Real Startups Never, Ever Discount Their Prices


Avoid a simple pricing mistake which could sink your startup. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. Protection – Consider offering “pricing protection” to users who are particularly price-conscious.

Startup Pricing: Are You Selling A Giffen Product?


In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet.

Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. However, if your customers don’t post anything at all, good or bad, perhaps your pricing is too high overall.

My story: Fail locally, one customer at a time.


In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. You just had to be lucky, write reasonably good code and land in an industry with some legs, and of course, treat the customer well. And I would learn customer service.

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Demand Media Expands Content Offerings


Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." Demand Media''s product is used by brands, publishers, and agencies to create content and drive visitors to their websites. Pricing details on Demand Media''s expanded offerings were not announced.

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Demand pull – cost push.


Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. Demand pull: too much demand for a product or service and not enough supply cause a competition for the product that drives prices higher without increasing the intrinsic value of the product. Cost push – demand pull.

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How to Create And Use Snapchat’s New Custom Geofilters

Tech Zulu Event

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. PRICING.

Recession-proof Pricing

SoCal Tech Calendar

Thursday, November 6, 2008 -- "Recession-proof Pricing Strategies for a Multi-platform World" Technology Council. Today's technology companies increasingly must deliver products on multiple platforms to satisfy customer demand and competitive pressures. The need to provide "platform de jour" is complicated by a slowing economy and customer desires to maximize their purchasing dollar and to delay payments.

E-commerce’s changing Landscape: Customization

Tech Zulu Event

As customers shift online, retailers have no choice, to not only follow suit, but to adapt to their changing demands. Just as we are summed up by the advertising methodologies of the 1950’s as unpredictable and irrational (The Economist, Sex and Advertising, 2011), not only are we both these traits, but also with the power of click-a-mouse comparison shopping we are perhaps pickier, more demanding and less ‘experience’ oriented over product features.

Postmates’ newest feature is like Uber POOL for food delivery

TechCrunch LA

Postmates is launching a new feature called Postmates Party that lets customers within the same neighborhood pool their orders. In return, these customers get the food delivered for free, eliminating a major pinch point for potential Postmates users. The feature illustrates how Postmates, one of the earlier entrants to the billion-dollar food delivery wars , is trying to remain competitive by appealing to price-sensitive customers.

The three legged stool of marketing excellence


Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Use all the techniques you learn in marketing classes to drive demand.

Why buy IT? Why buy MINE? Why buy NOW?


Is your product or service one that responds to a customer need, real or perceived? In general, there are three types of products or services: those a customer needs, those a customer wants, an d those a customer believes he does not want or need.

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How Businesses Can Find Scalable Ethernet Services in Southern California

Southern California Edison Blog

Businesses are driving that growth, winning customers and expanding their operations. To find scalable Ethernet services that can handle increasing demands as you grow, you need to evaluate providers and services on a specific criteria set that’s designed to accommodate growth.

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Exploring A Brave New World Of Domain Names, With Rightside


To get some insight into how those names are changing--we caught up with Steve Banfield , SVP and GM of Registrar Services over at Rightside ( -- which is in the midst of spinning out from Santa Monica-based Demand Media.

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Lime is building its first scooter ‘lifestyle brand store’ in LA

TechCrunch LA

Apparently with a physical storefront where it can convince customers of the wonders of on-demand mobility. And with similarly cheap pricing, the decision of which to use comes down to brand affinity.

Pets Stress Less With In-Home Vet Care Vetted


Vetted , the on-demand vet care platform makes is less stressful for your pets to get the care they need in the comfort of your own home. After the home visit, the vet will create a customized care plan and monitor progress.

Can you overcome five risks and create wealth?


One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Of course, we are speaking of increased valuation of your company when we speak of “wealth.”

GroundLink Car Service Platform Tackles Its Biggest Obstacle Yet: Los Angeles Traffic

TechCrunch LA

They offer ground transportation with up-front before-you-ride pricing throughout the U.S., The service basically puts all the control in the hands of the customer. You can book a reservation way in advance, or on-demand if you’re in NYC.

Good, cheap, fast. Pick any two.


Quality” products and services should not be positioned as “cheap,” or your potential customers will question your message from the start, and will be more critical of the delivered product than if offered as one or the other, but not both.

