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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. Build word-of-mouth into your product or service.

Marketing 107
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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. Build word-of-mouth into your product or service.

Mobile 173
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5 Steps To Finding The Best Investor For Your Startup

Startup Professionals Musings

Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels.

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Mojix In Japanese Distribution Deal With IBM Japan

socalTECH

According to Mojix, IBM will provide system integration systems and customer support for its products int he Japanese market, and distribute the Mojix STAR system itself and through qualified resellers in Japan. The firm is backed by Oak Investment Partners, Red Rock Ventures and InnoCal Venture Capital. READ MORE>>.

IBM 124
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5 Keys To Vetting Investors Before You Accept Funding

Startup Professionals Musings

Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels.

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How the myth of the ‘girlboss’ harms emerging women in tech

TechCrunch LA

Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. Glossier’s management has faced well-deserved scrutiny for failing to support members of its retail staff, leaving them to endure racist treatment from customers.

Startup 280
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10 Innovative New Global Ways To Grow Your Business

Startup Professionals Musings

A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. Build word-of-mouth into your product or service.