Startup Professionals Musings

FEBRUARY 26, 2023

Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Here the key is to convince customers that you have something really rare, and maybe even entice them into a long-term but affordable relationship. Front-of-the-line model. Network model.

Startup 117

Startup Pricing Netflix Customer 117

Xconomy

APRIL 2, 2019

PC magazine recently released its 2019 Readers’ Choice Awards and Apple finished #1 for Laptops, Desktop PCs, and Tablets. The Apple “brand” alone is valued in access of $200 billion and the company’s customer satisfaction and loyalty are reflected the way consumers view it.

Satisfaction 61

Satisfaction Customer Custom Capital 61

Tech Zulu Event

NOVEMBER 6, 2012

To get to my point the waiting room is full of great magazines that I personally don’t subscribe to, but love to read. These magazines are full of wonderful photos and articles depicting the “good life”. These two ads showed how disconnected from their customers these once industry leaders have become. But I digress.

Customer 72

Customer Custom Blogging Startup 72

Startup Professionals Musings

MAY 27, 2020

Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Here the key is to convince customers that you have something really rare, and maybe even entice them into a long-term but affordable relationship. Front-of-the-line model. Network model.

Startup 168

Startup Customer Custom Netflix 168

Berkonomics

DECEMBER 30, 2021

In aviation circles, we read in our pilot magazines about “Never again!” It could then charge for setting up, integrating, and training the company’s software, all because its customers would not know how to do any of these important tasks. And these were emotional experiences to say the least. We ask ourselves “what if?”.

Entrepreneur 156

Entrepreneur Training Invest Software 156

Both Sides of the Table

DECEMBER 11, 2022

I started my first company in 1999 and was admittedly swept up in all of this: Magazine covers, fancy conferences, artificial valuations and easy money. In those years I learned to properly build product, price products, sell products and serve customers.

Venture Capital 466

Venture Capital Startup LAMP Marketing 466

Tech Zulu Event

AUGUST 26, 2013

According to the firm, the partnership enables clients understand digital magazine readers and their key in-app behaviors, convert passive users into paid subscribers through targeted offers and upsells, promoting engaged readership via push notifications, in-app messages and email. Readers into customers.

Mobile 83

Mobile Technical Review Tool Software Review 83

socalTECH

JULY 2, 2010

San Diego-based Anametrix , a developer of web analytics technology, said this week that it has signed The San Diego Union-Tribune as a customer. Anametrix says its platform, InstaVista, is targeted at publishing firms, including newspapers, magazines, and directories. Financial impact of the win was not disclosed.

San Diego 164

San Diego Social Media Web Platform 164

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

Customer 85

Customer Custom Marketing SEO 85

Berkonomics

NOVEMBER 9, 2017

So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. Keep your customer in mind. Of course not. You can do that by creating a small subset of the niche, and testing that segment before expanding to even the niche you’ve selected.

Marketing 266

Marketing Resource Advertising Social Media 266

Tech.Co

MAY 26, 2020

The New York Times now includes a Bookshop link alongside an Amazon one, while BuzzFeed News, Vox, and New York Magazine are all in, and Hearst, Meredith, and Condé Nast will likely start using Bookshop next month. Top Publications: BuzzFeed News, Vox, New York Magazine. Bookshop’s goal isn’t to beat Amazon. eBay Partner Network.

Buzzfeed 130

Buzzfeed Technical Review News Networking 130

Both Sides of the Table

JULY 6, 2016

I have experienced many first-time entrepreneurs with too much hubris if fund-raising came easily and press was fawning and employees joined in droves and customer adoption has been rapid. I was interviewed recently by Inc Magazine and they have been publishing snippets of this interview online.

Startup 261

Startup Press Blogging .Net 261

Both Sides of the Table

NOVEMBER 29, 2009

He was about to be featured in a major US news magazine as one of their “hot&# picks. But it got me thinking about how often entrepreneurs overplay their PR so I thought I’d try to offer some advice and how to play PR with VCs (or more broadly with customers or business development partners). Is that why you called?

