article thumbnail

MindTouch Picks Up $12M For Customer Self Service Software

socalTECH

San Diego-based MindTouch , a developer of software-as-a-service tools to help companies create self-service, customer support sites, has raised $12M in a Series A funding. MindTouch's software provides customer support search tools, product information, and more to end users. READ MORE>>.

Customer 100
article thumbnail

9 Transaction Models Shape Your Customer Experience

Startup Professionals Musings

In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. People are confused by multiple messages, and employees are frustrated trying to personalize customer experiences. Stewart and Patricia O’Connell.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.

Marketing 294
article thumbnail

Saviynt Secures $40M

socalTECH

and international field operations, to build out its ecosystem of technology and system integration partners, for its product roadmap, and customer service. According to the company, it will use the new funding round to expand its U.S.

Oracle 113
article thumbnail

Marketing Crushes Customer Experience through Data. DUN dun dun!

Tech Zulu Event

As a first-timer at Oracle OpenWorld , I’ve been quite impressed by the sheer number of people thronging Howard Street, Moscone Center and the local San Francisco area in business-suits and professional attire. Kevin Akeroyd , GM & SVP of Oracle Marketing Cloud and their own Matthew Collins , SVP of Global Marketing.

Oracle 40
article thumbnail

Central Desktop Names New Board Member

socalTECH

Vora is the CEO of Acrolinx, and also had served as entrepreneur-in-residence at Foundational Capital, as well as a VP at Oracle and Adobe. Vora also founded Oblix, which was acquired by Oracle, and sits on the boards of Get Satisfaction and NextPrinciples, among other positions.

Oracle 140
article thumbnail

8 Keys To Building And Nurturing Trusted Connections

Startup Professionals Musings

Many pundits will point to great entrepreneurs, including Steve Jobs at Apple, and Larry Ellison at Oracle, as examples of opinionated and egotistical leaders who succeeded without consideration for relationships. Don’t wait for the right people in business to find you – developers, investors, partners, or key customers.

Oracle 113