Find your “teacher customer.”

Berkonomics

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release.

Custom 263

Greatly exceed early customer expectations.

Berkonomics

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product.

Custom 263

Dave Names Customer Experience VP

socalTECH

Los Angeles-based fintech startup Dave , which offers up an online banking service which helps users build their credit, announced on Thursday that it has named Mia Alexander as its new VP of Customer Experience. Alexander was most recently VP of Customer Experience at Green Dot, where she had been for over 16 years. According to Dave, Alexander will oversee the entire customer lifecycle of its 3.8 million customers.

Custom 109

CloudBlue Signs New Customer

socalTECH

Irvine-based CloudBlue , which develops a platform to let telecommunications companies, technology distributors, managed service providers, and others to sell cloud and digital services, reported a win today with HGC Global Communications Limited (HGC).

Custom 109

Do you take those loyal, key customers for granted?

Berkonomics

Especially in your growing company, you are drawn into daily process issues by all of your direct reports, often responding to questions and problems, leaving little time for strategic thought. Then, what is a benchmark for customer outreach? But, do your customer know that they want?

Custom 156

Esri Signs Customer In Qatar

socalTECH

Redlands-based geographical information systems (GIS) developer Esri has signed up a new customer in Qatar, the company reported this week, with the The Centre for Geographic Information Systems (CGIS) - Ministry of Municipality & Environment, Qatar. Financial impact of the customer win was not announced.

Custom 109

American LegalNet Wins Customer

socalTECH

Los Angeles-based legal software developer American LegalNet is reporting a new customer win this morning, with law firm Blank Rome LLP. american legalnet legal customer software docket calendarAmerican LegalNet said Blank Rome LLP has purchased its eDockets court-rules-based calendaring and docketing systems software, as well as Docket Direct local/federal court feeds and Smart Dockets court date calculator app. Financial impact of the win was not announced.

Custom 116

Yardi Wins Customer In Louisiana

SoCal Tech Calendar

Santa Barbara-based property management software developer Yardi reported a win in Louisiana this morning, with Weinstein Nelson Management. Weinstein Nelson Management, which is based in Baton Rouge, is using Yardi's software for reporting, lead tracking, and renewals for its properties. yardi louisiana customer property management real estate realestate software

Custom 109

5 Tips For Attracting Female Customers

Tech.Co

In the Harvard Business Review Female Economy 2009 report, women purchasing power was predicted to control about $28 trillion in annual global consumer spending, if not more. “Focusing on emotion is key when communicating with female customers. Connect With Your Customers.

Tips 115

7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. In addition, most advanced CRM systems will help you analyze your specific customers for directional behavior.

Yardi Adds New Customer

socalTECH

Santa Barbara-based Yardi , which develops property management and accounting software for the real estate market, reported another customer win this morning, with commercial property owner Blatteis & Schnur. Yardi did not detail the financial impact of the win. Blatteis & Schnur operates 29 multi-tenant retail properties, which it will manage with Yardi's software.

Custom 125

VizExplorer Wins New Customer

socalTECH

San Diego-based VizExplorer , which develops operational intelligence software used by casinos, reported a win with the Tunica-Biloxi Gaming Authority for Paragon Casino Resort, in Marksville, Louisiana. Financial details of the win were not announced. VizExplorer said the win also included its new premium consulting service. VizExplorer recently received a big round of funding from Morgan Stanley Expansion Capital. READ MORE>>. vizexplorer software casino analytics paragon resort biloxi

Custom 100

EdgeCast Reports Customer, Traffic Growth

socalTECH

Santa Monica-based EdgeCast , the content delivery network provider, is reporting this morning that it now has more than 3,000 customers using its services. EdgeCast said around 1,000 of those customers were added in the last six months, and included ShoeDazzle, Yellowbook, and AllSaints. The company said it is now carrying 4 percent of global Internet traffic, serving around 1.5 billion objects per hour via its network.

