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Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).

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A good case study is worth many paid ads.

Berkonomics

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story. Dave’s book: Positioning.

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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 Online entertainment: millions of channels, billions of actors. With the adoption of the Internet, digital entertainment has rocketed across the world, changing how people entertain themselves.

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8 Strides For Balanced Business Thinking And Delivery

Startup Professionals Musings

Recent studies indicate that less than ten percent of business leaders show this balance today. Unfortunately, technology doesn’t create a vision, and usually frightens customers away, unless they understand the vision and value first. Listen to customer feedback and tune your vision. Every balanced leader does marketing early.

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6 Technology Trends Will Spawn Countless New Ventures

Startup Professionals Musings

Per the latest study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 Online entertainment: millions of channels, billions of actors. With the adoption of the Internet, digital entertainment has rocketed across the world, changing how people entertain themselves.

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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

01% conversion rate again to the people who clicked over to the website from the YouTube video, that’s 185 new customers, 185 people who would have never thought to google search for a tampon service, who will now be signing up to spend the 15 bucks a month to get tampons delivered to their door. If we apply that.01%

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Why Silicon Valley and Hollywood Don’t Get Each Other and Who Will Win the Future

Both Sides of the Table

But audience size and consumption is massive and growing plus; Study Innovator’s Dilemma ( my cheat sheet here ). You need to segment your audience and find a way to get your highest quality customers over to O&O (owned & operated) inventory where you can get higher CPMs, sell merchandise and capture more customer information.

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