Venture Capital 291

Venture Capital Press News Startup 291

Startup Professionals Musings

AUGUST 14, 2022

People Development Magazine recently listed inspirational leadership (trust) as one of the top three characteristics business leaders must have today. By constantly mashing up prior ideas, applications, and outcomes, powerful new combinations emerge that have value to customers. Borrow prior and current brilliance (mash-up).

Startup 134

Startup Entrepreneur Summary Organization 134

Berkonomics

AUGUST 14, 2014

Cover story for industry magazine. These and other efforts to be first over the years have led me to ask my current crop of CEOs as I serve on various boards, “Do you have the resources to evangelize the market, educate your potential customers, AND sell your product?” Best possible press: too early to market.

Artificial Inteligence 197

Artificial Inteligence Marketing Press Education 197

Both Sides of the Table

APRIL 21, 2013

If you ever want to read the great American generational immigrant business story read American Pastoral by Philip Roth, which won the Pulitzer Prize and was voted by Time Magazine as one of the best 100 books of all time. So he made hand-made batches in a bucket and drove it to customers in his van.

Entrepreneur 415

Entrepreneur Startup Pricing Product 415

Both Sides of the Table

FEBRUARY 28, 2018

When a product is truly unique and demanded a retailer willingly promotes and sells it en masse in part because it does get margin on the good but also because it brings customers in the door who spend on other products. Ariel understood her customer?—?the So Why Does This Matter? the modern buyer of home products?—?better

Product 296

Product Course Customer Custom 296

Startup Professionals Musings

JUNE 5, 2012

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. In the following quarter, we jointly signed up two new customers who loved our “end to end” integrated solution.

Company 96

Company Companies Startup Examples 96

socalTECH

SEPTEMBER 22, 2008

Newscom is an aggregator of editorial and creative photos, graphics, and illustrations, used in newspapers, magazines, and other publications. GumGum is backed by First Round Capital and Crosscut Ventures; the firm counts publishers Gawker Media and MTV as customers, and says it now is tracking over 1 billion views of its assets per month.

Santa Monica 124

Santa Monica Content Media Customer 124

Tech Coast Venture Network

AUGUST 11, 2015

When people read a story about your company in a newspaper or magazine, they are much more likely to have a favorable opinion than if you are the only voice touting your excellence. Once potential customers see you as an established authority in your field, they will begin to seek your industry expertise.

Organization 100

Organization Social Media Competition News 100

Tech Coast Venture Network

AUGUST 11, 2015

When people read a story about your company in a newspaper or magazine, they are much more likely to have a favorable opinion than if you are the only voice touting your excellence. Once potential customers see you as an established authority in your field, they will begin to seek your industry expertise.

Organization 100

Organization Social Media Competition News 100

Berkonomics

JUNE 30, 2012

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 212

Case Study Study Social Network Advertising 212

InfoChachkie

MARCH 21, 2019

She used her meager savings to purchase a sewing machine and began creating dresses from magazine photos, which she sold for $25 each. Opportunity knocked when one of her customers was spotted at a high-end boutique, wearing one of Ida’s outfits. The store’s owner, Enid Bissett, asked the customer where she had purchased the dress.

Entrepreneur 100

Entrepreneur Design Customer Custom 100

InfoChachkie

FEBRUARY 10, 2014

As Wired magazine pointed out in a January 2013 article , "It’s a Hail Mary pass for a company that held 44.5 Their name change was a natural reflection of the company''s broader applicability, beyond customers with performance-based ad budgets. percent of the domestic market in 2006 but watched that slip to 8.4

Technical Support 250

Technical Support Marketing Advertising SaaS 250

Startup Professionals Musings

MAY 4, 2011

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. In the following quarter, we jointly signed up two new customers who loved our “end to end” integrated solution.

