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AWM Smart Shelf Launches Automated Market In OC

socalTECH

The company says its system lets consumersshop as normal and check out by simply walking out of the store, using computer vision technology to track how customers interact with products, and whether they add or subtract items from their cart. READ MORE>>.

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Incorporating Integrated Marketing Communications Into Your Business Plan

SoCal Tech Calendar

If youre unable to articulately reach your customers, partners or investors through a comprehensive plan that provides the right message via the most appropriate media channels, then youre missing out on the opportunity to successfully drive your business. Financials? Executive team? Communications?

Marketing 113
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Accounting and Taxation for Startups

SoCal Tech Calendar

At the inception of a company the entrepreneur typically focuses on product development, RandD, customer relationships and sales and marketing.Often, accounting and taxation are overlooked. Thursday, May 10, 2012 -- Accounting and Taxation for Startups.

OCTANE 100
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Trademarks, Copyrights and Domain Names

SoCal Tech Calendar

They are instantly recognizable by your customers. Trademarks, Copyrights and Domain Names. Choosing the name for your company and its products is a critical step in any business. Strong brands can do a lot of heavy lifting for your company. They clearly distinguish your products from those of your competitors.

OCTANE 100
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Defining the Target Market and Meeting Marketing Needs

SoCal Tech Calendar

Program participants will build their skills and confidence to research an industry and its market characteristics, potential competitors, and customers. Thursday, January 21, 2010 -- Defining the Target Market and Meeting Marketing Needs.

Marketing 100
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Creating Relevant Brands

SoCal Tech Calendar

To be valuable to customers, investors, and potential partners, your brand has to be relevant. Thursday, February 4, 2010 -- Creating Relevant Brands. Defining and developing your brand  its more than just a name. But a brand is so much more than just a name.

OCTANE 100
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Interview with Kevin Strong, FutureDash

socalTECH

We spoke with Kevin shortly before the holidays about the firm, as well as how he connected with Allan at an OCTANe event. Kevin Strong: I actually met Allan at an OCTANe event, back in March or early April. The whole product can be customized for a different OEM or different utility company which wants a dashboard a specific way.

Startup 140