Startup Professionals Musings

MAY 22, 2019

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. It could be a product quality problem, or a major customer complaint on Twitter. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay.

Press 96

Press Entrepreneur Social Media Training 96

Berkonomics

OCTOBER 19, 2023

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24-hour environment of hotel front desk operations.

Training 156

Training Resource Customer Custom 156

Berkonomics

MAY 30, 2019

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 120

Case Study Study Customer Custom 120

Startup Professionals Musings

JUNE 12, 2019

Much has been written recently about the requirement to focus today on the total customer experience, as a competitive edge or even for survival. The challenge I hear from savvy business owners and entrepreneurs operating on a shoestring is that providing a superior customer experience costs money.

Customer 96

Customer Custom Coach Sales 96

Both Sides of the Table

OCTOBER 10, 2011

Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. You need to invite the press, talk to them, let them ask questions.

Netflix 287

Netflix Customer Custom Pricing 287

Startup Professionals Musings

FEBRUARY 1, 2014

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. It could be a product quality problem, or a major customer complaint on Twitter. Brad Phillips entrepreneur media training meet the press startup' Prepare, prepare, prepare for every media event.

Press 105

Press Social Media Startup Training 105

TechEmpower

NOVEMBER 13, 2023

So instead, we fill it with a completely custom blurb, written just for him: Hello! Thanks to his custom blurb, instead of closing his browser and feeling inadequate for the rest of the day, Mark completes his bio and becomes a happy customer. Which means better conversions and happier customers.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Writing 295

Berkonomics

MARCH 4, 2021

Email readers, continue here…] These and other efforts to be first over the years have led me to ask my current crop of CEOs as I serve on various boards, “Do you have the resources to evangelize the market, educate your potential customers, AND sell your product?” Changing the rules to fit the market.

Artificial Inteligence 240

Artificial Inteligence Marketing Press Resource 240

Both Sides of the Table

MAY 20, 2020

But the broader issue that hasn’t garnished much press attention is how the restaurant industry itself is being transformed and what tools a modern restaurant will need to compete. Customers were happy and restaurants focused on their in-store business. What is the Shopify of the restaurant industry? Covid-19 has changed all of that.

SaaS 242

SaaS Technical Review Customer Custom 242

Both Sides of the Table

NOVEMBER 1, 2009

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

Organization 280

Organization Customer Custom Tips 280

Both Sides of the Table

JULY 26, 2010

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. We would take every day users from our customer base and make them heroes. If you didn’t read that yet it might be worth having a quick skim as a primer.

Marketing 294

Marketing Customer Custom Technical Review 294

Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. Good listener, take in information, • Have pulse on what the market wants (hard to train that) cannot take this from customers only.

Acquisition 304

Acquisition Startup Customer Custom 304

Berkonomics

AUGUST 24, 2017

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24-hour environment of hotel front desk operations.

Training 243

Training Resource Satisfaction Press 243

Both Sides of the Table

AUGUST 14, 2011

Understand the Gravity of the Situation for Your Customers. The obvious starting points to think to yourself are: Has something happened that fundamentally affects my customers or partners? We learned that from the original “gate.&# If you were hacked and customer passwords were stolen, get the story to your customers ASAP.

Startup 329

Startup Press Training Media 329

Tech.Co

FEBRUARY 23, 2022

We’ve listened carefully to our business customers to develop this program,” said Jakki Krage Strako, chief commerce and business solutions officer, in a press release. We’re increasing next-day deliveries. We’re also giving smaller businesses big-business rates and all businesses more user-friendly ways to interact with us.”.

Services 158

Services Press Commerce Class 158

socalTECH

DECEMBER 11, 2019

The two said the deal will "add a critical layer of differentiation and customized listening features." The company says its technology is being used by the Universal Music Group, The Associated Press, Peloton, and iHeartRadio.

Press 100

Press News Los Angeles Platform 100

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Marketing 141

Marketing Startup Social Media Technical Review 141

SoCal CTO

NOVEMBER 17, 2009

A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. Our new customer acquisition has grown and our costs have plummeted. Great posts.

Acquisition 170

Acquisition Customer Custom Ideas 170

Tech.Co

MAY 6, 2022

The two companies are a great match, according to Shopify's press release about the deal. Together with Deliverr, Shopify Fulfillment Network will give millions of growing businesses access to a simple, powerful logistics platform that will allow them to make their customers happy over and over again.”. Why Shopify Wants Deliverr.

Networking 125

Networking Press Newsletter Startup 125

Berkonomics

APRIL 28, 2022

Email readers, continue here…] You might consider a special page on your website just for links to positive press and mentions. Try registering in NAYMZ.com and work to increase your “rep score” to a maximum of 99 with a combination of testimonials, media postings, customer up–votes and more.

Social Media 156

Social Media Media Search Engine Optimization Tool 156

Both Sides of the Table

NOVEMBER 29, 2009

Entrepreneurs get so used to friends and family congratulating them on their press coverage that they forget sometimes that this isn’t real. Press doesn’t mean anything other than free advertising. Press coverage really matters – The good news – your press coverage really does matter.

