Find your “teacher customer.”


Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release.

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BlackLine Expands Customer Base


Los Angeles-based financial software developer BlackLine said on Thursday that it has expanded its customer base, adding such notable customers as Volvo, Waymo, AstraZeneca, the operator of Applebee's, and many others to its list of 2,700 companies who are using its products. plus international customers such as AstraZeneca, Aviva, Blue Prism, Chorus New Zealand, NHS National Services Scotland, Volvo Car Group and Western Power.

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Greatly exceed early customer expectations.


First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product.

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Can you create a great customer case study?


Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Customer Discovery and Product Market Fit with Eric P. Rose, NPDP, MBA

SoCal Tech Calendar

Wednesday, May 8, 2019 -- Customer Discovery and Product Market Fit with Eric P. This talk will cover the preliminary market research work of Customer Discovery, that is to discover who would most value your proposed new product. It will also cover the tough decisions to then tailor your product in a way that the market values the most and yields the best return on its development investment.

TigerText Signs Chicago Customer


Santa Monica-based secure messaging app developer TigerText , which provides secured text messaging for the enterprise and healthcare markets, has signed up a customer in Chicago. TigerText said that Chicago Cardiology Institute (CCI), which treats cardiovascular disease in Illinois, has deployed the company's secure messaging products as part of a HIPAA compliance effort. tigertext chicago secure messaging texting healthcare enterprise customer

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SlimSurveys Launches New Product


SlimSurveys , the new startup headed by former TweetPhoto founder Sean Callahan, has launched a new product, aimed at collecting data from website visitors. startup tweetphoto feedback customer survey software slimsurveys

Coull Entrepreneurs Get More Customers


We develop products that contextually engage the user at the moment at which they are most actively engaged with a given concept. Coull Offers Advertisers Video Skimlinks. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

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Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. However, if your customers don’t post anything at all, good or bad, perhaps your pricing is too high overall.

BlackLine Taps Zuora For Chief Customer Officer


Los Angeles-based BlackLine said this morning that it has named Karen Flathers as the company's new Chief Customer Officer. BlackLine said Flathers will oversee oversee the day-to-day functions of its Implementations, Support, Customer Success and Product Training departments. acquisition merger flathers karen executive officer customer chief zuora blackline

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My story: Fail locally, one customer at a time.


In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. You just had to be lucky, write reasonably good code and land in an industry with some legs, and of course, treat the customer well. And I would learn customer service.

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Your customers are telling you “Wiw Wiw Wiw!”


Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Blame the Internet for this rise in customer expectations. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of….

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Customer Validation - 33 Great Articles


I’m going to take that thought out into the field and validate it with my customers." I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying."

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The “drop dead” question for a customer survey


Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is, ‘How would you feel if you could no longer use this product?’”

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RightScale Adds New Customers


Santa Barbara-based cloud deployment software developer RightScale said Thursday that it has added three new customers, bringing its total number of software-as-a-service providers to more than 100. The firm said that Progress, Pearson Education, and Resumator are using its products to deploy and manage their software-as-a-service applications for customers in cloud environments. RightScale's products work in public, private, and hybrid cloud environments.

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How Snapchat Could Increase Team Production


Being intentionally productive is something we all strive for, but often fail to achieve. Michael Litt recently shared how her B2B company decided to use Snapchat-style videos to engage with both her team and their customers. Routine work is the worst enemy of productivity.

Happy Customers Make Gender Bias (Nearly) Irrelevant


If you build a great product that customers love, and have the metrics to back it up, the startup community will celebrate and support you on the merit of that alone, regardless of gender.". The post Happy Customers Make Gender Bias (Nearly) Irrelevant appeared first on John Greathous

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Zynx Health Signs Customer In Philadelphia


According to Zynx Health, the academic healthcare system is implementing its products across its enterprise, which includes three hospitals with a total of more than 1,000 beds, 11 outpatient centers, 42 primary care practice locations, and 8,500 employees. Los Angeles-based clinical health software provider Zynx Health announced this morning that it has been selected by the Einstein Healthcare Network, in Philadelphia and Montgomery County, PA.

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This Startup Hacked LinkedIn To Recruit Customers & Reduce Churn


However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. However, in some cases, especially with its larger customers, the company displaces a competitor. Clearly not every industry or product fits the above criteria.

