Both Sides of the Table

FEBRUARY 3, 2010

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Let’s assume you run a Customer Support software company. I still do this sometimes, too.

Sales 314

Sales Startup Venture Capital Customer 314

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. The eye is just as important as the mind when it comes to customers.

Customer 93

Customer Custom Marketing Tips 93

Berkonomics

JUNE 11, 2015

In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. I was fortunate that I could write software and doubly fortunate that my despair at working for ‘the Man’ – and feeling compelled to strike out on my own – coincided with the dawn of the personal computer era.

Customer 120

Customer Custom Writing Southern California 120

Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. Helping customers discover new ways to solve common problems can quickly build you a loyal following.

Content 146

Content Newsletter Competition Writing 146

Startup Professionals Musings

APRIL 29, 2023

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price.

Startup 111

Startup Training Services Writing 111

Berkonomics

DECEMBER 31, 2020

A company like this grows in value to its customers and to prospective buyers of the business, but without any dilution of control or ownership for the founders. The effort to write a grant request is not trivial. Email readers, continue here…] Grant writing takes skill and immense amounts of time. How refreshing!

Equity 156

Equity Writing Education Research 156

TechCrunch LA

JUNE 9, 2021

Even as NFT sales dip below their most speculative highs, startups aiming to tap into their potential are still scoring big funding rounds from investors who believe there’s much more to crypto collectibles than the past few months of hype. “We think this will actually change gaming for the long haul.

Platform 308

Platform Framework Los Angeles Design 308

Startup Professionals Musings

AUGUST 3, 2020

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price.

Startup 174

Startup Training Services Writing 174

Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. There are many free generalized tools, including Google Trends , which can be used to track customer behavior in looking for things that don’t exist yet.

Customer 57

Customer Custom Technical Review Software Review 57

Berkonomics

JANUARY 13, 2022

To celebrate with your customers, who worry over continuity and look to you for assurances that the transition will not negatively affect them. Not many founders or entrepreneurs do experience the success of a favorable sale of the business they dreamed would make them rich. Write a book. Many fail multiple times.

Writing 156

Writing Entrepreneur .Net Sales 156

Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. Big thank you to Darius Vasefi , of EyeOnJewels for the write up. o Everything is for sale but it’s the price that moves the timing. Passion: Have to be able to motivate people, customers, team, yourself.

Acquisition 304

Acquisition Startup Customer Custom 304

Startup Professionals Musings

NOVEMBER 15, 2013

Here is my edited summary of their ten principles, which I like and may convince you that you don’t need a business plan at all, or at the very least will help you write a better one later: A new venture is a means, not an end. So keep your eyes open and respond to new customers, new markets, and new partnerships.

Writing 102

Writing Startup Entrepreneur Capital 102

Both Sides of the Table

SEPTEMBER 10, 2021

I’m over-paying for every check I write into the VC ecosystem and valuations are being pushed up to absurd levels and many of these valuations and companies won’t hold in the long term. We can’t wait for customers to use the product for 12–18 months and do customer interviews or look at purchase cohorts. Are we in a bubble?”

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. 40,000) to join me on Facebook.

Social Media 214

Social Media Custom Customer Media 214

Both Sides of the Table

JUNE 20, 2013

In my first enterprise software company we developed a methodology for sales that we called PUCCKA , which I wrote about previously. Having a good sales methodology can help you ensure your company runs more disciplined campaigns and focuses scarce resources on your best opportunities. It the second rule of sales, “Why Buy Me?”

Sales 336

Sales Startup Competition Custom 336

Both Sides of the Table

MARCH 31, 2012

Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. That student is Erin McCann who formerly worked in sales at Google, so she has some ground to stand on in her assertions. Specifically, 1.

Startup 319

Startup Sales Course Competition 319

Startup Professionals Musings

AUGUST 14, 2023

In the name of this cause, the company donates time, services, and at least one percent of their sales to hundreds of grassroots environmental groups around the world. Write it down, make it specific, expressive, yet succinct and jargon-free. Delight and deliver value to your customers. Without customers, there is no business.

Framework 95

Framework Custom Customer Tips 95

socalTECH

MARCH 1, 2016

Wrike said the new jobs in the location will be in sales and customer service. Write said it selected San Diego over several other cities, including Austin, Raleigh, and Phoenix, citing the city's "rich talent pool" and startup environment.

San Diego 100

San Diego Writing Software Sales 100

Startup Professionals Musings

NOVEMBER 21, 2020

In the name of this cause, the company donates time, services, and at least one percent of their sales to hundreds of grassroots environmental groups around the world. Write it down, make it specific, expressive, yet succinct and jargon-free. Delight and deliver value to your customers. Without customers, there is no business.

Tips 174

Tips Framework Custom Customer 174

Startup Professionals Musings

MAY 30, 2021

Yet there are big challenges to hyperlocal, at least for consumer-focused hyperlocal startups, according to Sean Barkulis, Founder of UPlanMe, whose initial consumer-focused business model was an early casualty, writing in Street Fight : Every site requires real curated local content to engage users. Getting these users costs money.

