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The “competition slide&# of your investment deck is such a great opportunity to talk about how you’re positioned (premium product vs. economical product? which features do you believe your customers care about and where you’re try to differentiate? Harvey Balls.
What Cham rarely tells people – he’s both private and humble – is that he started making some small co-investments with me in tech firms starting with Maker Studios where he was one of the earliest investors. We started hanging out a bit and discussing technology and entrepreneurship. They make a great pair.
I’ve sat through a lot of VC pitches and having been CEO of an enterprise software firm for many years I’ve also sat through many customer meetings with sales teams. The VC might have tried a few times to prompt a discussion and you didn’t take the queue but in stead reverted back to slides.
But in my experience as an entrepreneur and now spending my time amongst investors I can generalize that almost all VC investments in early stage technology & Internet investments come down to just four key factors. And VC’s are tough customers. I obviously don’t speak for all investors.
In the video I describe how to best play this meeting and why, without a champion going into the meeting, you’re unlikely to get an investment. Remember that most people are visual thinkers and Powerpoint slides simply help frame the conversations. If you don’t, make sure you follow up and ask for feedback. Competition.
whether they invest or not. If your teaser deck was 8–12 pages it would likely include: team market problem why your solution solves this problem progress to date (funding, team, customers, revenue if significant) TAM (market sizing / why this will be valuable) Your “meeting deck” should just be an expansion of what was in your teaser deck.
A perfect round number is ten slides, with the right content, that can be covered in ten minutes. Most advisors will tell you to write the business plan first (20-30 pages), then distill the key points into a set of Microsoft PowerPoint slides for standup presentations to potential investors. Opportunity sizing. Exit strategy.
For extroverted people I recommend that entrepreneurs have an “executive summary&# slide up front that cuts to the chase. Don’t dwell on this slide for ever. If I have an hour with you I want to maximise the time we have a discussion so I want to get through the slides quickly. It’s in their personality type.
A perfect round number is ten slides, with the right content, that can be covered in ten minutes. Here are the ten slides you need: Problem and market need. Here is how and why it works, including a customer-centric quantification of the benefits. Explain how you will make money and who pays you (real customer).
I used to sit on the board of a company (for which I DID NOT invest) with a very smart and very likable CEO. The company had less than $5 million in revenue yet we had a multi-tab spreadsheet doing activity-based costing on our customer service staff, operations and technology. But I bring up this story for a reason.
Simply, this is identifying a customer need which has economic value to them if they can solve it. ” and if you can’t persuade enough potential customers they have some pain that needs fixing you probably should stick to your day job. Teams usually start with terminology that is very insular and less relevant to customers.
- SoCal CTO , January 13, 2010 5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 9 Reasons Why Many Smart People Go Nowhere - Life Beyond Code , March 29, 2010 No Accounting For Startups - Steve Blank , February 22, 2010 Startup Advice In Exactly Three Words - #StartupTriplets - OnStartups , January (..)
That statement has killed more investment deals than almost any other. It could be that a larger competitor has met with its customers, promising to extend its product line into this very niche. So, do your homework especially well by putting yourself into the minds of your potential customers.
Either of these qualms can ultimately sidetrack your startup as not worthy of investment, so it pays to do your homework on what you say and how to communicate effectively. Investors want to hear about customers with money who have a painful problem that you can solve now. Investors invest in people more than the idea.
It’s a shame because the ability to nail these presentations at key conferences can be once-in-a-lifetime opportunities to influence journalists, business partners, potential employees, customers and VCs. They had slides with moving images and music. This was evident at the Twiistup pre-event company pitch last week at UCLA.
.&# They know instinctually how customers buy and how to excite them. Because they’re street smart, most great entrepreneurs tend to prefer getting out and talking with real customers rather than sitting in a cubicle all day doing beautiful PowerPoint slides. They have a sixth sense for the competitors’ weaknesses.
And having frameworks is a useful way to standardize your customer studies so that highly intelligent, inexperienced young people can crank out PowerPoint slides with such authority and beautiful consistency. I mean Porter’s Five forces is a useful framework but it’s basically microeconomics with a pretty wrapper.
Rincon is part of the new breed of Seed Stage VCs and with the leadership of Jim Andelman has charted out the most authentic early-stage investment strategy in Southern California. Nowhere is social proof more prevalent than in angel investing. From there Rob decided to make a small investment.
As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. If a company wants to invest in your company and you haven’t read that post please do. Have minimums but a sliding scale.
You’re adding unnecessary “purchase friction” If your deck is something I should open 3–4 times as I’m contemplating an investment, why add any consumption friction to the reader? There are a million ways to make graphics lighter or resize your file without a huge impact on the quality of the slides?—?after What should be in your deck?
Note: I invest almost exclusively in b-to-b software companies. My “no demo” approach is clearly not appropriate when assessing the veracity of investments with a hardware component or with a consumer facing product. Fool A Fool – I sold surgical robots from PowerPoint slides in the early 1990’s, before the robots existed.
It allows investors to come into alignment with customers. For example, he continues to invest in space travel and energy harvesting ( Blue Origin ), even though we haven’t yet run out of energy, and we still have space for growth. Focus relentlessly and passionately on the customer.
