Find your “teacher customer.”

Berkonomics

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release.

Custom 263

Greatly exceed early customer expectations.

Berkonomics

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product.

Custom 263

TigerText Signs Chicago Customer

socalTECH

Santa Monica-based secure messaging app developer TigerText , which provides secured text messaging for the enterprise and healthcare markets, has signed up a customer in Chicago. TigerText said that Chicago Cardiology Institute (CCI), which treats cardiovascular disease in Illinois, has deployed the company's secure messaging products as part of a HIPAA compliance effort. tigertext chicago secure messaging texting healthcare enterprise customer

Custom 178

Can you pierce layers in supplier–customer partnerships?

Berkonomics

I recently experienced an amazing effort of outreach by a vice president of a large national customer asking for a meeting with the product development team of a critical supplier, one of “my” companies.

Custom 248

Zynx Health Signs Customer In Philadelphia

socalTECH

According to Zynx Health, the academic healthcare system is implementing its products across its enterprise, which includes three hospitals with a total of more than 1,000 beds, 11 outpatient centers, 42 primary care practice locations, and 8,500 employees. Los Angeles-based clinical health software provider Zynx Health announced this morning that it has been selected by the Einstein Healthcare Network, in Philadelphia and Montgomery County, PA.

Custom 109

SlimSurveys Launches New Product

socalTECH

SlimSurveys , the new startup headed by former TweetPhoto founder Sean Callahan, has launched a new product, aimed at collecting data from website visitors. startup tweetphoto feedback customer survey software slimsurveys

Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. However, if your customers don’t post anything at all, good or bad, perhaps your pricing is too high overall.

BlackLine Taps Zuora For Chief Customer Officer

socalTECH

Los Angeles-based BlackLine said this morning that it has named Karen Flathers as the company's new Chief Customer Officer. BlackLine said Flathers will oversee oversee the day-to-day functions of its Implementations, Support, Customer Success and Product Training departments. acquisition merger flathers karen executive officer customer chief zuora blackline

Custom 135

Coull Entrepreneurs Get More Customers

InfoChachkie

We develop products that contextually engage the user at the moment at which they are most actively engaged with a given concept. Coull Offers Advertisers Video Skimlinks. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Custom 231

My story: Fail locally, one customer at a time.

Berkonomics

In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. You just had to be lucky, write reasonably good code and land in an industry with some legs, and of course, treat the customer well. And I would learn customer service.

Custom 245

Your customers are telling you “Wiw Wiw Wiw!”

Berkonomics

Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Blame the Internet for this rise in customer expectations. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of….

Custom 207

Customer Validation - 33 Great Articles

SoCal CTO

I’m going to take that thought out into the field and validate it with my customers." I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying."

Custom 259

The “drop dead” question for a customer survey

Berkonomics

Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is, ‘How would you feel if you could no longer use this product?’”

Custom 250

RightScale Adds New Customers

socalTECH

Santa Barbara-based cloud deployment software developer RightScale said Thursday that it has added three new customers, bringing its total number of software-as-a-service providers to more than 100. The firm said that Progress, Pearson Education, and Resumator are using its products to deploy and manage their software-as-a-service applications for customers in cloud environments. RightScale's products work in public, private, and hybrid cloud environments.

Custom 138

Evite Enhances Product Offerings

socalTECH

Los Angeles-based Evite said this week that it has launched a new set of premium product offerings for its online invitations service. The company said the Evite Premium experiences allow its users to customize their digital invitations, envelopes, stamps, and inserts, and is aimed at professional use, corporate events, office holiday parties, open houses, and others.

Evite 100

Happy Customers Make Gender Bias (Nearly) Irrelevant

InfoChachkie

If you build a great product that customers love, and have the metrics to back it up, the startup community will celebrate and support you on the merit of that alone, regardless of gender.". The post Happy Customers Make Gender Bias (Nearly) Irrelevant appeared first on John Greathous

Custom 197

This Startup Hacked LinkedIn To Recruit Customers & Reduce Churn

InfoChachkie

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. However, in some cases, especially with its larger customers, the company displaces a competitor. Clearly not every industry or product fits the above criteria.

Custom 149

CapLinked Launches New Product

socalTECH

The company said the new software, which is based on software application programming interface (API), let enterprises develop their own, custom software to manage and track access to files send to external parties.

Shopatron Launches Product Locator Tool

socalTECH

San Luis Obispo-based Shopatron , which develops software which helps manufacturers direct online orders to local retailers, said it has launched a new product aimed at product search. Shopatron said its new product, Local Product Search, helps customers find products from brands, offering up real time, local product inventory to those customers. Pricing on the new product was not announced.