Future of The Cloud is Bright | Just Ask the Market

Tech Zulu Event

Providers make their pricing model transparent and easily available on the web, so it’s simple to calculate the cost savings of the cloud. The advantages of the cloud are apparent whether you’re a multinational enterprise organization or an SMB.

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Sendgrid Acquired By Twilio For $2 Billion


Sendgrid offers up API-based email services, used by many Internet, e-commerce, on-demand and other service providers to send emails to their customers. per share based on today's closing prices. Sendgrid , which was co-founded in Orange County and has a large office in Irvine , is being acquired by San Francisco-based Twilio , in a deal worth $2 billion in stock, the companies announced late Monday afternoon.

What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. How long does it take me to pay back my original customer acquisition costs?

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How to Out Amazon, Amazon

Both Sides of the Table

If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. Ariel understood her customer?—?the

5 Simple Tactics To Make Freemium Users Pay


In the spirit of the “land grab” mentality of the day, we encouraged usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. Despite our repeated blundering, BuddyHelp did generate some substantial commercial customers.

Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics


Steve's first question was, “Who are our customers?" I) took the 300 latest cards, personally wrote a questionnaire and called 300 customers. SuperMac's main customer base were color desktop professionals. We had been pricing our graphics cards to be a low-cost provider.

Premature scaling kills businesses.


The logic in this is simple: once a company has market share, other issues can be sorted out to monetize the market, make the company profitable, scoop up wavering competitors, or even sell the company to a larger firm looking for a large customer base.

MakeSpace Raises an Additional $17.5 million and Unveils Strategy to Make Public Storage the Next Blockbuster Video

Both Sides of the Table

They have high-priced property and zero innovation. In just one year we captured 2% of all new customers in NYC who wanted to store household items other than furniture. It tested our beliefs about pricing, products and marketing overall of our service.

The Truth About Convertible Debt at Startups and The Hidden Terms You Didn’t Understand

Both Sides of the Table

When convertible debt first started being introduced as a “faster, cheaper way to get startups funded” they didn’t have pricing built into them. ” And some seed stage investors told me, “I prefer not to fight over price now.

A Major Step In Gender Equality – Rentable Bridesmaid Dresses


The result of her efforts is an online service that allows brides to select their bridesmaids'' gowns, within a broad range of colors, styles and price points. We keep our eye on a handful of metrics, but we’re focused on customer satisfaction.

Should Startups Care About Profitability?

Both Sides of the Table

I want to understand how many units the company is selling, whether this is increasing over time and how well they’re doing at retaining the customers that they do acquire. Do 20% of the customers make 80% of the revenue or do the top 3 customers represent 80% of the revenue.

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Selling Online In 2016 For The First Time – What Works When You Have A Blank Slate?


I ended up really relating to the nuance and intricacies of product supply and customer demand. After Pacific Sunwear, my career covered two new ends of the retail spectrum; off price at Ross and women’s luxury at St. A version of this article previously appeared in Forbes.

Western Digital Rolls Out 12TB Enterprise Hard Drives


Pricing on the new drives was not announced. Disk drive manufacturers have traditionally offered up different tiers of reliability in their storage, with more demanding OEM and enterprise customers typically receiving drives with a higher MTBF, versus low end consumer offerings, which typically have 1.2

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Why buy IT? Why buy MINE? Why buy NOW?


Is your product or service one that responds to a customer need, real or perceived? In general, there are three types of products or services: those a customer needs, those a customer wants, and those a customer believes he does not want or need. Your marketing and sales effort must be focused entirely upon making your product solve an urgent customer need. What a powerful set of three questions.

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Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

This is important because the customers they serve (the red line) demand a product that meets their complex requirements. So the startups tend to focus on totally new customers. Often their response isn’t to radically cut cost and try to hold on to customers.

Interview with Rachelle Snyder and Ross Richmond, Coozie


To fix that problem, Los Angeles-based Coozie ( offers up a different optiona way to rent gear at a fraction of purchase price. We partner with premium outdoor brands, and rent equipment at 15 percent of the retail price. We started with just a few tents, and saw an immediate consumer demand, and we've grown steadily from there. Ross Richmond: This summer, we decided to seek investment, so we could grow and meet the consumer demand we were seeing.

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