SoCal CTO

FEBRUARY 25, 2009

Team – higher requirements for caliber of team members Product – focus on truly differentiated and not me-too Market – is it really big enough to provide investor returns** Traction – need more users, partners, patents, etc Timing – are you building for yesterday or 2 yrs from now? Business - how are you actually going to make money?

Startup 150

Startup SEM IP SEO 150

Startup Professionals Musings

JUNE 18, 2012

Establishing the legal structure for your business, registering trademarks, filing copyrights and patents, and drafting partnership agreements used to require extensive attorney fees and ongoing consultation. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Here are a few examples: Setting up the business.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

FEBRUARY 15, 2011

Establishing the legal structure for your business, registering trademarks, filing copyrights and patents, and drafting partnership agreements used to require extensive attorney fees and ongoing consultation. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Here are a few examples: Setting up the business.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

FEBRUARY 13, 2010

Establishing the legal structure for your business, registering trademarks, filing copyrights and patents, and drafting partnership agreements used to require extensive attorney fees and ongoing consultation. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Here are a few examples: Setting up the business.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.

Competition 350

Competition Idealab Product Ideas 350

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89