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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. The company''s newsletter was initially created to share their entrepreneurial journey with their family and friends. We started sending out the newsletter.

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How to Know When to Sell vs. When to Market to Customers

Both Sides of the Table

You know exactly when you want to sell to this customer and presumably it’s this quarter! And when I say this I’m assuming that you’re already identified the customer pain and talked about how you’re uniquely qualified to solve their business problems. .” Which customers to target: Elephants, Deer or Rabbits ?

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. The company''s newsletter was initially created to share their entrepreneurial journey with their family and friends. We started sending out the newsletter.

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NewsCrafted Raises $1.1M

socalTECH

Los Angeles-based NewsCrafted , a company which provides elementary and middle schools with professionally designed, high quality newsletters -- including content, has raised $1.1M angel education advertising custom newsletter publishing elementary school middle capital venture newscrafted' NewsCrafted is led by David Koenig.

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Down bad

TechCrunch LA

Get this newsletter in your inbox every Thursday by subscribing on TechCrunch’s newsletter page. We’ve talked crypto crashes a couple times already in the short life of this newsletter but the sell off this week has spooked crypto insiders in a very different way. crash redux. pic.twitter.com/AacdhK3cw4. the latest pod.

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How powerful has new media advertising become?

Berkonomics

Owned media comes from the databases you own, such as your company’s web site, email newsletters, profiles in social media, or apps you have created requiring registration or download. Expand your definition of advertising to include four, not just two methods of finding your potential customers. What resources do you already own?

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6 Marketing Tips To Attract Customers To Your Rollout

Startup Professionals Musings

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. The eye is just as important as the mind when it comes to customers.