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Have you found your “teacher customer?”

Berkonomics

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. How it works: Together we would work out solutions in the form of new functions, new controls, new reports, and new safeguards.

Customer 156
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53 Questions Developers Should Ask Innovators

TechEmpower

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? will you leverage?

Develop 520
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Find your “teacher customer.”

Berkonomics

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. Together we would work out solutions in the form of new functions, new controls, new reports, and new safeguards. Find one to teach you.

Customer 243
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Greatly exceed early customer expectations.

Berkonomics

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. Make your customer a partner in the process.

Customer 243
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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Customer 172
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Hire a consultant; ignore the advice!

Berkonomics

Email readers, continue here…] On the final day of our assignment, I was responsible for the “reporting out” to the assembled twenty or so executives in the large conference room of this major corporation. I imagine that our report sits today on someone’s shelf, filed with others from past and from following months and years.

Sample 156
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Do you take those loyal, key customers for granted?

Berkonomics

Especially in your growing company, you are drawn into daily process issues by all of your direct reports, often responding to questions and problems, leaving little time for strategic thought. And that behavior results in leaving little time for outreach to the most critical component in your chain – your key customers. Find the pain.

Customer 120