TigerText Signs Chicago Customer

socalTECH

Santa Monica-based secure messaging app developer TigerText , which provides secured text messaging for the enterprise and healthcare markets, has signed up a customer in Chicago. TigerText said that Chicago Cardiology Institute (CCI), which treats cardiovascular disease in Illinois, has deployed the company's secure messaging products as part of a HIPAA compliance effort. tigertext chicago secure messaging texting healthcare enterprise customer

This Startup Hacked LinkedIn To Recruit Customers & Reduce Churn

InfoChachkie

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. However, in some cases, especially with its larger customers, the company displaces a competitor. Clearly not every industry or product fits the above criteria.

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ReachLocal Trumpets Marketing Automation Customer List

socalTECH

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. The product had been launched in September of 2013.

Marketing Crushes Customer Experience through Data. DUN dun dun!

Tech Zulu Event

Apparently, the key to growth is the relationships that you may have with customers and suppliers. Why aren’t more companies capturing this kind of information to deliver a more personalized experience to their customers and/or prospects?

DataPop Launches New Ad Product

socalTECH

Los Angeles-based DataPop , the product advertising technology developer headed by Jason Lehmbeck, has launched a new product aimed at retailers. According to DataPop, its new OmniAds product uses a retailer''s merchandise catalog to drive advertising on such sites as Google, Bing, Pinterest, Polyvore, Ebay, and Amazon. DtaPop said that so far, the product is being used by such customers as Pier 1 Imports. datapop advertising catalog retailer products ecommerc

Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

A recurring entrepreneurial challenge is to determine the optimal price of a new product, especially absent a directly competitive alternative. When we launched GoToAssist, we offered our customers the option to brand the customer-facing webpages with their logo and brand colors.

How to Avoid a Common Product Mistake Many Teams Make

Both Sides of the Table

I’ve been involved with technology product design in one form or another for nearly 25 years and seen one mistake consistently repeated. ” Most technologists design for themselves and then test with uncorrelated user groups only months after product launch – if ever.

Customer Validation - 33 Great Articles

SoCal CTO

I’m going to take that thought out into the field and validate it with my customers." I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying."

If You Don’t Respect Your Customers You Won’t Be Successful

Both Sides of the Table

I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. Given customers & sales are the lifeblood of any organization you’d imagine everybody would respect their customers. But even here you need to care passionately about supporting your customers.

Custom 109

Hiring Developers Before Product/Market Fit?

SoCal CTO

Hiring seems to be the preferred use of seed funds (by investors and founders), whereas I'd prefer a focus on customer acquisition. The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. They need to determine product/market fit.

Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

They acted on instinct understanding people would be searching google to solve a problem, not find their brand, so they named their channel the solution to their product “ curebadbreath ”, rather than the boring ol’ brand name. Dollar Shave Club production team: 10,891,788 views.

Tealium Adds $35M to Expand Technology, Sharpen Customer Focus

Xconomy

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. In a statement last week, Tealium said it created the briefing center to help its customers understand how its services can be combined to deliver compelling experiences.

E-commerce’s Changing Landscape | Customization

Tech Zulu Event

As customers shift online, retailers have no choice, to not only follow suit, but to adapt to their changing demands. Rather, the online store is a speed machine built not on being soothed into what we need, but rather on the features and use of the product on it’s own.

Spreeify Launches New Mobile Ad Product

socalTECH

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market.

OpenX 71

Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value

InfoChachkie

If Smucker’s can annually generate hundreds of millions in sales for a variety of food products, there is little risk that a mediocre company or product name will preclude you from achieving similar success. The value of an ideal name, attached to a product or company that does not deliver an economically viable value proposition, is zero. Instead, expeditiously pick a reasonable moniker and then get back to work delivering value to your customers.

Shopatron Launches Product Locator Tool

socalTECH

San Luis Obispo-based Shopatron , which develops software which helps manufacturers direct online orders to local retailers, said it has launched a new product aimed at product search. Shopatron said its new product, Local Product Search, helps customers find products from brands, offering up real time, local product inventory to those customers. Pricing on the new product was not announced.

Tool 25

CheckAlt Scores Four New Credit Union Customers

socalTECH

Los Angeles-based CheckAlt , the developer of payment processing technology led by serial entrepreneur Shai Stern, said this week that it has signed on four new credit union customers for its mobile deposit technology. Financial impact of the win was not announced.

Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.” Are our users addicted to our product? But if users don’t come back to your product directly and often I question whether you have a sustainable product / company. “Hacking” growth is only sustainable with a truly great product. And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth.

Customer Support Training | What is excellent customer service?

Tech Zulu Event

Excellent customer service isn’t just something that happens from company to consumer. Customer service starts within a company. We all know about Zappos customer culture and their willingness to stay on a call with a customer for up to 10 hours. The Product Companies.

How to Know When to Sell vs. When to Market to Customers

Both Sides of the Table

You know exactly when you want to sell to this customer and presumably it’s this quarter! And when I say this I’m assuming that you’re already identified the customer pain and talked about how you’re uniquely qualified to solve their business problems.

ServiceNow Customer Wins Award In Australia

socalTECH

Enterprise IT cloud sofwtare developer ServiceNow reports this morning that one of its customers has scored a big award in Australia. ServiceNow said Orica is using its product to improve its IT performance. servicenow customer australia management software According to ServiceNow, Orica, a provider of.

TouchCommerce Wins German Customer

socalTECH

Agoura Hills-based TouchCommerce , the provider of online chat services and products aimed at e-commerce retailers, reported today that it has partnered with German travel operator FTI, to provide a chat feature to FTI''s 5vorFlug brand page. Financial impact of the deal was not disclosed. The company said that it will provide its TouchChat solution on the 5vorFlug site, which sells package tours and last minute travel to consumers in Germany. READ MORE>>.

Building Products for Mass Adoption

Both Sides of the Table

Chris Dixon wrote a blog post last week titled, “ Techies and Normals &# in which he defined “Techies&# as people who are not just “early adopters&# but also have more of a geeky, technical, product bent. They use products because the products solve a need they have.

JustEnough Gets Customer

socalTECH

Newport Beach-based JustEnough Software , a developer of a cloud-based app for managing customer demand and inventory planning, said this morning that it has been selected by a retailer. According to the company, Journelle is using its products for forecasting customer demand, planning inventory, and optimizing purchasing. Financial impact of the customer win was not disclosed.

Punchcard Launches Business Analytics Product

socalTECH

Pasadena-based Punchcard , the Idealab startup developing mobile apps to encourage customer loyalty at retail businesses, announced today that it has launched a new product, Punchcard for Business. The firm said the new software helps local merchants gain insights into customer purchasing behavior, and the ability to push offers to consumers' smart phones via its app. Pricing on the new product was not disclosed.

Google Enters Financial Products Comparisons Market

socalTECH

Search engine giant Google has made its entree into an area long dominated by Southern California technology startups: financial products and leads generation. According to Google's FAQ for Google Advisor, it is not yet collecting referral fees for its listings for all categories; however, it did say it is getting paid by mortgage lenders for referrals from customers. google advisor financial products leads mortgages rates leads360

FAQ 44

A Day in the Life of a Product Manager

Tech Zulu Event

Rather, these were the words given in response to the opening question to a panel of product managers to “describe their occupation” in 3 words or less, + an additional word on what their biggest challenge was. Jay Stakelon , VP Product Design, Fullscreen.

RealPractice Launches Marketing Automation Product

socalTECH

The company said the new software is aimed at all types of small businesses, and helps local businesses to respond faster to customer inquiries, track online and offline advertising, and reply more effectively to calls, emails, and social media inquiries. The new product is an expansion--and significant shift--beyond RealPractice's former focus on the legal vertical.

Fan Appz Launches Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. Fan Appz said it differs from other, social media marketing products because it is focused on helping brands close a sale.

Smoke Alarms: The Smartest Smart Home Product You Can Buy

Tech Zulu Event

The Protect works with other Nest products, including Nest’s WiFi camera Nest Cam and the Nest Learning Thermostat, to further help protect your home from disaster. Features: Voice alarms with custom location.

Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. ” customer segment.

Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Valu e and Exp erience versus Price and Product.

Cyber-Rain Launching New Product

socalTECH

Encino-based Cyber-Rain , the venture backed developer of smart irrigation controllers, is launching a new product this week for remote management of those controllers. Cyber-Rain has also released a free, iPhone app which allows customers to control their systems via their smartphone.