A conundrum for many frustrated entrepreneurs is that they need money from investors to design and build a prototype product, yet most angel investors expect to see at least a prototype before they invest. Remember to aim the content of both of these at investors, not customers. Prepare an investment-grade business plan.
If you are one of the thousands of entrepreneurs who need equity funding to get your startup going (no loans to repay), you are probably overwhelmed at the prospect of finding, contacting and pitching to the huge number of qualified angels and investment groups around the country. Prepare a slide deck to highlight product and business.
An entrepreneur pitches using a deck with no slide for competition. That statement has killed more investment deals than almost any other. Your potential customers could choose “do nothing.”. It could be that a larger competitor has met with its customers, promising to extend its product line into this very niche.
You’re trying to get you contacts to get you that introduction to Ron Conway to sprinkle his legitimacy on your company through an angel investment. Often entrepreneurs show me their management team slides with the names of the people who are going to join him once they’re funded.
A few months ago I wrote a post called “ Invest in Lines, Not Dots.&# It was my investment philosophy that observing teams’ performance over time was far more insightful than reacting to how good of a product demo they do, how good they present Powerpoint slides or how great tech blogs say they are.
1) has escaped the attention of the major Internet companies, which are better run than ever before; (2) is capable of being launched and proven out for ~$5M, the typical seed plus series A investment; and. (3) As per my video, think about the data in the following slide. How many ideas like that are left?” ” My 3.5
I apply visual thinking for nearly everything I do: preparing for important phone calls (I imagine my opening lines, I imagine the responses), writing keynote presentations, deciding whether or not to invest in a company, preparing for board meetings – you name it. These are all creative processes. So I thought I would. No matter.
Packaging, pricing & discounts – In the early days of my first company we always had “list prices&# we quoted to customers and of course we were always willing to negotiate based on who the client was, how important the business was to us, who the competition was and how well the deal was negotiated.
A business plan is the outward facing definition of the business you hope to drive with your hardware solution, with a hardware overview in the intro to highlight customer value and competitiveness. Use non-fuzzy terms to quantify customer value. Provide specifics on the customer business model.
People tend to overvalue past investments when making forward-looking investment decisions. Personally, I don't like weighty board packs and I do not wish to inflict slide preparation upon anyone. My long time friend and co-angel investor Will Herman wrote a post titled Angel Investing that summarized some of his advice.
When pitching to investors, entrepreneurs always seem to start with a customer pitch, then add a slide or two about the business. In reality, they need a separate pitch about the business, carrying over only a slide or two about the solution. These don’t get funded, nor bought by customers.
This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. Non-specific terms, like better usability and low cost don’t incite customers to action these days. Thought leadership position in your market and customer set.
A perfect round number is ten slides, with the right content, that can be covered in ten minutes. Here are the ten slides you need: Problem and market need. Here is how and why it works, including a customer-centric quantification of the benefits. Explain how you will make money and who pays you (real customer).
Quite honestly I see way too many company pitches that are designed for Techies but I only want to invest in products designed for Normals. I covered this a bit in my post about the market definition slide in fund raising. Build features that will delight your customers. Here’s my take on the topic: 1. Obvious, I know.
I love the enthusiasm, the boundless energy and the sense of possibility that comes from having an idea that hasn’t yet been beat up in the marketplace of competing ideas, customer contracts, VC skepticism, jaded journalists or fickle consumers who are on the The New, New Thing. A great CFO will help you plan that. Board Preparation.
As an aspiring entrepreneur, one of the most important things you need is a memorable “ elevator pitch ,” to communicate your startup value proposition and leave a great first impression on friends, investors, employees, and future customers. Customers think about alternatives, and investors worry about competitors.
Management teams whisk through slides trying to get through a presentation to share how great things are going and they are eager to get through the meeting so they can get back to their real jobs. Once you prepare the deck each department that contributed slides feels compelled to get it’s half hour of time presenting their progress.
In my activities as an angel investor, and my work with new ventures seeking investment, I find the “due diligence” stage to be fraught with the most risk. Usually this stage only really starts after an investor has expressed serious interest, or already informally agreed to invest. Update reference customers, partners, and vendors.
In my experience, the key steps I look for always include the following: Testing the idea against customers who have money to spend. Prepare your marketing story for customers and investors. Start by developing an “elevator pitch,” that you can deliver in thirty seconds to hook a potential customer or investor.
But many entrepreneurs don’t realize that Angels are also extremely discerning in the projects that they will invest in, rejecting approximately 97% of the proposals submitted to them, according to the California Investment Network. Remember to aim the content of both of these at investors, not customers. Marty Zwilling.
Passionate entrepreneurs tend to talk on and on about their disruptive technology, their intent to change the world and free services, but if a business can’t provide quantifiable value to real customers, the dream will likely turn into a nightmare. Investors worry about competitors more than customer features.
Whether you are looking for partners, investors, or future customers, you need to show a level of professionalism and leadership very early that will draw people to your idea. You really need at least a prototype product or customer to make the video come alive. Make it light, but factual. Think of it as an infomercial.
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