Custom 122

Triton Digital Wins New Customer

socalTECH

Los Angeles-based Triton Digital , the provider of audio advertising technology, reported a win today with Neuhoff Communications. According to Triton Digital, Neuhoff has selected the company's enterprise podast management solution, to capture, edit, and distribute content to its audience. Financial impact of the win was not announced. Nehoff Communications is the operator of 22 radio stations and related websites across central Illinois and Indiana. READ MORE>>.

Custom 118

BlackLine Tops 1300 Customers

socalTECH

Los Angeles-based finance and accounting automation software developer BlackLine reports this morning that it added 393 new customers in 2015 and now has over 1300 customers around the world. The company said that among the new clients it added during the year were Houghton Mifflin Harcourt, Malaysia Airlines, Roku and Trivago. BlackLine said that among the biggest area of growth for the company were mid-market companies, in addition to its existing large enterprise base.

Custom 109

Yardi Wins Australian Customer

socalTECH

Santa Barbara-based property management software developer Yardi reported a win late Monday afternoon in Australia, with Australian property investor DeMartini Fletcher. Financial details of the win was not announced. Yardi said DeMartini Fletcher has selected its Yardi Voyager 7S as its new property management and accounting platform. READ MORE>>. yardi australia property management software international

Custom 125

Yardi Wins Customer In Vancouver

socalTECH

Santa Barbara-based real estate management software developer Yardi reports a customer win in Vancouver, British Columbia, saying that it has signed up Wesgroup Properties to its web-based property management and accounting platform. The financial impact of the win was not announced. Yardi said Wesgroup Properties is using its Yardi Voyager 7S software, and was already a Yardi client. Wesgroup Properties manages more than 2.2

Custom 125

8 Initiatives To Make Your Customers Loyal Advocates

Startup Professionals Musings

If you can’t provide a memorable customer experience, your startup won’t survive very long these days. You now need more than loyalty from your customers -- they need to be your best advocates. The days of pushing new and marginal performers into customer service are gone.

MaxLinear Wins Design With German Customer

socalTECH

Carslbad-based MaxLinear reported a customer yesterday in Germany, saying that satellite receiver developer Digital Devices GmbH has selected one of its chips as part of its product line. maxlinear chip semiconductor hardware customer satellite receiver pcie According to MaxLinear, Digital Devices GmbH is using its MxL584 Full-Spectrum Capture (FSC) satellite receiver as part of a new PCIe TV card and gateway.

Custom 125

Silicon Beach Report Nov. 7: Soylent Believes Algae Ingredient Made Customers Sick

L.A. Business Journal

Soylent believes algae ingredient made customers sick, Google invested in Snapchat, and Faraday Future’s financier facing cash crunch

Report: Disney Buys MakieLab

socalTECH

MakieLab , the custom, 3D printed doll startup which had been part of Disney's second Disney Startup Accelerator program, has been acquired, reportedly by Disney itself. MakieLab had a deal with Disney to ship custom, 3D printed dolls featuring such characters as Star Darlings, Minnie Mouse, Maleficient, and others; the company's CEO, Alice Taylor, had relocated to Los Angeles as a result of the time at Disney's Burbank accelerator.

Find your “teacher-customer.”

Berkonomics

Your customers know what they want more than you do. Find one to teach you. This insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. Together we would work out solutions in the form of new functions, new controls, new reports, and new safeguards.

Custom 139

ReachLocal Expands Reporting Tools

socalTECH

Woodland Hills-based online marketing services and software developer ReachLocal , which offers up its services to local businesses, said today that it has added a number of analytics and reporting tools to its platform. According to ReachLocal, it has added new third-party campaign result measurement, and multi-location alert and reporting capabilties to its ReachEdge digital marketing product. reachlocal reporting software saas marketing local business

ServiceNow Customer Wins Award In Australia

socalTECH

Enterprise IT cloud sofwtare developer ServiceNow reports this morning that one of its customers has scored a big award in Australia. servicenow customer australia management software According to ServiceNow, Orica, a provider of. commercial explosives and blasting systems to the mining and infrastructure markets, just received the ITSM Project of the Year Award from IT Service Management Forum (itSMF) Australia, for its user of ServiceNOw''s software-as-a-service.

