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6 Reasons Earned Social Engagement Surpasses Paid Ads

Startup Professionals Musings

Brands need influencers working on their behalf because they provide the third-party credibility and social proof that validates their products. Friendster was a fad, Second Life was a fad, MySpace was a fad, and Facebook suddenly seems old school. You need influencers more than advocates. Where did your friends go?

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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

Marketing 170
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6 Growth Challenges That Every Good Startup Will Face

Startup Professionals Musings

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product.

Startup 106
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Spotlight: LA Tech SuperDemo Announced! | Mike Jones Former Myspace CEO

Tech Zulu Event

We want to provide our audience with not only amazing presenting startups/newly released products (submissions still open Apply Here ) but also outstanding people that can help you grow as an entrepreneur and lead a successful business. Most recently Mike Jones served as the CEO of Myspace.

Tsavo 76
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10 Entrepreneur Myths That Need Not Dilute Your Focus

Startup Professionals Musings

For example, most people thought Twitter was a total snoozer, when Jack Dorsey was looking for funding, especially with MySpace already owning that territory. Yet today, Twitter is a fifty billion behemoth, and MySpace is forgotten. In reality, every startup brings new unknowns, new people, new competitors, and new customers.

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Have you fallen into the buggy whip trap?

Berkonomics

Take for example, the public’s quick acceptance of Facebook, Instagram, Twitted and other social networking portals, leaving early leader MySpace wondering what happened to their comfortable lead and large fan base. Think carefully for a moment: are you investing in your own form of buggy whip product or service today?

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5 Considerations For Driving Growth In A New Business

Startup Professionals Musings

A healthy business, ready to scale, has been doing this for a year or more, with an existing customer set generating a non-trivial and growing revenue stream. High customer loyalty and high team passion. Growing appreciation for the value of the solution provided. Understanding competitive early mover requirements. Martin Zwilling