Startup Professionals Musings

MARCH 4, 2019

Is your marketing focus product-centric or customer-centric ? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience , not just the best product. Status factors are more important than demographics.

Customer 85

Customer Custom Product Metrics 85

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

socalTECH

OCTOBER 14, 2019

El Segundo-based CUJO AI , a developer of artificial intelligence software, has launched a new product aimed at providing network analytics to broadband operators. The company said the tool helps provide data on connected devices, applications usage, content access, security threats, and privacy challenges. READ MORE>>.

Tool 113

Tool El Segundo Artificial Inteligence Networking 113

TechEmpower

JULY 31, 2023

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? What does the business do?

Metrics 260

Metrics Startup Slides Technical Review 260

socalTECH

JUNE 21, 2019

Irvine-based Digital Map Products , a developer of mapping and location tools used by enterprise and government customers, has been acquired by LightBox , a provider of real estate information products. Digital Map Products was owned by private equity investor Silversmith Capital Partners, and had over 160 employees.

Product 124

Product Equity Tool Google 124

Startup Professionals Musings

NOVEMBER 20, 2022

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Customers now put big value on experience, social impact, empowerment, and feedback.

Customer 103

Customer Custom Competition Netflix 103

socalTECH

JULY 16, 2019

Aliso Viejo-based Corent Technology , which develops cloud migration software tools, says it has integrated its tools with Microsoft Azure Migrate, Microsoft's migration software for its cloud services. Corent develops tools which help move software to the cloud, and turn legacy applications into software-as-a-service (SaaS).

Tool 113

Tool SaaS Software Customer 113

Startup Professionals Musings

JUNE 23, 2021

Yet, as a business consultant, I often find minimal focus on improving employee engagement and assessing their customer-facing performance. For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees.

Customer 147

Customer Custom Technical Review Metrics 147

TechCrunch LA

MARCH 3, 2020

Insurance and virtual reality are hardly synonymous, but Talespin’s training tools have helped claims assessors do their jobs and helped train a new generation of insurance investigators in what to look for when they’re trying to determine how much their companies are going to pay out.

Training 220

Training Los Angeles Tool Cornerstone OnDemand 220

socalTECH

AUGUST 30, 2019

San Diego-based Housecall Pro , the startup which provides a number of different software products for home services contractors, announced on Friday that it has launched a new set of finance tools for its customers.

Tool 113

Tool San Diego Services Custom 113

TechCrunch LA

JULY 19, 2022

More people are focused on the beginning of the product lifecycle; very few are focused at the end.”. The end of the product lifecycle is where Murthy and Kaplan feel Ghost has “an enormous opportunity to help people be more efficient in that process,” Murthy added. That’s our vision.”.

Product 191

Product Funding Technical Review Equity 191

socalTECH

MARCH 11, 2014

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month. READ MORE>>.

Tool 178

Tool CPC Santa Monica Commerce 178

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. Pricing on the new tool was not announced. READ MORE>>. server advertising technology display network mobile spreeify'

Mobile 218

Mobile Product OpenX Yahoo 218

Startup Professionals Musings

DECEMBER 22, 2021

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

Custom 114

Custom Customer Metrics Satisfaction 114

Startup Professionals Musings

MARCH 29, 2021

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.

Custom 168

Custom Customer Marketing Social Media 168

TechEmpower

OCTOBER 9, 2023

Utilizing AI, the tool interprets the queries, scans through a broad range of documents spread across different repositories, and delivers relevant answers. Enhancing Front-End Product Search We also developed a front-end search tool that revolutionized the way users search for products.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

socalTECH

MAY 9, 2013

Los Angeles-based social promotions software developer PromoJam has rolled out a brand new tool today, a new visual social marketing product called Promotion Builder and DIY Visual Editor. product media marketing promotions social visual promojam' READ MORE>>.

Tool 178

Tool Template Design Los Angeles 178

socalTECH

NOVEMBER 7, 2017

Los Angeles-based I.am+ , the tech startup started by pop star will.i.am , said on Monday that it has raised $117M in a venture funding round, and has launched itself into the artificial intelligence tools market for the enterprise. According to I.am+, the round includes Salesforce Ventures, along with other.

Artificial Inteligence 145

Artificial Inteligence Tool Los Angeles Software 145

socalTECH

DECEMBER 9, 2014

Woodland Hills-based online marketing services and software developer ReachLocal , which offers up its services to local businesses, said today that it has added a number of analytics and reporting tools to its platform. The company said the new tools will give customers information on ROI of their various online marketing efforts.

ReachLocal 138

ReachLocal Tool Woodland Hills Report 138

Berkonomics

MAY 30, 2019

Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. Using new tools in a social age. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 120

Case Study Study Custom Customer 120

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Display advertising. Email marketing. Direct mail marketing.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

FEBRUARY 13, 2017

Calabasas-based networking testing software and equipment developer Ixia has tied its Vision One "network product broker" product to the RSA NetWitness dvanced threat detection and response tool, the company said today.