Startup 90

Startup Examples Customer Custom 90

Both Sides of the Table

SEPTEMBER 13, 2009

We then had a piece in Time Magazine, The Wall Street Journal, Europe, we ran front cover of Tornado Insider (the top VC magazine in Europe at the time). We instructed customers about how eCommerce was going to change their future. Make sure you focus on what matters – your customers. Mistakes we made?

Startup 310

Startup Press Venture Capital Journal 310

Startup Professionals Musings

SEPTEMBER 12, 2021

They cite sources like Profitable Venture Magazine, “ Why Business Plans are a Waste of Time ” and this Forbes article. There is no substitute for knowing your customers first hand, and iterating on a minimum viable product to find the most marketable solution. Writing it down promotes both understanding and commitment.

Technical Review 126

Technical Review Writing Entrepreneur Slides 126

Berkonomics

JULY 19, 2011

New magazines were rushed to market, thick with advertisements for computer systems and components at bargain prices. No employee of our customer company could do this because no employee knew our software and its requirements for database setup, multi-user security and more.

Pricing 184

Pricing IBM IBM Networking 184

Berkonomics

AUGUST 27, 2015

He has written numerous books and articles for entrepreneurs and investors, and was the publisher and editor-in-chief of Venture Magazine. They financed their companies, to the extent possible, in a manner minimizing the cost of capital, planning for organic growth in the number of customers served and in associated revenues.

Entrepreneur 120

Entrepreneur Equity Competition Pricing 120

Startup Professionals Musings

MARCH 2, 2015

According to many experts , getting new customers is five to ten times harder than getting additional revenue from existing customers. Here the key is to convince customers that you have something really rare, and maybe even entice them into a long-term but affordable relationship. Front-of-the-line model. Network model.

Startup 106

Startup Netflix Customer Custom 106

socalTECH

FEBRUARY 14, 2013

We now have over 400 customers of our product, and a good majority of the Fortune 500 and Fortune 1000 using it to put a completely new face on their important data, and using it to get that out into the hands of their employees. How do customers use your product? The application in the app store is a free download.

Mobile 170

Mobile Oracle Startup Content 170

InfoChachkie

JUNE 3, 2013

Magazine ended up doing a cover story on Kyle and I called, An American Start-Up. Your customer blog probably won''t morph into an international bestseller. (At this point) the Mouse Driver Insider Newsletter was really inspiring folks. The turning point for John and Kyle was a cover story in Inc. February of 2001, Inc.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

socalTECH

NOVEMBER 19, 2018

Those technologies allow us to scale and offer a superior product for customers. Who are your core customers? Those are the three active areas, and we have several customers and have made lots of headway there. Why do these customers choose you rather than build their own systemsin particular, the carriers?

Content 113

Content Startup Mobile Media 113

socalTECH

FEBRUARY 19, 2016

Or, maybe they'd learn from a magazine. Corey Weiss: It is critical that you surprise and delight your customers, month over month, by. Corey Weiss: Two things, from the customer perspective, is to really ensure you are delivering value, and listening to your customer about what they want. delivering value.

Commerce 100

Commerce Content Sample Yahoo 100

socalTECH

JUNE 8, 2011

But, with the economy turning south in 2008, lots of those customers went out of business. In the meantime, Groupon came along, and our media customers started to lose advertising. We realized that no one had built a Groupon-like platform, so we built one because our customer asked for it. That's where Deal Current was born.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

SEPTEMBER 19, 2014

One of our customers is Inc. magazine, for example. Because we do auto customization, we''re really. We now have several revenue generating partners, and we''re also working rapidly to expand across a wide variety of content verticals, such as health and business. Rachel Payne: That''s a great question.

Google 233

Google Content Startup Venice 233

Startup Professionals Musings

NOVEMBER 10, 2019

People Development Magazine recently listed inspirational leadership (trust) as one of the top three characteristics business leaders must have today. By constantly mashing up prior ideas, applications, and outcomes, powerful new combinations emerge that have value to customers. Borrow prior and current brilliance (mash-up).

Summary 95

Summary Organization SpaceX Ideas 95