Remove Customer Remove Entertainment Remove Technical Review
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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

Customers have long included some of the biggest names in social commerce and online gaming plus startups like TopSpin, Local Response, Maker Studios, StockTwits and the like. It was built in pilot with BMW, HP and one huge, beloved entertainment company here in LA that I guess was a bit gun shy to include their name in our announcement.

Marketing 307
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A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

Although many are entertaining, most fail to provide entrepreneurs with a sufficient return on their time investment. If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. Positive ROI.

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This Post Has Nothing to do with #SXSW

Both Sides of the Table

For the next four days if you’re in the tech industry you’re going to hear a non-stop stream of information about SXSW. You may choose some where your customers aggregate, others where you hope to find biz dev partners & still others where you want to meet investors. Yes, it’s partly due to ADHD.

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It’s Morning in Venture Capital

Both Sides of the Table

I have been close to the tech & startup sectors for more than 20 years and I can’t think of a period in which I felt more optimistic about the innovation and value creation I see in front of us. Try charging customers for your product when you have 12 competitors giving the product away free finances by $20 million of VC.

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Can you create a great customer case study?

Berkonomics

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.). But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

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A good case study is worth many paid ads.

Berkonomics

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story. Dave’s book: Positioning.

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8 Strides For Balanced Business Thinking And Delivery

Startup Professionals Musings

Most of the entrepreneurs I meet as an investor and advisor have no shortage of right-brain thinking, showing vision and creativity, but often don’t realize that their potential is being limited by a balancing focus on results, metrics, and customer specifics. Listen to customer feedback and tune your vision.