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Magnite Acquires SpotX For $1.17 Billion

socalTECH

Both Magnite and SpotX operate programmatic video advertising marketplaces, with such customers as A+E Networks, Crackle Plus, The CW Network, Discovery, Disney/Hulu, Electronic Arts, Fox Corporation, fuboTV, Microsoft, Newsy, Philo TV, Pluto TV, Roku, Samsung, Sling TV, Tubi, ViacomCBS, Vizio, Vudu, WarnerMedia and Xumo.

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Fans.lu Ties With Game Development Organization

socalTECH

David Padula has served at Activision and Paramount Pictures; Derek Padula has worked as a game designer at Electronic Arts, Activision, and Seven Studios. The company was one of the companies that presented at StartEngine''s demo day back in January.

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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

“ We were targeted to a small number of very premier customers. Instead of relying on incumbent distribution platforms, customers control the audience relationship directly and maximize engagement and monetization in a way that fits with their brand objectives. Sales, Sony Music Entertainment, in a statement. .

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GameFly Sells Cloud Streaming Tech, Team To Electronic Arts

socalTECH

Los Angeles-based game streaming provider GameFly and Electronic Arts said Tuesday that Electronic Arts has acquired GameFly's cloud-streaming technology, but that GameFly will continue to operate its games-by-mail subscription service. Financial details of the acquisition were not announced. READ MORE>>.

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FabFitFun raises $80 million for its growing lifestyle brand

TechCrunch LA

For brands, the pitch is a new way to find customers and engage with them. It’s been a long ride for co-founders Daniel and Michael Broukhim and Katie Rosen Kitchens. From a newsletter and blog to the subscription box to the launch of live programming last year.

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LA-based Maslo pivots to professional services, launching an AI product for executive coaching

TechCrunch LA

.” Using natural language processing and other machine learning tools, Maslo’s service will process entries by customers from their voice-activated, recorded journals and visualize data on a dashboard so that clients can see their how language patterns, thematic trends, and emotions recur among their customers.

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Frank Addantes FounderBlog: Elements of Sustainable Companies

Frank Addante

Cisco, Oracle, Apple, Electronic Arts and Atari. Rich Customers Target customers who will move fast and pay a premium for a unique offering. Focus Customers will only buy a simple product with a singular value proposition. Customer, not Competition Be a leader, not a follower. I think this list is spot on.

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