Product 113

Product Calabasas Tool Networking 113

Both Sides of the Table

DECEMBER 7, 2014

I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. You’d be very wrong. Contrast that with a VC conversation I had.

Customer 341

Customer Custom Venture Capital Software Review 341

socalTECH

DECEMBER 10, 2013

Santa Monica-based SHIFT , which develops real time, online advertising and marketing tools, announced this morning that it has raised $6M in a Series B funding round. shift real time marketing tools online advertising venture capital europe international' SHIFT said it has now raised $14M in funding. SHIFT is led by James Borow.

Tool 174

Tool Marketing Santa Monica Advertising 174

Startup Professionals Musings

NOVEMBER 15, 2019

Even after many years mentoring entrepreneurs and advising businesses, I continue to be surprised by the primary focus on products and processes, and the often incidental attention to hiring and nurturing the right people. Almost any startup can start with Excel, and move to open-source data analysis tools, including Python or RStudio.

Metrics 98

Metrics Tool Statistics Entrepreneur 98

Startup Professionals Musings

APRIL 20, 2022

Be sure to encompass all your constituents, especially including customers. Whole Foods , for example, has built their business with a commitment to natural and organic foods, and have a culture of loyal employees and customers, resulting in 500 stores worldwide. Relationships are key to happiness and productivity.

Product 109

Product Training Customer Custom 109

Berkonomics

APRIL 8, 2021

How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Some apps, like Discord, attach a brand link to the bottom of each message so that every recipient can click upon the link and become a user of the product without further marketing by the company.

Sites 156

Sites Product Social Network Metrics 156

TechCrunch LA

NOVEMBER 19, 2019

When the Los Angeles-based startup Maslo launched its first product in early 2018 , the company was focused on a direct-to-consumer tool designed to encourage mindfulness and self-awareness through a machine learning enabled avatar that would respond to individual’s inputs. Image courtesy of Maslo.

Coach 113

Coach Artificial Inteligence Product Services 113

socalTECH

JANUARY 13, 2014

Retention Science , the developer of big data marketing and analytics tools, has rolled out a new product focused on online retailers. According to the Los Angeles startup, its new SmartSegments products is aimed at online retailers, helping them to more effective personalize their retention marketing campaigns. READ MORE>>.

Tool 153

Tool Advertising Pricing Los Angeles 153

Startup Professionals Musings

APRIL 27, 2020

Yet if that leaves you with no documented business plan or unclear strategy, most investors and even customers will walk away. Use technology and tools, but don’t let them sink you. There are complex processes, like filing a patent, and financial tools that may be new to you, including Excel and Quickbooks.

Product 123

Product Startup Tips Entrepreneur 123

socalTECH

OCTOBER 18, 2018

Los Angeles-based AppOnboard , the developer of mobile app demo technology led by Jonathan Zweig, says that it now has such app developers as FoxNext Games, Game Insight, Superheart Studios, Jam City, Huuuge Games, and Simple Habit using its tools.

Technical Review 133

Technical Review Mobile Technology Customer 133

TechCrunch LA

SEPTEMBER 23, 2020

It’s a suite of software products that can allow for more flexible manufacturing processes and one that can handle the pressures of remote monitoring for companies making hardware in the age of social distancing brought on by the COVID-19 pandemic.

SpaceX 248

SpaceX Tool Los Angeles Design 248

Startup Professionals Musings

OCTOBER 17, 2020

So why do I see some many funding requests for products along these lines? Other countries can provide e-commerce with different business models, outsource manufacturing at low cost, and a huge market for new products. I hear this term every day, wrongly applied to new social media site, or a new productivity tool.

Customer 167

Customer Custom Startup Outsource Development 167

Startup Professionals Musings

MARCH 11, 2020

There are many ways to add levity to a tough challenge, and engaging the team occasionally in some fun activities will work wonders for your team’s productivity and motivation. Investors have long agreed that you invest in the team, more than the product. Don’t take yourself too seriously as well. Start today. Marty Zwilling.

Product 129

Product Examples Mentor Activity 129

socalTECH

JULY 8, 2013

San Diego-based enterprise IT software developer ServiceNow has signed up a new customer in Colorado, the firm reported today. ServiceNow said that the Colorado Springs Utilities has implemented the company''s cloud-based, software-as-a-service products for managing its IT services. Financial details of the win were not disclosed.

Customer 138

Customer Custom SaaS San Diego 138

Startup Professionals Musings

MARCH 14, 2022

But that is just the beginning of the opportunity to provide or take advantage of the new power and tools on the Internet. I see lots of new software put together on a shoestring as a “proof of concept” – but then gets rolled out to customers “asis” due to lack of time or money to “harden” the product.

Customer 137

Customer Custom Technical Review Symantec 137

socalTECH

OCTOBER 2, 2012

Nimble , the customer relationship management software developer headed by Jon Ferrara, has updated its online, social CRM tool today, saying that it has added new features such as ways to filter and cut through the noise of online social activity, plus new task management tools to link tasks with contacts and deals.

Tool 165

Tool Google Software Development Activity 165