Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends. Experience using the product is only one stage.

Customer 151

Customer Custom Entrepreneur Design 151

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Marketing 172

Marketing Customer Custom Social Media 172

socalTECH

JANUARY 30, 2018

Scientific equipment maker Agilent is funding a new scientific research center at the University of Southern California , focused on biomedical research, through a new scientific collaboration. READ MORE>>.

USC 113

USC Southern California Funding Research 113

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Acquisition 104

Acquisition Customer Custom Technical Review 104

Startup Professionals Musings

APRIL 2, 2022

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 126

Customer Custom Startup Technical Review 126

Startup Professionals Musings

FEBRUARY 25, 2022

I’m sure you have all noticed how today’s customers have changed the way they shop, but I still find, as an advisor and consultant, that many of you aren’t sure how to deal with the new mode, or are still waiting for things to get back to the old normal. Convenience is in the eye of the customer, not your company.

Demand 130

Demand Startup Customer Custom 130

socalTECH

OCTOBER 12, 2020

Santa Monica-based Invoca , which provides call tracking and analytics software, says a new study it ran shows that website experience and customer experience has become much more important in the era of COVID-19, particularly in big ticket purchases. READ MORE>>.

Santa Monica 100

Santa Monica Custom Customer Services 100

socalTECH

JANUARY 20, 2011

uSamp said the Kiplinger organization has chosen the firm to power a custom, online market research panel under the Kiplinger brand. uSamp said it has previously built custom panels for J.D. uSamp said it has previously built custom panels for J.D. Power and Associates, Buzzback Market Research, and others.

Encino 207

Encino Research Marketing Sample 207

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” These decisive moments, and how to respond, are outlined in Robert H. Build a relationship and trust quickly.

Startup 124

Startup Customer Custom Capital 124

Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Pushing yourself on customers by touting features and price doesn’t work anymore. Use analytics to see why customers are buying, as well as what.

Customer 134

Customer Custom Social Media Startup 134

SoCal Tech Calendar

MAY 2, 2019

Wednesday, May 8, 2019 -- Customer Discovery and Product Market Fit with Eric P. This talk will cover the preliminary market research work of Customer Discovery, that is to discover who would most value your proposed new product. Rose, NPDP, MBA. Precellerator.

Product 100

Product Customer Custom Marketing 100

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit. Martin Zwilling.

Research 89

Research Marketing Statistics Startup 89

Berkonomics

MAY 30, 2019

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 120

Case Study Study Customer Custom 120

Berkonomics

AUGUST 31, 2023

Well, here is one of those, and it deals with market research first and foremost. But wait for the mic drop… [Email readers, continue here…] Here’s where some intelligent market research might have saved the company and my investment. Market research matters? So, I lost lots of money for lack of market research.

Entrepreneur 156

Entrepreneur Competition Patents Research 156

socalTECH

FEBRUARY 12, 2016

Today's contribution comes from Jaspar Weir , co-founder of Santa Monica-based TaskUs : Customers know what they want. In fact, eighty-nine percent of companies expect customer experience to be the most important factor as they compete for business in 2016, according to research firm Gartner.

Santa Monica 100

Santa Monica Customer Custom Company 100

socalTECH

NOVEMBER 17, 2009

Monrovia-based Tanner Research , which provides technology research, electronic design automation (EDA) software, and other products and services, said Tuesday that it has been awarded a SBIR Phase I contract worth $100,000 from the Army Research Office. Tanner's customers include NASA, JPL, Microsoft, the U.S.

Research 133

Research Monrovia San Diego Outsource Development 133

StartUp Beat

NOVEMBER 9, 2017

Grigori Mikayelyan was a failed and an aspiring entrepreneur; furnished with a new idea – and determined to make a success of it – he became a Lyft driver to conduct customer research with his passengers. per customer and generally offer 5-15% off, which can be adjusted for different times. Restaurants pay $0.50

Entrepreneur 40

Entrepreneur Research Customer Custom 40

Startup Professionals Musings

JANUARY 19, 2018

As an advisor to new business owners, and an occasional angel investor, I see new business proposals daily, many seeking investors to fund early research and development (R&D) of a new product idea. Funding new product research and development is just too risky, with a large time delay before any return is likely.

Funding 58

Funding Research Develop Development 58

socalTECH

DECEMBER 18, 2009

Monrovia-based Tanner Research has received a $1.2M contract from the Army Armament Research, Development and Engineering Center (ARDEC), the firm said Friday afternoon, in additional funding as part of a research program. Tanner Research scored its initial contract for the technology in 2006.

