socalTECH

JANUARY 23, 2013

PromoJam debuted its brand new, self-service version of its social promotions tool today, PromoJam 2.0, The software allows teams within companies to schedule and create online, customized social marketing campaigns, complete with fancy graphical templates, one click deployment to social networks, and much more.

Tool 190

Tool Services Social Network Template 190

Berkonomics

JUNE 11, 2015

In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. I was fortunate that I could write software and doubly fortunate that my despair at working for ‘the Man’ – and feeling compelled to strike out on my own – coincided with the dawn of the personal computer era.

Customer 120

Customer Custom Writing Southern California 120

Startup Professionals Musings

JUNE 27, 2014

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. Capture your “secret sauce.”

Services 105

Services Startup Training Writing 105

socalTECH

DECEMBER 4, 2012

Los Angeles-based Ebyline , the online marketplace which connects publishers with freelance journalists, has rolled out a new offering today, which it says can help publishers produce their own, custom news feeds. The service, called Ebyline News Desk, allows publishers to create their own, custom feeds of original content.

Services 147

Services News Hollywood Entertainment 147

Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Every entrepreneur assumes their product or service is so great that “word-of-mouth” will carry the day for them. The eye is just as important as the mind when it comes to customers.

Content 146

Content Newsletter Competition Writing 146

Startup Professionals Musings

AUGUST 17, 2016

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. Capture your “secret sauce.”

Services 61

Services Startup Training Writing 61

Berkonomics

MARCH 25, 2021

We know that one of the ways we hold onto our customers is if there are high switching costs to move away to a competitor. Do you have an estimate of the cost for a potential customer to switch to your side? Offer incentives to existing customers to stay, and for competitor’s customers to switch. What to do?

Competition 156

Competition Custom Customer Email 156

Both Sides of the Table

SEPTEMBER 10, 2021

I’m over-paying for every check I write into the VC ecosystem and valuations are being pushed up to absurd levels and many of these valuations and companies won’t hold in the long term. We can’t wait for customers to use the product for 12–18 months and do customer interviews or look at purchase cohorts. Are we in a bubble?”

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

OCTOBER 1, 2022

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Test your innovation with at least a hundred customers.

Ideas 145

Ideas Startup Case Study Writing 145

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. Communication and writing skills are required. Spend your time and money on other platforms.

Social Media 126

Social Media Media Startup Platform 126

Berkonomics

DECEMBER 31, 2020

The company created a product that could be delivered as a service to medical clinicians anywhere in the world, enhancing their ability to understand their patents’ problems and needs in less time, using the expertise built into an AI expert system created by the best minds in many medical specialties. How refreshing!

Equity 156

Equity Writing Education Research 156

Startup Professionals Musings

JANUARY 8, 2023

Look at internal services versus external services. Customer-facing services, like call centers, should rarely be outsourced. You can’t isolate your customers from language idiosyncrasies and culture issues, per reduced customer engagement highlighted a while back by the The Globe and Mail.

Software Review 114

Software Review Technical Review Outsource Development Outsource 114

Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. Big thank you to Darius Vasefi , of EyeOnJewels for the write up. Later they became big business in Financial services lead-gen. Passion: Have to be able to motivate people, customers, team, yourself. we both love Jason).

Acquisition 304

Acquisition Startup Customer Custom 304

Berkonomics

MARCH 5, 2020

Is the product or service possible to produce at all, let alone economically enough to. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. First: Product risk. .

Outsource Development 156

Outsource Development Ideas Resource Patents 156

Startup Professionals Musings

FEBRUARY 19, 2021

Small groups of consultants have now become groups of specialists – CFO Services, Marketing Services, or Management Services. Another mistake many consultants make is to charge by the hour, and customers lose track and lose confidence as things change. Have "customers", not "clients." Charge by task or fixed-rate.

Startup 150

Startup Slides Email Custom 150

Startup Professionals Musings

AUGUST 30, 2019

What every entrepreneur needs more than anything else, after they have built an innovative new product or service, is visibility, credibility, and trust by customers, potential employees, and future business partners. It makes customers feel special, and gives you the opportunity to highlight your broad experience and credentials.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Berkonomics

JULY 20, 2017

A product at the concept stage contains feature-functionality that customers may not want or be willing to pay for, or which just might not work well enough for release to the public. Allow for the cost and extra time for tweaks to the product or service. Plan for change; sometimes at the last minute.

Customer 256

Customer Custom Writing Product 256

Startup Professionals Musings

AUGUST 14, 2023

In the name of this cause, the company donates time, services, and at least one percent of their sales to hundreds of grassroots environmental groups around the world. Write it down, make it specific, expressive, yet succinct and jargon-free. Delight and deliver value to your customers. Without customers, there is no business.

Framework 95

Framework Custom Customer Tips 95

Startup Professionals Musings

AUGUST 26, 2022

Most business advisors I know will say that writing a business plan is the first step to starting your own business, but I believe that a better first step is to do a self-analysis of your real drivers, strengths, and assumptions before committing to this lifestyle. Check your tolerance for risk, uncertainty, and change.

