Startup Professionals Musings

APRIL 4, 2015

Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Ask yourself where are the influencers in your market, the majority of your target customers, and what type of interaction will be most productive to your business?

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

FEBRUARY 21, 2011

You don’t need to invent an innovative product to be a real entrepreneur. They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Similar with product features.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Display advertising. Email marketing. Trade shows.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Display advertising. Email marketing. Trade shows.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 106

Marketing Startup Social Media SEM 106

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. It’s a buggy product but pretty damn cool.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

SEPTEMBER 15, 2013

You don’t need to invent an innovative product to be a real entrepreneur. They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Tech Zulu Event

APRIL 24, 2013

For about 50 years, (…cough M) Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. If you build it, they may not come : So, you’ve launched your product, and people use it and seem to like it.

Hulu 111

Hulu Startup Social Media Organization 111

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. billion in sales and thus controls less than 10% of the market. The top 5 players combined control less than 25% of the market.

Startup 150

Startup Marketing Study SEO 150

socalTECH

MAY 5, 2009

The second, is we provide fulfillment services, such as product shipments. Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. There's now a warehouse in Canada, because half of their customer base is Canadian.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Savings can be huge in these areas.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. The configuration of the team was: 1 CEO, 1 Product Lead and a tech team of 6 people.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Savings can be huge in these areas.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

MARCH 23, 2013

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Keyword research and budget forecasting.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

FEBRUARY 13, 2010

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Savings can be huge in these areas.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

socalTECH

SEPTEMBER 14, 2009

I was in Hawaii, and I discovered there were all kinds of aggregators over there--independent sales reps out of kiosks in Waikiki and Lahaina, out where you're walking down the street at night--offering things like 20 percent of fishing tours, and so on--selling off commissions for fishing and other activities.

Activity 164

Activity Startup Sites Web 164

Both Sides of the Table

MARCH 1, 2011

You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. You have to build a product that people really love. You need to start with an amazing product and no amazing product is built without talent.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398