Outsource Development 124

Outsource Development Monrovia Research IBM 124

Startup Professionals Musings

NOVEMBER 19, 2013

I still get business plans, looking for an investor, that say all too clearly that the primary “use of funds” will be to do research and development (R&D) on some promising new technology, like superconductivity or cancer cures. This stage is the transition to pilot-scale research on the technology. Technology development.

Funding 98

Funding Research Develop Development 98

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit. Martin Zwilling

Statistics 125

Statistics Entrepreneur Venture Capital Startup 125

Startup Professionals Musings

JULY 1, 2019

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 87

Customer Custom Startup Technical Review 87

SoCal Tech Calendar

SEPTEMBER 7, 2012

Tuesday, September 11, 2012 -- Mobility: Exceeding Your Customers? What can you do to delight your customers and inspire them to return to your app again and again? Panelists: Wendy Eichenbaum, Principal, Ucentric Design, LLC; Alex Genov, Lead User Researcher, Active.com; Hunter Jensen, Founder and CEO, Barefoot Solutions.

Mobile 124

Mobile San Diego Customer Custom 124

Startup Professionals Musings

MARCH 8, 2019

Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. They seek customers willing to decouple from accepted buying models, or are actively looking for a better total experience. Teixeira, based on his recent Harvard Business School research.

Customer 76

Customer Custom Startup Social Media 76

Startup Professionals Musings

SEPTEMBER 20, 2023

In reality, the best business process innovations usually come from regular employees on the front line of your business, just trying to do a better job and better serve customers. Current research indicates that innovation is a discipline, it can be maximized, measured, and managed through formal processes.

Startup 87

Startup Entrepreneur Technical Review Ideas 87

Startup Professionals Musings

SEPTEMBER 13, 2023

Your people on the customer front lines have the input you need on institutional changes required. Synthesize empathy with customers with new trends. Build a deep understanding of customer needs and ecosystem megatrends through interviews, focus groups, data analytics, and your own transformation team research.

Outsource Development 122

Outsource Development Outsource Case Study Summary 122

Startup Professionals Musings

JANUARY 24, 2018

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. He makes a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support.

Demand 74

Demand Custom Customer Tips 74

Startup Professionals Musings

OCTOBER 5, 2012

I still get business plans, looking for an investor, that say all too clearly that the primary “use of funds” will be to do research and development (R&D) on some promising new technology, like superconductivity or cancer cures. This stage is the transition to pilot-scale research on the technology. Technology development.

Angel 90

Angel Funding Research Venture Capital 90

socalTECH

DECEMBER 15, 2020

San Diego-based outsourced healthcare R&D marketplace Scientist.com said this morning that it will acquire HealthEcnomics.com , which operates an online community of scientists and suppliers of heatlh economics and outcomes research. Financial details of the acquisition were not announced.

San Diego 113

San Diego Acquisition Outsource Research 113

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Its automation options, like automation splits, conditional content blocks, and custom workflows, help to save startups valuable time, too.

Startup 128

Startup Tool Software Review Technical Review 128

Startup Professionals Musings

AUGUST 5, 2011

I still get business plans, looking for an investor, that say all too clearly that the first goal of the new business is to do research and development (R&D) on some promising new technology, like superconductivity or cancer research. This stage is the transition to pilot-scale research on the technology. Commercialization.

Research 93

Research Develop Development Funding 93

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

Customer 103

Customer Custom Marketing Startup 103

Startup Professionals Musings

JULY 19, 2014

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” These decisive moments, and how to respond, are outlined in Robert H. Build a relationship and trust quickly.

Entrepreneur 98

Entrepreneur Customer Custom Startup 98

Both Sides of the Table

NOVEMBER 1, 2009

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

Organization 280

Organization Startup Custom Customer 280

Startup Professionals Musings

AUGUST 30, 2015

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” These decisive moments, and how to respond, are outlined in Robert H. Build a relationship and trust quickly.

Startup 101

Startup Custom Customer Entrepreneur 101

Startup Professionals Musings

APRIL 3, 2023

A classic study based on intensive research, “ The Myths of Creativity ,” by David Burkas tries to demystify the processes and forces that drive innovation. The historical record, and empirical research, shows more evidence that new ideas are combinations of older ideas, and sharing those helps generate more innovation. Expert myth.

Ideas 132

Ideas Startup Incubator Research 132

Startup Professionals Musings

JANUARY 14, 2023

Investors like ideas based on market research from outside experts, like Gartner Research , proclaiming a billion dollar opportunity with a double digit growth rate. I see too many business plans that are really product plans for customers, touting free services and long feature lists. Word-of-mouth does not scale.

Invest 139

Invest Startup Tips Outsource 139