechCrunch LA

Apparently with a physical storefront where it can convince customers of the wonders of on-demand mobility. And with similarly cheap pricing, the decision of which to use comes down to brand affinity.

Startups Weekly: Upfront Ventures bets on a bus service

TechCrunch LA

The company is actually based out of LA, too, but has completed its initial launch in Minnesota, where there’s greater demand for short-term bus travel. A traveler pays Sun Country one fixed price to get them from the bus pick-up point to their final destination.

GroundLink Car Service Platform Tackles Its Biggest Obstacle Yet: Los Angeles Traffic

TechCrunch LA

They offer ground transportation with up-front before-you-ride pricing throughout the U.S., The service basically puts all the control in the hands of the customer. You can book a reservation way in advance, or on-demand if you’re in NYC.

6 Challenges In Penetrating The New World Of Services

Startup Professionals Musings

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience.

Good, cheap, fast. Pick any two.


Quality” products and services should not be positioned as “cheap,” or your potential customers will question your message from the start, and will be more critical of the delivered product than if offered as one or the other, but not both.

Demand Media Expands Content Offerings


Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." Demand Media''s product is used by brands, publishers, and agencies to create content and drive visitors to their websites. Pricing details on Demand Media''s expanded offerings were not announced.

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Can you overcome five risks and create wealth?


One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Of course, we are speaking of increased valuation of your company when we speak of “wealth.”

Future of The Cloud is Bright | Just Ask the Market

Tech Zulu Event

Providers make their pricing model transparent and easily available on the web, so it’s simple to calculate the cost savings of the cloud. The advantages of the cloud are apparent whether you’re a multinational enterprise organization or an SMB.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. How long does it take me to pay back my original customer acquisition costs?

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How to Out Amazon, Amazon

Both Sides of the Table

If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. Ariel understood her customer?—?the

A Culture Of Purpose In Business Leads To Doing Well

Startup Professionals Musings

Employees and customers alike are looking for meaning, not simply employment and commodity prices. I can think of at least five ways that this benefits the business, as well as customers: Products in a purpose culture more readily sell at a premium price.

6 Reasons Your Hockey Stick Growth Curve Can Go Flat

Startup Professionals Musings

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. They steal a share of your market, slow down customer buying decisions, making it harder to close new business, and put the brakes quickly on your exponential growth.

Domio raises $100M in equity and debt to take on Airbnb and hotels with its curated apartments

TechCrunch LA

Its target customers are millennials traveling in groups or families swayed by the size and scope of the accommodation — typically five times bigger than the average hotel room — as well as the price, which is on average 25% cheaper than a hotel room.

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Sendgrid Acquired By Twilio For $2 Billion


Sendgrid offers up API-based email services, used by many Internet, e-commerce, on-demand and other service providers to send emails to their customers. per share based on today's closing prices. Sendgrid , which was co-founded in Orange County and has a large office in Irvine , is being acquired by San Francisco-based Twilio , in a deal worth $2 billion in stock, the companies announced late Monday afternoon.