Greatly exceed early customer expectations.

Berkonomics

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product.

Custom 263

How Modern Companies Have Redefined Customer Support

Startup Professionals Musings

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends.

10 Key Principles To Drive Customer Decisions Today

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. Every aspect of your business must be about sales. No matter how certain you are that your solution perfectly matches customer needs, you will be wrong.

Custom 108

4 Strategies To Ramp Up The Total Customer Experience

Startup Professionals Musings

Much has been written recently about the requirement to focus today on the total customer experience, as a competitive edge or even for survival. You want that customer to be delighted by the overall experience, rather than remember the many steps and the pain.

Custom 112

Do you take those loyal, key customers for granted?

Berkonomics

And that behavior results in leaving little time for outreach to the most critical component in your chain – your key customers. Then, what is a benchmark for customer outreach? But, do your customer know that they want? Do customers know what they like when they see it?

Custom 156

A Valid Business Model Requires Real Customer Sales

Startup Professionals Musings

We all know the products they give away, and the ones purchased by family and friends don’t count. The real milestone, proving the business model, is that first product sold for full price to a total stranger, leaving him happy. Customers don’t buy the impossible dream.

Custom 106

Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. question in sales.

Sales 405

It Takes a Customer Sale to Prove a Business Model

Startup Professionals Musings

We all know the products they give away, and the ones purchased by family and friends don’t count. The real milestone, proving the business model, is that first product sold for full price to a total stranger, leaving him happy. Customers don’t buy the impossible dream.

Custom 111

JustEnough Targets Sales, Customer Service

socalTECH

Newport Beach-based JustEnough Software , a developer of inventory and demand management software for retailers, said today that it has launched a new product. The firm said its new Mobile Sales Force Automation SuiteApp, built on top of NetSuite, provides access to opportunity/customer data, sales forecasts, and real-time calendar and task management.

Custom 136

How Snapchat Could Increase Team Production

Tech.Co

Being intentionally productive is something we all strive for, but often fail to achieve. Despite those pitiful stats a lot of B2B businesses still pour hundred thousands of dollars into direct sales and keep complaining about low ROI. Routine work is the worst enemy of productivity.

Customer Service Can Kill Your Customer’s Experience

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Company finds customers based on interests. Technology must improve the customer experience.

How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. Sales & Marketing Advice Startup Advice

Sales 389

Get Early Customer Sales To Validate Your Business

Startup Professionals Musings

We all know the products they give away, and the ones purchased by family and friends don’t count. The real milestone, proving the business model, is that first product sold for full price to a total stranger, leaving him happy. Customers don’t buy the impossible dream.

Sales 101

Learn What Customer Focus Really Means in Sales

Startup Professionals Musings

All the experts these days are talking about the increasing need for customer focus and maximizing sales. and a related article, the single biggest mistake people make is that they try to close the sale too fast. "What are the steps of your customer's buying process?"

How Today’s Full Customer Buying Journey Is Critical

Startup Professionals Musings

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Think about how much Starbucks customers have changed what you need to consider to sell a cup of coffee.

Get a View From the Customer to Close Sales Faster

Startup Professionals Musings

All the experts these days are talking about the increasing need for customer focus and maximizing sales. Typically entrepreneurs and even professional sales people think this means more emphasis on the customer selling process, when in fact it really means spending more time understanding the customer buying process (view from the customer). and a related article, the single biggest mistake people make is that they try to close the sale too fast.

Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

Most technology startups seem to be funded by product people or business people. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. Sales people: Are motivated by cash.

Sales 339

The Danger of Crocodile Sales

Both Sides of the Table

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Let’s assume you run a Customer Support software company.

Sales 336

5 Tips For Attracting Female Customers

Tech.Co

Purchasing products from a brand you trust can be more of an emotional buy, and trust is one of the key factors to attracting the female shopper. If they know a product is good enough for their family and children, they will share that information with friends.

Tips 115

Coull Entrepreneurs Get More Customers

InfoChachkie

This allows advertisers to offer affiliate publishers performance-based offers, which are compensated on a pay-per-view, pay-per-click or pay-per-sale basis. We develop products that contextually engage the user at the moment at which they are most actively engaged with a given concept.

Custom 239

7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. In addition, most advanced CRM systems will help you analyze your specific customers for directional behavior.

My story: Fail locally, one customer at a time.

Berkonomics

In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. You just had to be lucky, write reasonably good code and land in an industry with some legs, and of course, treat the customer well. And I would learn customer service.

Custom 245

6 Marketing Tips To Attract Customers To Your Rollout

Startup Professionals Musings

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them.

Tips 95

Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. However, if your customers don’t post anything at all, good or bad, perhaps your pricing is too high overall.

Kofax Wins $1.1M Sale

socalTECH

win yesterday, saying that it is offering up its products to an un-named provider of finance and insurance products. Kofax said the sale included $580,000 in software license revenue, $100,000 in maintenance services, and $430,000 in professional services. kofax document processing software customer Irvine-based document processing software developer Kofax reported a $1.1M

Sales 131

Appetize Adds New Customers, Trumpets Growth

socalTECH

Playa Vista-based Appetize , which develops modern, tablet- and handheld-based point of sale (POS) systems, has added a number of high profile customers, and says it has seen record growth this year. Appetize's point-of-sale products are aimed at use at business dining campuses, education campuses, zoos, convention centers, chains, theme parks, and entertainment arenas. appetize point sale food venue retail stadium growth hardware software

Custom 100

Customer Validation - 33 Great Articles

SoCal CTO

I’m going to take that thought out into the field and validate it with my customers." I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying."

Custom 262

How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. We like to use new product and gain benefits before our peers. People like you use this product.

Custom 320

Appetize Wins Customer In Minneapolis

socalTECH

Los Angeles-based Appetize , which develops tablet-based, enterprise Point-of-Sale hardware and software for venues, said on Thursday that it has scored a win in Minneapolis. Bank Statdium in downtown Minneapolis will use the company's products as its exclusive, POS solution. appetize minneapolis venue point sale retail cash register minnesota vikings sports stadium

Custom 122

How Great Entrepreneurs Really Listen To Customers

Startup Professionals Musings

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. I doubt if any of these are really listening to their customers.

Custom 124

Newegg Expands Into Textbook Sales

socalTECH

Los Angeles-based e-commerce retailer Newegg said this morning that it is expanding its lineup of products, and has expanded into textbook sales for high school and college students. Newegg said that the effort is one of the elements of an effort by the company to broaden its product portfolio. Newegg has been strongly focused on technology products. newegg textbook student college books courses ecommerce sales expansion

NewEgg 125

4 Strategies That Must Be Part of Customer Marketing

Startup Professionals Musings

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. Customers expect personalized messages, delivered to them wherever they are.

Custom 123

Pipeliner CRM's Nikolaus Kimla On Moving to LA, Sales Entrepreneurship

socalTECH

Southern California has a growing number of companies in the customer relationship management area, including a fairly new company in the area, Pipeliner CRM (www.pipelinersales.com). Nikolaus Kimla: We started to promote the product, and saw immediately that it was rocking around the world.

Sales 242

10 Sales Truths Every Entrepreneur Needs To Practice

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. Every aspect of your business must be about sales. No matter how certain you are that your solution perfectly matches customer needs, you will be wrong.

Sales 99

7 Ways Smart Startups Tune In To Customer Feedback

Startup Professionals Musings

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. I doubt if any of these are really listening to their customers.

Custom 123