Find your “teacher customer.”


Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release.

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Greatly exceed early customer expectations.


First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product.

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TigerText Signs Chicago Customer


Santa Monica-based secure messaging app developer TigerText , which provides secured text messaging for the enterprise and healthcare markets, has signed up a customer in Chicago. TigerText said that Chicago Cardiology Institute (CCI), which treats cardiovascular disease in Illinois, has deployed the company's secure messaging products as part of a HIPAA compliance effort. tigertext chicago secure messaging texting healthcare enterprise customer

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Can you pierce layers in supplier–customer partnerships?


I recently experienced an amazing effort of outreach by a vice president of a large national customer asking for a meeting with the product development team of a critical supplier, one of “my” companies.

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SlimSurveys Launches New Product


SlimSurveys , the new startup headed by former TweetPhoto founder Sean Callahan, has launched a new product, aimed at collecting data from website visitors. startup tweetphoto feedback customer survey software slimsurveys

How Snapchat Could Increase Team Production


Being intentionally productive is something we all strive for, but often fail to achieve. Michael Litt recently shared how her B2B company decided to use Snapchat-style videos to engage with both her team and their customers. Routine work is the worst enemy of productivity.

Coull Entrepreneurs Get More Customers


We develop products that contextually engage the user at the moment at which they are most actively engaged with a given concept. Coull Offers Advertisers Video Skimlinks. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

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BlackLine Taps Zuora For Chief Customer Officer


Los Angeles-based BlackLine said this morning that it has named Karen Flathers as the company's new Chief Customer Officer. BlackLine said Flathers will oversee oversee the day-to-day functions of its Implementations, Support, Customer Success and Product Training departments. acquisition merger flathers karen executive officer customer chief zuora blackline

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My story: Fail locally, one customer at a time.


In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. You just had to be lucky, write reasonably good code and land in an industry with some legs, and of course, treat the customer well. And I would learn customer service.

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Your customers are telling you “Wiw Wiw Wiw!”


Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Blame the Internet for this rise in customer expectations. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of….

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Customer Validation - 33 Great Articles


I’m going to take that thought out into the field and validate it with my customers." I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying."

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The “drop dead” question for a customer survey


Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is, ‘How would you feel if you could no longer use this product?’”

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Zynx Health Signs Customer In Philadelphia


According to Zynx Health, the academic healthcare system is implementing its products across its enterprise, which includes three hospitals with a total of more than 1,000 beds, 11 outpatient centers, 42 primary care practice locations, and 8,500 employees. Los Angeles-based clinical health software provider Zynx Health announced this morning that it has been selected by the Einstein Healthcare Network, in Philadelphia and Montgomery County, PA.

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RightScale Adds New Customers


Santa Barbara-based cloud deployment software developer RightScale said Thursday that it has added three new customers, bringing its total number of software-as-a-service providers to more than 100. The firm said that Progress, Pearson Education, and Resumator are using its products to deploy and manage their software-as-a-service applications for customers in cloud environments. RightScale's products work in public, private, and hybrid cloud environments.

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Happy Customers Make Gender Bias (Nearly) Irrelevant


If you build a great product that customers love, and have the metrics to back it up, the startup community will celebrate and support you on the merit of that alone, regardless of gender.". The post Happy Customers Make Gender Bias (Nearly) Irrelevant appeared first on John Greathous

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Why You Can’t Get Serious About Productivity Unless You Optimize How Your People Use Your Space

Both Sides of the Table

When a company raises capital it inevitably begins to look for office space in order to increase worker productivity and happiness. The lunch conundrum Another major productivity drain as companies scale (or as shared work spaces fill up) are lunch lines.

Evite Enhances Product Offerings


Los Angeles-based Evite said this week that it has launched a new set of premium product offerings for its online invitations service. The company said the Evite Premium experiences allow its users to customize their digital invitations, envelopes, stamps, and inserts, and is aimed at professional use, corporate events, office holiday parties, open houses, and others.

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Deka Takes On Custom, 3D Printed Bluetooth Headsets


Deka , a new startup developing custom Bluetooth headsets, said today that it has launched a crowdfunding effort to help launch the company. deka dekasounds custom printed bluetooth headset

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This Startup Hacked LinkedIn To Recruit Customers & Reduce Churn


However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. However, in some cases, especially with its larger customers, the company displaces a competitor. Clearly not every industry or product fits the above criteria.

