Berkonomics

NOVEMBER 11, 2021

The logic in this is simple: once a company has market share, other issues can be sorted out to monetize the market, make the company profitable, scoop up wavering competitors, or even sell the company to a larger firm looking for a large customer base. And it’s a contemporary problem. Angel investors are more tolerant of this than VCs.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Services 128

Services Social Media Technical Review Media 128

Startup Professionals Musings

MARCH 20, 2020

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. They steal a share of your market, slow down customer buying decisions, making it harder to close new business, and put the brakes quickly on your exponential growth. Prices begin to decline quickly.

Pricing 123

Pricing Cloud Computing Custom Customer 123

Startup Professionals Musings

JANUARY 24, 2020

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Just getting an app accepted into the Store won’t get it found and downloaded by your targeted customers.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

AUGUST 7, 2022

The pivot can be as simple as changing the pricing model, or as complex as moving from a product business to a services business. Resurgence begins when entrepreneurs and top executives stop trusting only themselves, and build a coalition with customers to see what is and isn’t working. Reinvent the vision for change.

Course 127

Course IBM IBM Social Media 127

Startup Professionals Musings

MARCH 28, 2020

As an entrepreneur, it’s never too early to set the culture you need for a thriving business, as well as thriving employees, customers, partners, and vendors. Start with only the very best people, demand excellence, and train them to stay ahead of the pack. Reframe selling as an activity that improves customer’s lives.

Startup 122

Startup Training Custom Customer 122

Startup Professionals Musings

MAY 1, 2019

Don’t get me wrong, it’s always great to see that first surge of customers, but that’s just the beginning of your work. With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. Ramp up your communication efforts and vehicles.

Metrics 86

Metrics Startup Training Customer 86

TechCrunch LA

AUGUST 30, 2022

“Creators will be selling their own avatar fashion, and the ones that they’ve customized over the past couple of months. Genies has made forays into fashion before — the startup partnered with Gucci back in 2020 to give the retailer’s customers access to try on new virtual designs and to buy curated digital goods.

Geni 219

Geni Silver Lake Startup Platform 219

Startup Professionals Musings

SEPTEMBER 29, 2019

The next phase of evolution will demand device independence, enabling an uninterrupted computing experience as we move from device to device throughout our daily lives. Social Media. Social networks like Facebook, Twitter, and LinkedIn manage communities comprised of millions of people worldwide. Cloud Computing.

Technology 86

Technology Cloud Computing Social Media Networking 86

Startup Professionals Musings

FEBRUARY 1, 2019

The right strategy for branding these days is to create a most memorable total customer experience for customers, rather than a focus on hyping the product and the company name. Here are some key recommendations for building your branding plan: Find out who your customers are through social media.

Social Media 73

Social Media Customer Custom Mobile 73

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. From his own successes and failures in this domain, he explains how the rules and customer expectations have changed in today’s world, and he offers some practical guidance on how to survive in this new world.

Social Media 56

Social Media Pricing Technical Review Statistics 56

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Cote, former Chairman and CEO of Honeywell.

Technical Review 124

Technical Review Layoffs Social Media Organization 124

Startup Professionals Musings

NOVEMBER 1, 2015

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. They steal a share of your market, slow down customer buying decisions, making it harder to close new business, and put the brakes quickly on your exponential growth. Prices begin to decline quickly.

Startup 116

Startup Pricing Cloud Computing Customer 116

Both Sides of the Table

FEBRUARY 28, 2018

If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. Ariel understood her customer?—?the This is an age-old marketplace tension where leverage often determines the value captured.

Product 296

Product Course Custom Customer 296

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

Social Media 214

Social Media Custom Customer Media 214

Startup Professionals Musings

OCTOBER 8, 2018

As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. Others still routinely have phone hold queues for customer contact that can last up to an hour, with no alternative options.

Technical Review 84

Technical Review Customer Custom Startup 84

Startup Professionals Musings

SEPTEMBER 26, 2014

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. They steal a share of your market, slow down customer buying decisions, making it harder to close new business, and put the brakes quickly on your exponential growth. Prices begin to decline quickly.

Pricing 105

Pricing Cloud Computing Custom Customer 105

Berkonomics

MAY 21, 2015

The logic in this is simple: once a company has market share, other issues can be sorted out to monetize the market, make the company profitable, scoop up wavering competitors, or even sell the company to a larger firm looking for a large customer base. Angel investors are more tolerant of this than VCs.

Venture Capital 120

Venture Capital Social Media Invest Marketing 120

Startup Professionals Musings

MARCH 28, 2015

The next phase of evolution will demand device independence, enabling an uninterrupted computing experience as we move from device to device throughout our daily lives. Social Media. Social networks like Facebook, Twitter, and LinkedIn manage communities comprised of millions of people worldwide. Cloud Computing.

Startup 107

Startup Cloud Computing Social Media Entrepreneur 107

Startup Professionals Musings

OCTOBER 9, 2015

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Just getting an app accepted into the Store won’t get it found and downloaded by your targeted customers.

