This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. However, such price increases generally occur after new utility has been provided to the customers. A hybrid of the SaaS model is emerging.
In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. In fact, the lessons we learned allowed us to effectively convert the majority of our 50,000 free GoToMyPC Beta users into paying customers.
The first of question is about qualifying your potential customers aka leads. I built my first software company in the early days of SaaS and there were few models to go by. One thing I observed was that many customers wanted an “on premise” version of our software and were willing to pay extra money for it.
Santa Monica-based Nimble , the developer of cloud-based, customer relationship management and contact management software, has debuted a new dashboard feature, the firm announced Tuesday. nimble contact management software saas cloud' READ MORE>>.
Santa Monica-based Nimble , the developer of customer relationship management and contact management software, said today that it has linked its app into social media management service Hootsuite. nimble hootsuite social media management contact sales software saas' READ MORE>>.
Excellent customer service isn’t just something that happens from company to consumer. Customer service starts within a company. We all know about Zappos customer culture and their willingness to stay on a call with a customer for up to 10 hours. It’s the same effect you want on your customers.
In the spirit of the “land grab” mentality of the day, we encouraged usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. A worthless / worth-little free product will make it more difficult, not easier, to generate paying customers.
When Expercity (creator of GoToMeeting, acquired by Citrix) was competing with Webex in the early days of screen sharing, Webex did something brilliant. In the early 2000’s, SaaS was a nascent concept and most companies were reticent to rent software. Users, on the other hand, immediately saw the benefits of SaaS.
Because I built two SaaS companies and sold my second one to Salesforce.com (where I then took on the role of VP Products) I am often asked to look at SaaS and/or sales-oriented deals for others. Anything requiring lead generation and/or customer acquisition I call Matt Coffin. So what are you waiting for? Go get your anchors.
However, there's this huge middle area, where people are looking for account executives, customer success reps, account managers, enterprise reps, that is a big market. So we created this marketplace concept, attracted talent, where we screen them, and only provide the best reps. I don't think anyone is specializing in that.
Although this is a core competency that must be honed over time, there is a cadre of SaaS hiring tools that the world’s leading tech companies deploy to their advantage. Enter The Resumator , a SaaS applicant recruitment and tracking solution geared to the SMB marketplace. Job Syndication And Customized Job Boards.
App is one step forward, two steps back – In 1999 I launched my first company, BuildOnline, a SaaS-based (back then we were ASP’s) content management platform for large-scale engineering and construction projects. In the same year Salesforce.com launched a SaaS CRM platform to compete with Siebel. You have a data problem.
For instance, Empire Today , the national shop-at-home carpet and flooring company, has used Invoca''s solution to power marketing partners'' call-based campaigns, increasing its marketing reach and delivering thousands of additional inbound customer calls each month. GoToMy Rebranding Campaign. However, after the Internet 1.0
It’s high time we kill the term Software As A Service (SaaS) and call it what it is – software. You’re not a SaaS company, you’re a software company. You’re not a SaaS investor, you’re a software investor. You’re not a SaaS entrepreneur, you’re a software entrepreneur. ASP To SaaS To Software.
My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. Nordstrom sales reps are trained to do this to, but of course they can’t know every customer that walks around the store. They know what you bought the last time you were shopping. Or can they?
At Citrix, GoToAssist customers would occasionally ask if they could just pay for our screen-sharing functionality because they didn''t intend to use the product''s other features, such as reporting and session recording. The effort to implement this customization was minimal and thus cost us very little. customers paid $119.40
My first company was a SaaS software company started in 1999. We could update small portions of the screen rather than an entire refresh. Over time brands will realize that marketing into a closed system isn’t good for their long-term customer relationships. Because over time users will demand open.
In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). People don’t want to speak to customer service reps. I don’t want to speak to customer service reps!! The reduction in screen size has made the economic model of Internet advertising totally inefficient.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content