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EdgeCast Inks Patent Licensing Deal, Adds Customers

socalTECH

According to EdgeCast, the IP deal grants the firm a license for more than thirty issued and pending patents, covering display and delivery of rich media; automated hosting and server management; load balancing; dynamic DNS, and other technology. The firm said the patents date from as early as 1994. READ MORE>>.

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Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

I recommend an easier way – using an investment platform like Gust, EquityNet or SeedInvest. Another advantage of online investor and equity crowdfunding platforms is that they will force you to pull together your story and documentation in a more consistent and complete fashion than you might otherwise bother.

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AppOnboard raises $15 million to let Android users try before they buy apps on Google Play

TechCrunch LA

Pitching app developers with a new way to convert app browsers into actual customers, AppOnboard has raised $15 million in a new round of funding, the company said. Zweig says that the service is the first from a third party to be directly integrated into a platform like Google’s Play store.

Google 213
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6 Lessons Most Entrepreneurs Only Learn On The Street

Startup Professionals Musings

You may think that patents and copyrights are not required, since your products are so innovative, but you will find that competitors are quick to copy your idea if you don’t protect it. Although Elon Musk doesn’t talk about it very much, he owns over 350 patents through Tesla, just one of his many companies.

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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

What I want to hear is an innovative marketing and growth strategy that will set you apart in the minds of investors, as well as customers. Today’s customer is especially attracted to companies like TOMS , who donates a pair of shoes for every pair they sell, or Patagonia, with its support for grassroots environmental groups.

Marketing 170
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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

I like the summary of the competitive reality in a new book, “ Rethinking Competitive Advantage: New Rules for the Digital Age ,” by Ram Charan, who relates a wealth of current experience from global clients: Customers expect a personalized experience. Features, availability, and brand are just the price of entry.

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How To Make The Most Of Your DNA As An Entrepreneur

Startup Professionals Musings

Others are really marketers out to make money fast, and believe that they can entice customers to any offering. His framework seems to be picking up some traction, and is already in use informally by several entrepreneurship platforms, universities, and even high school programs. External forces (competitors and customers).