Custom 135

Silicon Beach Report March 28: Rubicon Sued by Publishing Customer The Guardian

L.A. Business Journal

Rubicon sued by publishing customer The Guardian, Tinder plans to launch website version, and Facebook clones Snapchat stories and then puts feature atop newsfeed, and more

TouchCommerce Wins German Customer

socalTECH

Agoura Hills-based TouchCommerce , the provider of online chat services and products aimed at e-commerce retailers, reported today that it has partnered with German travel operator FTI, to provide a chat feature to FTI''s 5vorFlug brand page. Financial impact of the deal was not disclosed. The company said that it will provide its TouchChat solution on the 5vorFlug site, which sells package tours and last minute travel to consumers in Germany. READ MORE>>.

Custom 131

Yardi Signs Customer In The UK

socalTECH

Santa Barbara-based property management software developer Yardi reported a win in the United Kingdom this morning, with boutique property and asset management company Rivenhall Real Estate Limited. The financial impact of the customer win was not announced. Yardi said Rivenhall is using ist Yardi Genesis2 cloud-based property management and accounting product. READ MORE>>. yardi property management software cloud international

Custom 125

Silicon Beach Report for July 22: Birchbox Runs Customer Service Test on Snapchat

L.A. Business Journal

Birchbox runs customer service test on Snapchat, Free Reign Entertainment launches Shattered Skies, and Easypose expands on-demand yoga instruction

Demand 116

7 Ways to Keep Your Customers Begging for More

Startup Professionals Musings

For too many small businesses, customer service is still seen as a “burden.” The report also indicates that customer problem experiences continue to increase, up four percent to 54 percent since the last study. Generate trust and respect for repeat business and customer advocacy.

Lytx Wins Commercial Trucking Insurance Customer

socalTECH

San Diego-based Lytx , which develops video-based, driver safety systems, reported a win with trucking insurance company Canal Insurance Company. Lytx said Canal will offer up its Lytx DriveCam Program to its fleet customers as a value added service.

Custom 163

Happy Customers Make Gender Bias (Nearly) Irrelevant

InfoChachkie

A 2012 Dow Jones'' report entitled Women At The Wheel encompassed 15-years of data on venture-backed startups. Thus, women entrepreneurs (just like their male counterparts) can level the playing field by solving their customers'' problems within the bounds of the resources available to them.

Custom 203

ServiceNow Wins Colorado Customer

socalTECH

San Diego-based enterprise IT software developer ServiceNow has signed up a new customer in Colorado, the firm reported today. ServiceNow said that the Colorado Springs Utilities has implemented the company''s cloud-based, software-as-a-service products for managing its IT services. Financial details of the win were not disclosed.

Custom 125

Yardi Signs North Carolina Customer

socalTECH

Santa Barbara-based Yardi , which develops real estate investment management and property management software, reported a win in North Carolina today. Yardi said that Raleigh, North Carolina-based 10 Federal is using its software, and has seen "significant" rental income growth due to using its software. Financial details of the win were not announced. READ MORE>>. yardi north carolina real estate software

Custom 125

Keep constant contact with key customers.

Berkonomics

Especially in a growing company, the CEO is drawn into daily process issues by all of his or her direct reports, often responding to questions and problems, leaving little time for strategic thought. And that behavior results in leaving little time for outreach to the most critical possible component in your chain – your key customers. Email readers, continue here.] Do customers know what they want from their suppliers for future products?

Custom 146

It’s Never Too Early To Start Selling To Customers

Startup Professionals Musings

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. Before the product is set in stone, you can test your message and continue to refine it until it connects well with investors, as well as customers.