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Shopatron Launches Product Locator Tool


San Luis Obispo-based Shopatron , which develops software which helps manufacturers direct online orders to local retailers, said it has launched a new product aimed at product search. Shopatron said its new product, Local Product Search, helps customers find products from brands, offering up real time, local product inventory to those customers. Pricing on the new product was not announced.

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CapLinked Launches New Product


The company said the new software, which is based on software application programming interface (API), let enterprises develop their own, custom software to manage and track access to files send to external parties.

The Empathy Economy: Emotional Intelligence in Customer Service


The “empathy economy” will help define the new reality of human and machine interactions in the customer service industry. Brand loyalty has been championed by brands like Gucci and Tesla, who have both a dedicated customer base and “fans” who admire the out-of-reach products.

Bridg Names Chief Product Officer


Los Angeles-based Bridg said Tuesday that it has named Mike Horowitz as the company's Chief Product Officer. Bridg said Horowitz will be responsible for defining and implementing Bridg's short-term and long-term product strategy, roadmap and vision. Bridg develops customer relationship management and marketing software specifically for restaurants and retail brands. bridg mike horowitz chief product officer executive

QAD Wins Customer In The UK


Santa Barbara-based enterprise resource planning software developer QAD says this morning that it has signed up a new customer in the UK, Snell Advanced Media (SAM), to manage its business processes company-wide. SAM is headquartered in Newbury, United Kingdom, and has more than 550 employees; the company develops technology products used in broadcast media, image processing, and related areas. enterprise resource planning business process management international customer

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ReachLocal Trumpets Marketing Automation Customer List


Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. The product had been launched in September of 2013.

Huntington Capital Boosts Custom Products Manufacturer


San Diego-based Huntington Capital , a provider of mezzanine capital provider to lower middle market companies, is backing a Seattle manufacturer of custom photo books and other printed products. According to Seattle-based RPI , a provider of automated manufacturing and fulfillment for consumer, on-demand printed products, it scored a financing round from Huntington.

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Using Social Media To Deal With Customer Trolls


You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup?

DataPop Launches New Ad Product


Los Angeles-based DataPop , the product advertising technology developer headed by Jason Lehmbeck, has launched a new product aimed at retailers. According to DataPop, its new OmniAds product uses a retailer''s merchandise catalog to drive advertising on such sites as Google, Bing, Pinterest, Polyvore, Ebay, and Amazon. DtaPop said that so far, the product is being used by such customers as Pier 1 Imports. datapop advertising catalog retailer products ecommerc

Find your “teacher-customer.”


Your customers know what they want more than you do. Find one to teach you. This insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. Email readers continue here.] This is not to bend this insight into a claim that a company should wait to develop new, groundbreaking products and services until a customer asks for them.

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MaxLinear Wins Design With German Customer


Carslbad-based MaxLinear reported a customer yesterday in Germany, saying that satellite receiver developer Digital Devices GmbH has selected one of its chips as part of its product line. maxlinear chip semiconductor hardware customer satellite receiver pcie According to MaxLinear, Digital Devices GmbH is using its MxL584 Full-Spectrum Capture (FSC) satellite receiver as part of a new PCIe TV card and gateway.

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LogicMonitor Migrates Citrix GoToAssist Customers


Santa Barbara-based infrastructure performance monitoring software developer LogicMonitor announced this morning that it has been named the "preferred" IT performance monitoring platform by Citrix, which is decommissioning its GoToAssist Monitoring product. LogicMonitor said the move will help it offer its platform to former Citrix GoToAssist customers.

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Cohu Wins Automotive Customer In Europe


Poway-based semiconductor equipment supplier Cohu has acquired a "major" European automotive customer for its products, the company said late Tuesday. Name of the customer, and size of the deal, were not announced. According to Cohu, the un-named automotive customer is using its MATRiX tri-temperature pick-and-place handler combined with its multi-beam test contactors.

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Building Products for Mass Adoption

Both Sides of the Table

Chris Dixon wrote a blog post last week titled, “ Techies and Normals &# in which he defined “Techies&# as people who are not just “early adopters&# but also have more of a geeky, technical, product bent. They use products because the products solve a need they have.

Custom Software

SoCal Tech Calendar

Wednesday, May 16, 2012 -- Custom Software. For many companies, custom software provides the edge they need. Improved productivity and efficiency leading to cost reductions, easier to use services leading to increased customer satisfaction and retention, a new needed product or service that is not available anywhere else. Custom developed software can provide all that and more. Techbiz Connection.

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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. We like to use new product and gain benefits before our peers. People like you use this product.

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