Social Media 105

Social Media Writing Ideas Resource 105

Startup Professionals Musings

NOVEMBER 21, 2020

In the name of this cause, the company donates time, services, and at least one percent of their sales to hundreds of grassroots environmental groups around the world. Write it down, make it specific, expressive, yet succinct and jargon-free. Delight and deliver value to your customers. Without customers, there is no business.

Tips 174

Tips Framework Custom Customer 174

Berkonomics

MARCH 14, 2019

Is the product or service possible to produce at all, let alone economically enough to compete in the marketplace? One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer.

Outsource Development 120

Outsource Development Ideas Resource Patents 120

socalTECH

MARCH 1, 2016

Wrike said the new jobs in the location will be in sales and customer service. Write said it selected San Diego over several other cities, including Austin, Raleigh, and Phoenix, citing the city's "rich talent pool" and startup environment.

San Diego 100

San Diego Writing Software Sales 100

Tech.Co

DECEMBER 29, 2023

However, its unique-for-the-industry monthly subscription model has helped it maintain healthy profits from its loyal customer base in 2023. Writesonic Writesonic is an AI writing tool designed to help writers overcome writers block and level up their skills. Organic milk formula product Bobbie. Writesonic Library screenshot.

Startup 213

Startup Generative AI Newsletter Tool 213

Startup Professionals Musings

APRIL 13, 2020

Look at internal services versus external services. Customer-facing services, like call centers, should rarely be outsourced. You can’t isolate your customers from language idiosyncrasies and culture issues, per reduced customer engagement highlighted a while back by the The Globe and Mail.

Outsource Development 122

Outsource Development Outsource Software Review Technical Review 122

Berkonomics

SEPTEMBER 11, 2014

Know the cost to move from your existing platform, and estimate the switching costs for moving from a competitor’s product or service to yours. Offer incentives to existing customers to stay, and for competitor’s customers to switch. Recognizing a longstanding customer with an appropriate gesture from the top is best of all.

Marketing 199

Marketing Email Custom Customer 199

Startup Professionals Musings

NOVEMBER 28, 2022

Hiring requirements must be anticipated and implemented with the same precision and tracking as manufacturing volumes, sales leads, and customer service. We all make staffing mistakes, so it’s most important to quickly fix them, before the morale of the whole team is impacted, or your business loses some key customers.

Organization 104

Organization Entrepreneur Satisfaction Screening 104

Both Sides of the Table

OCTOBER 3, 2013

She entered you reservation by writing in a time slot in a paper calendar and you were in. We spent a year (2012-2013) building a merchant acquisition machine and all of the systems to support bookings, calendar integrations, location services, etc. The hostess worked from 4-10pm so you had to call during these hours.

Development Team Review 324

Development Team Review Course Writing Mobile 324

Berkonomics

MAY 8, 2014

I am chairman of a company that, as I write this, is twelve years old and has not yet taken a dollar of outside investment. The company grows in value to its customers and to prospective buyers of the business, but without any dilution of control or ownership for the founders. Grant writing takes skill and immense amounts of time.

Company 166

Company Companies Writing Education 166

Both Sides of the Table

OCTOBER 17, 2019

But like the company Kyriba, where we recently sold our position at above $1 billion, it took time until the revenue exceeded $100 million recurring and then the industry really competed to back this amazing company since it had scale, defensible technology and long-term, committed customers. VCs have different views and strategies on this.

Venture Capital 223

Venture Capital IP Startup Google 223

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164

Custom Customer Advertising SEM 164

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. It also shows how such a website can scale by adding new cities. Building content is costly and time-consuming.

Startup 144

Startup Sites Content Sales 144

Berkonomics

NOVEMBER 9, 2017

Simply, it’s offering a specific product or service to a specific group of people. Think about your product or service. Keep your customer in mind. Here’s a quick nod to the folks at Colour Graphics for urging me to write this insight. What Is niche marketing? Why Is niche marketing important? This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. Communication and writing skills are required. Spend your time and money on other platforms.

Social Media 79

Social Media Media Invest Tool 79

Berkonomics

MARCH 15, 2012

Is the product or service possible to produce at all, let alone economically enough to compete in the marketplace? One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer.

Outsource Development 200

Outsource Development Ideas Resource Patents 200

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have.

Customer 85

Customer Custom Marketing SEO 85

socalTECH

JANUARY 18, 2011

What that did, is it helped us to expand the service to help publishers do the following: identify what content to write, how to distribute that content to various mediums, and how to monetize that content. Right now, news organizations write off the news cycle. In the process of doing that, we discovered some things.

Marketing 232

Marketing Funding Content Writing 232

Both Sides of the Table

NOVEMBER 25, 2014

This blog started from a series of conversations I found myself having over and over again with founders and eventually decided I should just start writing them.It The desire to be better than anybody else in one’s field. Last week’s obsession was about obsession itself. I don’t know Mark Zuckerberg. I look for many things.

Competition 394

Competition Startup Writing Marketing 394