Tool 131

Deka Takes On Custom, 3D Printed Bluetooth Headsets

socalTECH

Deka , a new startup developing custom Bluetooth headsets, said today that it has launched a crowdfunding effort to help launch the company. deka dekasounds custom printed bluetooth headset

Custom 202

The Empathy Economy: Emotional Intelligence in Customer Service

Xconomy

The “empathy economy” will help define the new reality of human and machine interactions in the customer service industry. Brand loyalty has been championed by brands like Gucci and Tesla, who have both a dedicated customer base and “fans” who admire the out-of-reach products.

Bridg Names Chief Product Officer

socalTECH

Los Angeles-based Bridg said Tuesday that it has named Mike Horowitz as the company's Chief Product Officer. Bridg said Horowitz will be responsible for defining and implementing Bridg's short-term and long-term product strategy, roadmap and vision. Bridg develops customer relationship management and marketing software specifically for restaurants and retail brands. bridg mike horowitz chief product officer executive

QAD Wins Customer In The UK

socalTECH

Santa Barbara-based enterprise resource planning software developer QAD says this morning that it has signed up a new customer in the UK, Snell Advanced Media (SAM), to manage its business processes company-wide. SAM is headquartered in Newbury, United Kingdom, and has more than 550 employees; the company develops technology products used in broadcast media, image processing, and related areas. enterprise resource planning business process management international customer

Custom 100

ReachLocal Trumpets Marketing Automation Customer List

socalTECH

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. The product had been launched in September of 2013.

DataPop Launches New Ad Product

socalTECH

Los Angeles-based DataPop , the product advertising technology developer headed by Jason Lehmbeck, has launched a new product aimed at retailers. According to DataPop, its new OmniAds product uses a retailer''s merchandise catalog to drive advertising on such sites as Google, Bing, Pinterest, Polyvore, Ebay, and Amazon. DtaPop said that so far, the product is being used by such customers as Pier 1 Imports. datapop advertising catalog retailer products ecommerc

Huntington Capital Boosts Custom Products Manufacturer

socalTECH

San Diego-based Huntington Capital , a provider of mezzanine capital provider to lower middle market companies, is backing a Seattle manufacturer of custom photo books and other printed products. According to Seattle-based RPI , a provider of automated manufacturing and fulfillment for consumer, on-demand printed products, it scored a financing round from Huntington.

Custom 126

Using Social Media To Deal With Customer Trolls

InfoChachkie

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup?

Find your “teacher-customer.”

Berkonomics

Your customers know what they want more than you do. Find one to teach you. This insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. Email readers continue here.] This is not to bend this insight into a claim that a company should wait to develop new, groundbreaking products and services until a customer asks for them.

Custom 139

Marketing Crushes Customer Experience through Data. DUN dun dun!

Tech Zulu Event

Apparently, the key to growth is the relationships that you may have with customers and suppliers. Why aren’t more companies capturing this kind of information to deliver a more personalized experience to their customers and/or prospects?

MaxLinear Wins Design With German Customer

socalTECH

Carslbad-based MaxLinear reported a customer yesterday in Germany, saying that satellite receiver developer Digital Devices GmbH has selected one of its chips as part of its product line. maxlinear chip semiconductor hardware customer satellite receiver pcie According to MaxLinear, Digital Devices GmbH is using its MxL584 Full-Spectrum Capture (FSC) satellite receiver as part of a new PCIe TV card and gateway.

Custom 125

Cohu Wins Automotive Customer In Europe

socalTECH

Poway-based semiconductor equipment supplier Cohu has acquired a "major" European automotive customer for its products, the company said late Tuesday. Name of the customer, and size of the deal, were not announced. According to Cohu, the un-named automotive customer is using its MATRiX tri-temperature pick-and-place handler combined with its multi-beam test contactors.

Custom 100

LogicMonitor Migrates Citrix GoToAssist Customers

socalTECH

Santa Barbara-based infrastructure performance monitoring software developer LogicMonitor announced this morning that it has been named the "preferred" IT performance monitoring platform by Citrix, which is decommissioning its GoToAssist Monitoring product. LogicMonitor said the move will help it offer its platform to former Citrix GoToAssist customers.

Custom 125

Custom Software

SoCal Tech Calendar

Wednesday, May 16, 2012 -- Custom Software. For many companies, custom software provides the edge they need. Improved productivity and efficiency leading to cost reductions, easier to use services leading to increased customer satisfaction and retention, a new needed product or service that is not available anywhere else. Custom developed software can provide all that and more. Techbiz Connection.

Custom 100

Helping Consumers Name Their Own Price For Products, With Greentoe

socalTECH

To bring that ability to name your own price on products, Los Angeles-based Greentoe (www.greentoe.com) recently launched, allowing consumers to name their own price to retailers of everything from electronics to baby products. However, rather than travel services, it''s for products.

A Conversation With Appetize's Kevin Anderson On Getting Customer Service Right

socalTECH

As part of the lead in to the conference, and as a part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. What has been the biggest lesson you've learned in retaining and keeping customers? Whether that's our help desk, our account managers, or even the sales guys, to a certain degree, we put the customer first.We

Custom 109