Startup 144

Startup Sites Content Sales 144

Both Sides of the Table

MAY 14, 2018

Whenever you write your deck and send it out I think you should actually think to yourself, “my competitors are probably going to read this one day and this will be forwarded widely” and if your response isn’t “so what!” What should not be in your deck? Competition isn’t won or lost by your marketing decks?—?it’s

Funding 239

Funding Venture Capital IP Competition 239

Startup Professionals Musings

FEBRUARY 19, 2021

An approach I suggest these days is for freelancers to contract for the actual role, probably part-time, of startup CFO, VP of Sales, or President. Another mistake many consultants make is to charge by the hour, and customers lose track and lose confidence as things change. Have "customers", not "clients."

Startup 150

Startup Slides Email Custom 150

SoCal CTO

FEBRUARY 2, 2011

There's a lot out there around Customer Development - read Steve Blank : Entrepreneurship as a Science – The Business Model/Customer Development Stack - Steve Blank , October 25, 2010 Checklists for Chaos, The Path to Success - Steve Blank , October 28, 2010 and reading about Lean, MVPs, etc. What are they really looking for?

Startup 198

Startup Custom Development Sales Writing 198

Both Sides of the Table

OCTOBER 17, 2019

But like the company Kyriba, where we recently sold our position at above $1 billion, it took time until the revenue exceeded $100 million recurring and then the industry really competed to back this amazing company since it had scale, defensible technology and long-term, committed customers. VCs have different views and strategies on this.

Venture Capital 223

Venture Capital IP Startup Google 223

TechCrunch LA

JULY 19, 2022

It also handles the back end as well by automating the posting, sale and shipment of unsold inventory while offering immediate payment to creditworthy sellers. She went on to write, “Dee and Josh are the exact right team to tackle it. The equity will go toward hiring more talent to join Ghost’s 25-person team.

Product 191

Product Funding Technical Review Equity 191

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164

Custom Customer Advertising SEM 164

Startup Professionals Musings

NOVEMBER 28, 2022

Hiring requirements must be anticipated and implemented with the same precision and tracking as manufacturing volumes, sales leads, and customer service. We all make staffing mistakes, so it’s most important to quickly fix them, before the morale of the whole team is impacted, or your business loses some key customers.

Organization 104

Organization Entrepreneur Satisfaction Screening 104

Berkonomics

MAY 8, 2014

I am chairman of a company that, as I write this, is twelve years old and has not yet taken a dollar of outside investment. The company grows in value to its customers and to prospective buyers of the business, but without any dilution of control or ownership for the founders. Grant writing takes skill and immense amounts of time.

Company 166

Company Companies Writing Education 166

Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. Market your ideas and expertise early for customer feedback. Your blog followers will be your best customers.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Both Sides of the Table

SEPTEMBER 13, 2011

So I know I’m getting myself into a bit of trouble by writing this. They will often run all of the daily reports into them covering off for finance, sales, marketing, biz dev & HR. Similarly I talk to CEOs who can’t do a sales pipeline review with me. I think usually a COO title at a startup is an ego thing.

Startup 325

Startup Technical Review Sales Report 325

Startup Professionals Musings

FEBRUARY 5, 2020

Funding is depleted before customer sales ramp up. One of the pitfalls of optimism is the expectation for early customer growth, and understating the real costs of design, development, and inventory. Don’t underestimate your own value as customers arrive, establishing a line of credit, and borrowing against inventory.

Startup 131

Startup Entrepreneur Customer Custom 131

InfoChachkie

JUNE 3, 2013

I said, ''Hey, listen were going to start writing this newsletter and it''s going to highlight our trials and tribulations, our failures and our successes. The opening paragraphs of that first newsletter are indicative of the captivating and accessible writing style, which eventually cultivated a huge audience. And of those 35 people.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Both Sides of the Table

JUNE 17, 2017

The most obvious way to explain this is with sales people. If you hire 6 senior sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business 6 months. COGS” represents the amount that each sale costs you.

Startup 227

Startup Venture Capital Sales Course 227

Startup Professionals Musings

APRIL 5, 2021

To turn your passion into profits, emphasize the market, and always think about your business relative to the customers you serve. Know your markets and execute on your market opportunity by placing a priority on your customer’s experience and perception of value. Ensure that your passion adds up. Execute with focused flexibility.

Entrepreneur 145

Entrepreneur Ideas Course .Net 145

Startup Professionals Musings

JANUARY 31, 2022

Beyond the fear, many really don’t get the value of being willing and able to communicate effectively with team members, investors, customers, and a myriad of other support people, both one-on-one and one-to-many. As your company grows, you have to host customer seminars.

Marketing 113

Marketing Entrepreneur Guide Custom 113

Both Sides of the Table

JULY 1, 2010

You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. An obvious example would be in sales. By going on sales calls you pick up directly the feedback of what customers want and also what they’re telling you about competition.

Startup 308

Startup CTO Coach Technical Review CTO Hire 308

Startup Professionals Musings

OCTOBER 16, 2020

Too many of you business owners think success only means being the next Amazon, or you stress yourself out trying to be everything to every customer. Understand and write down every expense, and budget for required costs, especially initial inventory and accounts receivable delays. Meticulously manage cash inflow and outflow.

Customer 125

Customer Custom Tool Writing 125