Greatly exceed early customer expectations.

Berkonomics

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product.

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8 Brand Models To Attract Your Perfect Fit Customer

Startup Professionals Musings

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. These days, branding is less about products or solutions, and more about the overall customer experience and expectations.

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7 Keys To Active Listening For Real Customer Feedback

Startup Professionals Musings

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. I doubt if any of these are really listening to their customers.

Wix Announces Half Price Flash Sale

Tech.Co

Wix has announced a limited-time half price sale on its website builder plans, with a 50% off deal beginning today and ending on Wednesday. The half price sale is open to new users and anyone currently using Wix's free plan.

10 Key Principles To Drive Customer Decisions Today

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. Every aspect of your business must be about sales. No matter how certain you are that your solution perfectly matches customer needs, you will be wrong.

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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. Sales

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How Modern Companies Have Redefined Customer Support

Startup Professionals Musings

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends.

4 Customer Decisive Moments That Your Startup Can Win

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This new world is all about empowered customers.

7 Key Strategies To Ensure Long-Term Customer Growth

Startup Professionals Musings

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. Create an overt strategy to react to emerging customer trends.

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A Valid Business Model Requires Real Customer Sales

Startup Professionals Musings

Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure the rate of sales ramps up quickly enough to keep the business alive and growing. Customers don’t buy the impossible dream.

Can your employees recruit from a customer or supplier?

Berkonomics

One of your employees is approached by an employee of a customer or of a supplier, stating that “It sure would be great to work in your company.” was the short reply from the hotel owner to the CEO, shocking the CEO looking for a closer relationship and future sales.

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8 Keys To Delivering Exceptional Customer Experiences

Startup Professionals Musings

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Keep your team happy to create engaged customers.

JustEnough Targets Sales, Customer Service

socalTECH

The firm said its new Mobile Sales Force Automation SuiteApp, built on top of NetSuite, provides access to opportunity/customer data, sales forecasts, and real-time calendar and task management. Newport Beach-based JustEnough Software , a developer of inventory and demand management software for retailers, said today that it has launched a new product.

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Digital Motors Aims Online Sales Solution At Car Dealers

socalTECH

Irvine-based Digital Motors says it is offering up the ability to add online auotmotive sales in 24 hours to car dealerships, allowing any car dealership to turn their website into an online store. According to Digital Motors, it can allow customers to pre-desk their vehicle purchase from the safety of their own home, offering up tools to show vehicle inventory, calculate monthly lease or finance payments, and more. digital motors online sales auto automotive covid19 pandemic

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Cornerstone Links With Sales Training Firm

socalTECH

Santa Monica-based Cornerstone OnDemand , which provides cloud-based learning and talent management tools, has linked up with a sales training company, Sandler Training, on a new sales training subscription, the two said today. According to the companies, the link will help companies build and hone their sales skills with short, digestible e-learning content. cornerstone ondemand sales training cloud employee

Do you take those loyal, key customers for granted?

Berkonomics

And that behavior results in leaving little time for outreach to the most critical component in your chain – your key customers. Then, what is a benchmark for customer outreach? But, do your customer know that they want? Do customers know what they like when they see it?

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Trackstreet Names VP Sales

socalTECH

Santa Barbara-based TrackStreet , a provider of internet brand protection and analytics software, said today that it has named Ryan Erickson as Vice President of Sales. Erickson was most recently Vice President of Sales for Teva North America, a division of Deckers Brands, and also has served at Timberland, Rockport and Reebok. TrackStreet develops technology for monitoring brand reputation, Minimum Advertised Price (MAP) agreements, customer reviews, and similar information.

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4 Strategies To Ramp Up The Total Customer Experience

Startup Professionals Musings

Much has been written recently about the requirement to focus today on the total customer experience, as a competitive edge or even for survival. You want that customer to be delighted by the overall experience, rather than remember the many steps and the pain.

How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. Sales & Marketing Advice Startup Advice

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Postie Names Sales Head

socalTECH

Los Angeles-based Postie , the machine-learning-meets-diirect-mail startup backed by Bonfire Ventures and Crosscut Ventures, said today that it has named Zev Gollender as the company's Head of Sales. Gollender was most recently Vice President of Media Sales at Taboola, and also has served at Adiant and AOL. Postie's initial customers have been direct-to-consumer brands, ecommerce, financial services, insurance, and consumer service providers.

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How to be a dictator enforcing sales offer deadlines

Berkonomics

Everyone who manages a company or its sales force wants to write as many new deals as possible, and is usually warry about doing anything that might threaten the positive outcome of a pending sale. Deadlines are an important sales tool.

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Customer Service Can Kill Your Customer’s Experience

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Company finds customers based on interests. Technology must improve the customer experience.