Startup 98

Startup Platform Pricing Netflix 98

Startup Professionals Musings

FEBRUARY 27, 2019

In essence, as a contractor, you are a consultant who is competing regularly for new work, and you constantly have to differentiate your offering from other candidates, including price. As a business, you should always be looking for your next customer, as well as satisfying your current one. Walk away from a bad role or customer.

Startup 98

Startup Outsource Development Competition Social Media 98

Startup Professionals Musings

JULY 11, 2016

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Services 54

Services Social Media Technical Review Media 54

Startup Professionals Musings

MARCH 3, 2018

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. They steal a share of your market, slow down customer buying decisions, making it harder to close new business, and put the brakes quickly on your exponential growth. Prices begin to decline quickly.

Pricing 52

Pricing Cloud Computing Custom Customer 52

Startup Professionals Musings

NOVEMBER 3, 2019

The pivot can be as simple as changing the pricing model, or as complex as moving from a product business to a services business. Resurgence begins when entrepreneurs and top executives stop trusting only themselves, and build a coalition with customers to see what is and isn’t working. Reinvent the vision for change.

Course 85

Course IBM IBM Social Media 85

Startup Professionals Musings

OCTOBER 8, 2014

As an entrepreneur, it’s never too early to set the culture you need for a thriving business, as well as thriving employees, customers, partners, and vendors. Start with only the very best people, demand excellence, and train them to stay ahead of the pack. Reframe selling as an activity that improves customer’s lives.

Training 108

Training Custom Customer Social Media 108

Startup Professionals Musings

MARCH 11, 2018

As an entrepreneur, it’s never too early to set the culture you need for a thriving business, as well as thriving employees, customers, partners, and vendors. Start with only the very best people, demand excellence, and train them to stay ahead of the pack. Reframe selling as an activity that improves customer’s lives.

Training 61

Training Custom Customer Social Media 61

Startup Professionals Musings

NOVEMBER 4, 2019

In my experience, the key steps I look for always include the following: Testing the idea against customers who have money to spend. I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there.

Ideas 94

Ideas Slides Technical Review Patents 94

Startup Professionals Musings

OCTOBER 18, 2017

The next phase of evolution will demand device independence, enabling an uninterrupted computing experience as we move from device to device throughout our daily lives. Social Media. Social networks like Facebook, Twitter, and LinkedIn manage communities comprised of millions of people worldwide. Cloud Computing.

Cloud Computing 61

Cloud Computing Startup Social Media SaaS 61

Tech.Co

FEBRUARY 8, 2019

It reportedly paid a hefty $230 million to acquire the podcast publisher and network startup Gimlet Media, and has also acquired the podcast monetization platform Anchor for an undisclosed price. The podcast will look even more like an on-demand version of radio than it already does. First: better differentiation.

Acquisition 124

Acquisition Media News Platform 124

Startup Professionals Musings

FEBRUARY 2, 2014

The next phase of evolution will demand device independence, enabling an uninterrupted computing experience as we move from device to device throughout our daily lives. Social Media. Social networks like Facebook, Twitter, and LinkedIn manage communities comprised of millions of people worldwide. Cloud Computing.

Cloud Computing 99

Cloud Computing Social Media Entrepreneur SaaS 99

Tech Zulu Event

JANUARY 4, 2016

3-D printing has been used in healthcare in the past, but limitations in price and materials made it cost-prohibitive for widespread use. Medical professionals can now create dental implants, hearing aids, and even customized prosthetic limbs using 3-D printing. Social Media Engagement. 3-D Printing. Virtual Healthcare.

Technical Review 40

Technical Review Social Media Media Research 40

socalTECH

MAY 30, 2019

I think, to be a great entrepreneur, you have to look at what is missing in the category that you will be playing in the industry, and figure what you can deploy with a little bit of strategy and technology to bring a better service and price. You've got to know best practices in demand generation. That's been very effective.

Content 193

Content Social Network Coach Help 193

Startup Professionals Musings

AUGUST 8, 2016

By profit, I simply mean offering a product or service to customers for a price that exceeds the total costs associated with the solution, thus providing some basis for recovering sunk costs and generating a return for stakeholders. Solve a painful problem for customers who have money to spend.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58

Startup Professionals Musings

NOVEMBER 22, 2015

As an entrepreneur, it’s never too early to set the culture you need for a thriving business, as well as thriving employees, customers, partners, and vendors. Start with only the very best people, demand excellence, and train them to stay ahead of the pack. Reframe selling as an activity that improves customer’s lives.

Training 59

Training Custom Customer Social Media 59

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. Smart investors think a lot about what we call “unit economics” or what is the economics of service one customers.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

MAY 13, 2015

The pivot can be as simple as changing the pricing model, or as complex as moving from a product business to a services business. Resurgence begins when entrepreneurs and top executives stop trusting only themselves, and build a coalition with customers to see what is and isn’t working. Reinvent the vision for change.

Startup 102

Startup Course IBM IBM 102

SoCal CTO

NOVEMBER 11, 2009

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. We streamline strategy development using a Reality-Based approach, then execute cross-media programs including websites, brochures, ads, booths. It has been fun to get to know her again.

Marketing 150

Marketing Social Media Blogging Media 150