Greatly exceed early customer expectations.


First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product.

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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. It influenced a generation of tech marketers. We would take every day users from our customer base and make them heroes.

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Isaac Garcia, CEO and Founder of Sales Insider


For our interview this morning, we caught up with Isaac Garcia , a serial entrepreneur who previously founded and sold his last company, Central Desktop, and now is working on a new startup, Sales Insider. What is Sales Insider? Isaac Garcia: Sales Insider is a talent marketplace for hiring software sales reps. Why software sales reps? A big area people struggle with is hiring software sales people. We're going after the fat middle of the market.

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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. question in sales.

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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. Sales

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Marketing Crushes Customer Experience through Data. DUN dun dun!

Tech Zulu Event

Kevin Akeroyd , GM & SVP of Oracle Marketing Cloud and their own Matthew Collins , SVP of Global Marketing. Now nearly every conversation about marketing starts with growth. Apparently, the key to growth is the relationships that you may have with customers and suppliers.

Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

It is YouTube marketing at its best. Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing.

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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. Sales & Marketing Advice Startup Advice

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Sneaker market GOAT hires COO Lizzie Francis and makes a play for women sneaker shoppers

TechCrunch LA

She also serves on the board of Shoes of Prey, a custom shoe company currently aimed at the women’s market. Now she’s taking an ops position at one of the biggest players in the sneaker market. We’re open to whatever the customer tells us they want to need.

Postie Names Sales Head


Los Angeles-based Postie , the machine-learning-meets-diirect-mail startup backed by Bonfire Ventures and Crosscut Ventures, said today that it has named Zev Gollender as the company's Head of Sales. Gollender was most recently Vice President of Media Sales at Taboola, and also has served at Adiant and AOL. Postie is applying machine learning software to the direct mail market, using the techniques honed on digital acquisition channels and applying them to direct mail.

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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual.

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The Danger of Crocodile Sales

Both Sides of the Table

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Let’s assume you run a Customer Support software company.

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HG Insights Powers New Forrester Market Research Offering


Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service. According to the two companies, Forrester will use "technographics" from HG Insights, to help Forrester's customers see technology adoption trends in more than 45 different markets worldwide. insights hginsights software marketing analytics data technographics

Coull Entrepreneurs Get More Customers


Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. This allows advertisers to offer affiliate publishers performance-based offers, which are compensated on a pay-per-view, pay-per-click or pay-per-sale basis.

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My story: Fail locally, one customer at a time.


In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. You just had to be lucky, write reasonably good code and land in an industry with some legs, and of course, treat the customer well. And I would learn customer service.

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Fisker Automotive Sets Marketing, Sales Head


The automaker said that Beattie will be responsible for the firm's global marketing, sales, and customer service divisions. Beattie was previously EVP of Marketing and Sales for Jaguar North America, and also had served at Lincoln Mercury, Ford, and Mazda.

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Customer Validation - 33 Great Articles


His basic point was: If someone, including me, tells you something isn’t a great idea and there’s no market for it there are only two acceptable responses. I’m going to take that thought out into the field and validate it with my customers." Customer Validation 101.

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Scaling Sales: Arming & Aiming – A’s, B’s & C’s

Both Sides of the Table

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback.

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Invoca Trumpets Sales Figures


Santa Barbara-based call marketing automation software developer Invoca , which is led by Jason Spievak, said yesterday that its systems have converted $2.5 billion in sales for its customers since the company was founded. billion of those sales came in the last 12 months. Invoca''s systems are used for inbound, call marketing automation, click-to-call, and other efforts. invoca call marketing automation sales revenues growth

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&#

This Startup Hacked LinkedIn To Recruit Customers & Reduce Churn


However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. However, in some cases, especially with its larger customers, the company displaces a competitor. A version of this article previously appeared in Forbes.

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ChowNow Extends Android Pay Restaurant Customers


Los Angeles-based ChowNow , which develops tablet-based, online ordering and marketing software for restaurants, has inked a partnership with Google , to help its restaurants accept Android Pay. ChowNow said the support will be a standard feature, and will not cost additional for its current restaurant customers. chownow android restaurant mobile payment ordering point sale marketin ecommerce

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Pipeliner CRM's Nikolaus Kimla On Moving to LA, Sales Entrepreneurship


Southern California has a growing number of companies in the customer relationship management area, including a fairly new company in the area, Pipeliner CRM ( Who are your customers? We''re now opening up in six markets.

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Vonjour: Turning Your Phone Into A Customer Support Center


Daniel Tawfik: Vonjour is a cloud-based phone system for enhanced, customer support service. They can manage all of their customer contacts, create customer profiles, and be able to message their customer through SMS and web-based push notification.

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MindTouch Picks Up $12M For Customer Self Service Software


San Diego-based MindTouch , a developer of software-as-a-service tools to help companies create self-service, customer support sites, has raised $12M in a Series A funding. MindTouch, which was founded by Steve Bjorg and Aaron Fulkerson back in 2005, said the funding will go to increase its integration with software such as Salesforce, SAP, and Oracle, and grow its marketing, business development, sales, and engineering teams.

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Marketing Mistakes Serial Entrepreneurs Only Make Once


A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. Public relations at a startup is a sales process.

A Conversation With Appetize's Kevin Anderson On Getting Customer Service Right


As part of the lead in to the conference, and as a part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. What has been the biggest lesson you've learned in retaining and keeping customers? Whether that's our help desk, our account managers, or even the sales guys, to a certain degree, we put the customer first.We

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Keep constant contact with key customers.


And that behavior results in leaving little time for outreach to the most critical possible component in your chain – your key customers. As a group, we set a bar of fifteen percent as the minimum amount of time each week that a good CEO should spend reaching out to the company’s key customers in a proactive attempt to find issues, trends, unmet product needs, and of course create bonds that make their jumping to a competitor more difficult.

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The Power Of Mouth To Mouth Marketing


One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives.

Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. In the evangelical phase you’re working through these with customers on the fly.

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Greatly excceed your customer expectations.


First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. Capture every compliment and ask if you can use it for marketing purposes. Make your customer a partner in the process. These first customers are critical.

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Fan Appz Launches Personal Marketing Platform To Help Brands Convert Fans Into Loyal Customers

Tech Zulu Event

Companies want to see their social media investment drive sales.” ” And due to empowerment, the consumer too wants to be addressed as a unique individual – not ‘marketed to’as part of some mythical mass audience. That’s how social can help build customer lifetime value.”.

Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

The remainder of this article will deal with this decision but it comes down to the different economics of DVD rentals due to “ the first sale doctrine ” which gives Netflix a complete library of films and the fact that the first-sale doctrine doesn’t apply to digital downloads.

Startup Sales – Why Hiring Seasoned Reps May Not Work

Both Sides of the Table

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Evangelical sales – Understanding startup sales people and process. This only works if you’re not a crocodile sales person.

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Having paying “Customers” is what makes the cash register roar. This article will cover two things; First, the top mistakes small business owners make that end with inquiries leading you to the exit door before making a sale. The word “convince” shouldn’t exist in sales.

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