Remove Customer Remove Press Remove Writing
article thumbnail

The Silent Benefits of PR

Both Sides of the Table

They don’t show up in a calculation that says I spent $7,000 and I got X-thousands inches of press. Fund Raising – No self respecting VC would admit (even to themselves) that they are influenced by what they read about you in the press. Press matters. Just like negative press hurts. They are silent.

Press 415
article thumbnail

Should Startups Announce Their Funding?

Both Sides of the Table

I will add to this as I write more in the coming weeks on the topic. But succinctly this press places a marker in the ground for your company. So while you get the benefits of recruiting, being on VC radars and customer legitimacy there are also downsides. Should I Bundle it With More Juicy News? That used to be the standard.

Startup 356
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. Big thank you to Darius Vasefi , of EyeOnJewels for the write up. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. Here’s a summary of our interview. we both love Jason).

article thumbnail

How to use PR Firms at Startups

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. I pointed out the fact that they only ever talked to the press when the had an announcement and that it was a continual process. Always more appealing.

Startup 349
article thumbnail

Why Your Marketing Campaign Sucks

Both Sides of the Table

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? ” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. ” Can you imagine that ever getting inches in the press? I am a VC.

Marketing 390
article thumbnail

Why You Need to Take 50 Coffee Meetings

Both Sides of the Table

Help them write other stories. One day they’ll write yours. Understanding customer requirement ? Whatever amount you’re getting out and talking with prospects, customers, employees, recruits, competitors, press, investors, potential investors … it’s never enough. 50 coffee meetings.

Startup 410
article thumbnail

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

.&# Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. But don’t let this information get out into the general press and don’t market more than a few months out. They come and go. You don’t.

Marketing 381