Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post.

Advertising 284

Advertising Invest RSS CPC 284

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written.

Content 171

Content Platform Paid Search OpenX 171

InfoChachkie

JUNE 4, 2012

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Fallacy: Startup ventures tend to evolve, especially after you begin speaking with pesky customers and demanding partners. Perform China Syndrome Market Analysis. Public relations at a startup is a sales process.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

InfoChachkie

FEBRUARY 4, 2013

Whenever a VC assesses a potential investment opportunity, they attempt to match the entrepreneur(s), their solution, and intended markets with a pattern they have previously encountered. It represents a deal in which the management team has deep domain expertise and the venture’s value proposition has been market validated.

Technical Review 244

Technical Review Startup Venture Capital RSS 244

InfoChachkie

DECEMBER 17, 2012

Dynamic, growing startups consistently identify more ideas and opportunities than they have the time or resources to pursue, including: entering into potential partnerships, developing new products and accessing emerging markets. However, at that time, our resources were better applied to exploiting our primary, PC-based market.

Tool 255

Tool Startup Ideas Resource 255

InfoChachkie

SEPTEMBER 24, 2012

A startup leader's primary responsibility is to maximize the return to its stakeholders, which include the company's global and local neighbors, employees, suppliers, customers and investors. In particular, the Chick-fil-A Monday counter-protest resulted in a one-day sales record for the franchise. Stakeholder Responsibility.

Entrepreneur 203

Entrepreneur Email RSS Sales 203

InfoChachkie

SEPTEMBER 4, 2012

Clearly define the addressable market for your pain reliever, which is a subset of the total number of people who are feeling the pain; the total market size is not relevant. What does your pain reliever look like, how is it implemented by the customer and what future products do you expect to roll out? Distribution and Sales.

Venture Capital 211

Venture Capital Summary Technical Review Template 211

InfoChachkie

DECEMBER 3, 2012

Lean startups validate their business model by quickly iterating and assessing potential customers' feedback. Market Tested - The night before their recording date, the Kingsmen performed the song for an hour and a half (yes, a 90-minute version of the song) at a small club. Lean Music. Was the excessive cost and time well spent?

Startup 217

Startup RSS Marketing Sales 217

InfoChachkie

JULY 18, 2012

Our customers benefitted from this and saved thousands over the years as a result. But later in 2011, new customers slowed, appointment bookings slowed and average appointment time dropped. The launch would be larger, broader and was to be supported by marketing to Costco members. In May of 2012, sales dropped drastically.

RSS 170

RSS Technical Review Capital Email 170

InfoChachkie

DECEMBER 10, 2012

If we hadn’t done well on Hacker News we would have needed to have some serious product/market fit discussions.". The company posted a Show HN entry entitled, " We built a better solution for customer analysis and support.". Although social media news sites can be effective market validation tools, they are not without their downsides.

News 198

News Sites Startup RSS 198

InfoChachkie

SEPTEMBER 5, 2012

The following guest post is from Dan Monarko, Online Marketing Manager at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Sales Mentality. What was the result?”.

Tips 182

Tips RSS Ideas SaaS 182

Startup Professionals Musings

AUGUST 16, 2012

This is the main focus of EveryBlock, where they give each city block its own Web page, its own RSS feed and its own e-mail alerts. Geographic customization. Give people a way to draw custom geographic boundaries to specify their area of interest. Topic customization. This is not just a fad.

Entrepreneur 96

Entrepreneur News Sites RSS 96

Startup Professionals Musings

MAY 18, 2011

This is the main focus of EveryBlock, where they give each city block its own Web page, its own RSS feed and its own e-mail alerts. Geographic customization. Give people a way to draw custom geographic boundaries to specify their area of interest. Topic customization. This is not just a fad.

Startup 94

Startup News Sites RSS 94

InfoChachkie

JUNE 3, 2013

We weren''t marketing the newsletter, it was just out there, sort of growing organically.". The popularity of the company''s newsletter soon began to grow at a pace that outstripped the MouseDriver''s relatively meager sales. As John noted at the conclusion of his talk, "The book did help us increase sales. Let''s get real.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Both Sides of the Table

AUGUST 25, 2009

I’ve sat through a lot of VC pitches and having been CEO of an enterprise software firm for many years I’ve also sat through many customer meetings with sales teams. After the sales meetings I would ask the exec afterward, “how do you think it went?&# We used to do this in our sales slides.

Venture Capital 275

Venture Capital Sales Slides Startup 275

Startup Professionals Musings

APRIL 16, 2010

This is the main focus of EveryBlock, where they give each city block its own Web page, its own RSS feed and its own e-mail alerts. Geographic customization. Give people a way to draw custom geographic boundaries to specify their area of interest. Topic customization. This is not just a fad.

Startup 52

Startup News Sites RSS 52

SoCal CTO

JUNE 14, 2008

Stamps.com - two back-ends - mainline service vs. marketing site. Benefit of a proprietary platform can be finding customers. From BBM's web site: media RSS - extensions to RSS subscription format to support time based media, enclosures, copyrights and other meta-data needed for media. I would tend to agree.

Platform 150

Platform EC2 Java S3 150

socalTECH

JUNE 30, 2009

Our customers can sign up, and they can get full access to our API, where they can create campaigns to target public officials. We've made it really, really easy to offer to their customers. We spoke to him, and he had the sense that the market was right for us. We have a whole go-to-market strategy around that.

Startup 100

Startup Writing Southern California Email 100

Both Sides of the Table

MARCH 8, 2010

I guess let’s file this under sales & marketing advice. Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. That way people who want to get your blog by RSS and/or email can do so.

Blogging 286

Blogging Startup Writing Summary 286

SoCal Delicious

MAY 6, 2012

Subscribe to RSS. Subscribe to RSS. Joey Flores is co-founder and CEO of Earbits , an online radio platform that enables bands, labels and concert promoters to acquire fans, market new releases and promote live events. Our Best Interviews Via Email: Monthly. Idea Mensch. where entrepreneurs share their stories.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

Both Sides of the Table

MARCH 27, 2011

If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. I’ll bet your customers, business partners or suppliers would love similar.

Blogging 373

Blogging Startup Writing Venture Capital 373

SoCal Delicious

OCTOBER 8, 2012

Loading… Markets. Loading… Market Data. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. In March of last year, Matt Jacobson, head of market development at Facebook, paid $10.9

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

SoCal CTO

JANUARY 5, 2011

Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - . - 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? First Principles.

Startup 378

Startup Venture Capital Blogging CTO Coach 378

Both Sides of the Table

MARCH 1, 2010

I’m not talk about the age old debate amongst investors whether you back entrepreneurs, markets or products (or as people like to hedge – product / market fit). I’m on the record as saying I’m 70% management, 30% market. I’m on the record as saying I’m 70% management, 30% market. I’m unequivocal on that topic.

Entrepreneur 321

Entrepreneur GRP Partners Venture Capital Invest 321