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10 Common Startup Mistakes That Are Rarely Admitted

Startup Professionals Musings

These things outside your control do happen, but based on my years of experience as a startup advisor and angel investor, I still see too many strategies leading to failure that are inside the entrepreneur decision realm. I certainly agree that starting a business is fraught with risk, and none of us get it all right the first time.

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8 Portfolio Assets Are Key To Your Startup Valuation

Startup Professionals Musings

When someone says Intellectual Property (IP), most entrepreneurs think only of patents. In reality, patents are only one of at least eight items that should be in your IP portfolio. You need all these before you start looking for funding. Remember that ideas cannot be patented, only novel implementations. This name (www.

Startup 145
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8 Key Startup Drivers Bring Pleasure As Well As Sweat

Startup Professionals Musings

I’m fully convinced that both inspiration and perspiration are always required in a startup. Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat. Starting a business may be fun, but it’s not easy. Start even before the product is ready.

Startup 160
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5 Keys To An Unbeatable Solution For Your New Startup

Startup Professionals Musings

I’m convinced that this “me too” or incremental thinking is one of the key reasons that ninety percent of new startups fail, and most of the investors I know won’t sign non-disclosure forms, since they claim to hear the same startup ideas over and over again. Collaborate with experts and people with experience.

Startup 162
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6 Keys To Aiming Your Product To Mainstream Customers

Startup Professionals Musings

Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. The good news is that early adopters are never reluctant to sign up as beta customers and will provide you early feedback on product quality.

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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. Pivots and corrections are inevitable for startups in this age of rapid change, and the earlier you make them, the quicker you get to success.

Marketing 105
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5 Keys To Negotiating Your Fair Share Of Any Startup

Startup Professionals Musings

I always tell entrepreneurs that two heads are better than one, so the first task in many startups is finding a co-founder or two. The default answer, to keep peace in the family, is to split everything equally, but that’s a terrible answer, since now no one is in control, and startups need a clear leader. Now comes the reality check.

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