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Deka Takes On Custom, 3D Printed Bluetooth Headsets


Deka , a new startup developing custom Bluetooth headsets, said today that it has launched a crowdfunding effort to help launch the company. deka dekasounds custom printed bluetooth headset

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Shopatron Launches Product Locator Tool


San Luis Obispo-based Shopatron , which develops software which helps manufacturers direct online orders to local retailers, said it has launched a new product aimed at product search. Shopatron said its new product, Local Product Search, helps customers find products from brands, offering up real time, local product inventory to those customers. Pricing on the new product was not announced.

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5 Tips For Attracting Female Customers


Purchasing products from a brand you trust can be more of an emotional buy, and trust is one of the key factors to attracting the female shopper. If they know a product is good enough for their family and children, they will share that information with friends.

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CapLinked Launches New Product


The company said the new software, which is based on software application programming interface (API), let enterprises develop their own, custom software to manage and track access to files send to external parties.

Evite Enhances Product Offerings


Los Angeles-based Evite said this week that it has launched a new set of premium product offerings for its online invitations service. The company said the Evite Premium experiences allow its users to customize their digital invitations, envelopes, stamps, and inserts, and is aimed at professional use, corporate events, office holiday parties, open houses, and others.

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Bridg Names Chief Product Officer


Los Angeles-based Bridg said Tuesday that it has named Mike Horowitz as the company's Chief Product Officer. Bridg said Horowitz will be responsible for defining and implementing Bridg's short-term and long-term product strategy, roadmap and vision. Bridg develops customer relationship management and marketing software specifically for restaurants and retail brands. bridg mike horowitz chief product officer executive

Using Social Media To Deal With Customer Trolls


You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup?

QAD Wins Customer In The UK


Santa Barbara-based enterprise resource planning software developer QAD says this morning that it has signed up a new customer in the UK, Snell Advanced Media (SAM), to manage its business processes company-wide. SAM is headquartered in Newbury, United Kingdom, and has more than 550 employees; the company develops technology products used in broadcast media, image processing, and related areas. enterprise resource planning business process management international customer

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ReachLocal Trumpets Marketing Automation Customer List


Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. The product had been launched in September of 2013.

The Empathy Economy: Emotional Intelligence in Customer Service


The “empathy economy” will help define the new reality of human and machine interactions in the customer service industry. Brand loyalty has been championed by brands like Gucci and Tesla, who have both a dedicated customer base and “fans” who admire the out-of-reach products.

Huntington Capital Boosts Custom Products Manufacturer


San Diego-based Huntington Capital , a provider of mezzanine capital provider to lower middle market companies, is backing a Seattle manufacturer of custom photo books and other printed products. According to Seattle-based RPI , a provider of automated manufacturing and fulfillment for consumer, on-demand printed products, it scored a financing round from Huntington.

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DataPop Launches New Ad Product


Los Angeles-based DataPop , the product advertising technology developer headed by Jason Lehmbeck, has launched a new product aimed at retailers. According to DataPop, its new OmniAds product uses a retailer''s merchandise catalog to drive advertising on such sites as Google, Bing, Pinterest, Polyvore, Ebay, and Amazon. DtaPop said that so far, the product is being used by such customers as Pier 1 Imports. datapop advertising catalog retailer products ecommerc

Find your “teacher-customer.”


Your customers know what they want more than you do. Find one to teach you. This insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. Email readers continue here.] This is not to bend this insight into a claim that a company should wait to develop new, groundbreaking products and services until a customer asks for them.

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MaxLinear Wins Design With German Customer


Carslbad-based MaxLinear reported a customer yesterday in Germany, saying that satellite receiver developer Digital Devices GmbH has selected one of its chips as part of its product line. maxlinear chip semiconductor hardware customer satellite receiver pcie According to MaxLinear, Digital Devices GmbH is using its MxL584 Full-Spectrum Capture (FSC) satellite receiver as part of a new PCIe TV card and gateway.

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Marketing Crushes Customer Experience through Data. DUN dun dun!

Tech Zulu Event

Apparently, the key to growth is the relationships that you may have with customers and suppliers. Why aren’t more companies capturing this kind of information to deliver a more personalized experience to their customers and/or prospects?

LogicMonitor Migrates Citrix GoToAssist Customers


Santa Barbara-based infrastructure performance monitoring software developer LogicMonitor announced this morning that it has been named the "preferred" IT performance monitoring platform by Citrix, which is decommissioning its GoToAssist Monitoring product. LogicMonitor said the move will help it offer its platform to former Citrix GoToAssist customers.

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