6 Reasons Earned Social Engagement Surpasses Paid Ads
Startup Professionals Musings
JULY 3, 2022
Brands need influencers working on their behalf because they provide the third-party credibility and social proof that validates their products. Friendster was a fad, Second Life was a fad, MySpace was a fad, and Facebook suddenly seems old school. You need influencers more than advocates. Where did your friends go?
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