TaskUs Names Chief Customer Officer

socalTECH

Los Angeles-based TaskUs , which provides outsourced customer support and other back-end support for technology companies, said today that it has named Jarrod Johnson as Chief Customer Officer. Johnson was previously SVP of Sales at TaskUs, and will be based in the company's Dallas offices. johnson jarrod technology executive officer customer chief taskus

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It Takes a Customer Sale to Prove a Business Model

Startup Professionals Musings

Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure rate of sales ramps up quickly enough to keep the business alive and growing. Customers don’t buy the impossible dream.

5 Strategies To Thrive In Customer-Driven Disruption

Startup Professionals Musings

I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Other companies keep the focus on their customers, and seem to thrive on disruption, much less survive. Customers don’t wait today.

RingDNA Adds $30M For Sales Analytics

socalTECH

Los Angeles-based RingDNA , which develops analytics software used for understanding the sales process and sales conversations, said last week that it raised $30M in a growth capital funding. RingDNA, led by founder and CEO Howard Brown, says it is using artificial intelligence for enterprise sales acceleration and voice automation, and now counts such customers as Hewlett Packard Enterprise, Amazon Web Services, Autodesk, SAP Concur, Cvent, Lyft, and Twilio.

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FaceFirst Names Sales VP

socalTECH

Westlake Village-based ,a href="[link] , which develops facial recognition technology, said Thursday that it has named Tom Melzl as its new Vice President of Worldwide Sales. Melzl joins the company from StackIQ, where he was Vice President of Sales, and also has also served at Inquira. FaceFirst says it is developing facial recognition systems targeted for use by retail clients, international airports, law enforcement, gaming and commercial customers.

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The Danger of Crocodile Sales

Both Sides of the Table

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Let’s assume you run a Customer Support software company.

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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual.

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7 Rules for Providing Exceptional Customer Service

Startup Professionals Musings

Customer service has traditionally been a support function to respond to customer initiated requests, meaning someone waits for the phone to ring or for a website support request form. Staff all customer interactions with experienced people.

Get Early Customer Sales To Validate Your Business

Startup Professionals Musings

Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure rate of sales ramps up quickly enough to keep the business alive and growing. Customers don’t buy the impossible dream.

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Learn What Customer Focus Really Means in Sales

Startup Professionals Musings

All the experts these days are talking about the increasing need for customer focus and maximizing sales. and a related article, the single biggest mistake people make is that they try to close the sale too fast. "What are the steps of your customer's buying process?"

Get a View From the Customer to Close Sales Faster

Startup Professionals Musings

All the experts these days are talking about the increasing need for customer focus and maximizing sales. Typically entrepreneurs and even professional sales people think this means more emphasis on the customer selling process, when in fact it really means spending more time understanding the customer buying process (view from the customer). and a related article, the single biggest mistake people make is that they try to close the sale too fast.

Cornerstone OnDemand Chops Sales Staff, Shuffles Sales Head

socalTECH

Santa Monica-based Cornerstone OnDemand , which develops human capital management and employee learning software, has cut its sales head count, and shuffled its sales and services organizations, the company said late Wednesday. According to Cornerstone OnDemand, it had implemented a "reduction in sales headcount", and in particular "teams with the highest customer acquisition costs" as it looks to more aggressively drive operating margins and free cash flow.

Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. However, if your customers don’t post anything at all, good or bad, perhaps your pricing is too high overall.

My story: Fail locally, one customer at a time.

Berkonomics

In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. You just had to be lucky, write reasonably good code and land in an industry with some legs, and of course, treat the customer well. And I would learn customer service.

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7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. In addition, most advanced CRM systems will help you analyze your specific customers for directional behavior.

How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team. I was a sales person at HotJobs, but after we went public I helped open up an office in Los Angeles, and lived in Los Angeles for eight years.

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Customer Validation - 33 Great Articles

SoCal CTO

I’m going to take that thought out into the field and validate it with my customers." I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying."

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How Today’s Full Customer Buying Journey Is Critical

Startup Professionals Musings

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Think about how much Starbucks customers have changed what you need to consider to sell a cup of coffee.

5 Tips For Attracting Female Customers

Tech.Co

“Focusing on emotion is key when communicating with female customers. Most importantly, humor can get customers talking about your product or service. If you’re not focused on selling to the female customers you’re going to lose,” Tuchman said. “[By

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Kofax Wins $1.1M Sale

socalTECH

Kofax said the sale included $580,000 in software license revenue, $100,000 in maintenance services, and $430,000 in professional services. kofax document processing software customer Irvine-based document processing software developer Kofax reported a $1.1M win yesterday, saying that it is offering up its products to an un-named provider of finance and insurance products. Kofax said the deal covers improving and enhancing a claims processing operation for the un-named client.

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Isaac Garcia, CEO and Founder of Sales Insider

socalTECH

For our interview this morning, we caught up with Isaac Garcia , a serial entrepreneur who previously founded and sold his last company, Central Desktop, and now is working on a new startup, Sales Insider. What is Sales Insider? Isaac Garcia: Sales Insider is a talent marketplace for hiring software sales reps. Why software sales reps? A big area people struggle with is hiring software sales people. Finally, what's next for Sales Insider?

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