Venture Capital 291

Venture Capital Press News Startup 291

Berkonomics

AUGUST 14, 2014

Best possible press: too early to market. These and other efforts to be first over the years have led me to ask my current crop of CEOs as I serve on various boards, “Do you have the resources to evangelize the market, educate your potential customers, AND sell your product?” Cover story for industry magazine.

Artificial Inteligence 197

Artificial Inteligence Marketing Press Education 197

socalTECH

DECEMBER 5, 2013

The Series A funding was led by QED Investors, and also included Resolute Ventures, Anthem Ventures, and angels such as Adam Press and Greg Steiner (BeachMint, eHarmony). The company said it has now raised $4.7M in funding.

Anthem 256

Anthem eHarmony Santa Monica Press 256

Both Sides of the Table

JANUARY 26, 2013

But succinctly this press places a marker in the ground for your company. The funding rounds will also build customer confidence and they’ll help journalists feel air cover in writing your more important pieces when you brag about customers, traction, revenue or whatever. Should I Bundle it With More Juicy News?

Startup 355

Startup Funding News Press 355

Both Sides of the Table

JANUARY 27, 2013

I mostly like to have coverage in the tech press where most of my customers (entrepreneurs) and business partners (other VCs) are. But I also need to address the other side of my customer base – the people who fund VCs (they are called LPs). It’s the same thing for me as a writer.

Blogging 309

Blogging Journal Press Startup 309

Berkonomics

NOVEMBER 21, 2018

Each new customer, each mention in the press or online adds to the feeling of early accomplishment. Celebrate each important “first,” including the first customer order, the first day in a new office, the first new employee hired, the first earned dollar actually deposited into the bank account. Write your own Hollywood script.

Hollywood 120

Hollywood Writing Press Startup 120

Both Sides of the Table

NOVEMBER 18, 2012

But for some strange reason they make you file your progress on fund raising, which is the widely picked up by the press. I like to speak about this topic with first-time wantrapreneurs because if you read the tech press every day you’d get the impression that it all glamor. But it’s hard to know that from the press.

Blogging 420

Blogging Press Entrepreneur Venture Capital 420

Both Sides of the Table

MARCH 14, 2013

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Here’s what’s going through his/her head: Is this story “newsworthy” or am I being asked to publish a press release? ” Can you imagine that ever getting inches in the press?

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

MAY 13, 2013

It has even gone so far that we now have evocative headlines in the tech press such as “ Buy or Die ,” which is what got me thinking about this post. But the press (and I suspect many of the senior execs of these companies) don’t really explore the corrosive downside of these acquisition. Woo the press.

Press 357

Press Startup Yahoo Venture Capital 357

Startup Professionals Musings

DECEMBER 29, 2011

For most new high-tech products, the first customers are always “early adopters.” I see two pitfalls with any concerted focus on early adopters; first, the size of this group may not be as large as you think, and secondly, their feedback may lead you directly away from your real target market of mainstream customers.

Customer 91

Customer Custom High Tech News 91

TechCrunch LA

AUGUST 9, 2022

Beauty may be in the eye of the beholder, but when it comes to getting ahold of an appointment for your hair or another treatment…that’s a different story: The bespoke nature of a lot of the work has meant that a large swathe of the professionals providing these services have stayed offline when it comes to interfacing with customers.

Help 195

Help Startup UCLA Tool 195

socalTECH

DECEMBER 7, 2015

San Diego-based phone service provider GreatCall , which focuses its phone service on older senior adults, has acquired the assets of a developer of a wearable device to help monitor that same customer base. Financial details of the acquisition were not announced.

San Diego 100

San Diego Press Acquisition Platform 100

Tech.Co

MARCH 24, 2021

Getting your website noticed by local customers just got a whole lot easier for Wix users. Now, with this new partnership, Wix users have a wide range of tools at their disposal to make an impact on Google with customers at a close distance. Considering Wix? See our full Wix Pricing guide for more on its costs.

Google 149

Google Email Tool Guide 149

Startup Professionals Musings

AUGUST 21, 2021

Of course, customer relationships, and penetration into new market segments are also critical elements. Working with the media is required, both social as well as the press, through public relations and internal channels. Isolate marketing from sales for maximum customer focus.

Startup 151

Startup Course Sales Entrepreneur 151

Both Sides of the Table

JULY 6, 2016

I have experienced many first-time entrepreneurs with too much hubris if fund-raising came easily and press was fawning and employees joined in droves and customer adoption has been rapid. In London when founders failed they were ostracized in the press and culturally I believe it became harder to raise capital.

Startup 261

Startup Press Blogging .Net 261

Startup Professionals Musings

APRIL 19, 2023

Ask questions of your customers, team members, and experts now to determine what the landscape will look like in the next five or ten years. Use social media, video, and other channels to build new relationships with customers and other constituents. Start early to envision the future landscape. Make it a positive learning experience.

Tips 116

Tips FAQ Startup Social Media 116

Berkonomics

APRIL 2, 2020

Record plants were noisy, dirty places, using chemicals I can only imagine now rest somewhere in the ocean, to electroplate the “stampers” and press the records. That is sudden change, brought about by the fast acceptance of the cassette, which in turn gave way to the next technology, CDs, after a rather short lifecycle.

Southern California 177

Southern California Examples Social Network Press 177