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Demand pull – cost push.

Berkonomics

Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. Push the costs into market niches where you seed your marketing, and experience the pull of customer demand as a result.

Demand 136
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7 Advantages For Being A Socially Responsible Startup

Startup Professionals Musings

Even without B-Corp status, entrepreneurs are speaking out more on the positives to support business models that benefit not just shareholders, but customers, workforce, the environment, and the greater community. Social responsibility opens the door to a broader customer base. Doing business is a human process.

Startup 149
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8 Strategies For Remaining Cool And Collected At Work

Startup Professionals Musings

Over my years in business, I have accumulated a list of recommended strategies for keeping cool and calm in the face of increasing demands at work. Make every effort to have your mind be totally present for each challenge from a team member or customer. In my experience, it’s all about work-life balance and enjoying the role.

Demand 103
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7 Keys To Keeping Your Business Agile And Competitive

Startup Professionals Musings

If you aren’t yet adapting to the market and your customers, you are falling behind. I define business agility for my consulting clients as the ability to change your business rapidly to meet customer and environmental changes, with minimal organizational disruption and cost. Demand and reward speedy analysis and execution.

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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie uses a combination of online data collection and an on-demand print and mail technology to give its customers turnaround times on print orders in as little as 24 hours and what the company boasts is the equivalent of online ad-targeting. Unilever buys Dollar Shave Club for reported $1B value.

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8 Brand Strategy Rules From Elite Consumer Companies

Startup Professionals Musings

One of the reasons it’s so tough is that the rules are constantly changing on what it takes to win over customers, as customer attitudes and cultures change, and competitors continually strive to “raise the bar” on product and support. Existing customers can’t envision a new concept, or new behaviors.

Company 152
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GM exits car-sharing business and shuts down Maven

TechCrunch LA

The company sent an email to customers Tuesday that after examining the business, the car-sharing industry and COVID-19, it decided to shutter the service permanently. Below is a screenshot of the email sent Tuesday morning to Maven customers. Maven had paused service due to the COVID-19 pandemic. Image Credits: Screenshot/Maven email.