SoCal CTO

JANUARY 5, 2011

- SoCal CTO , January 13, 2010 5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 9 Reasons Why Many Smart People Go Nowhere - Life Beyond Code , March 29, 2010 No Accounting For Startups - Steve Blank , February 22, 2010 Startup Advice In Exactly Three Words - #StartupTriplets - OnStartups , January (..)

Startup 380

Startup Venture Capital Blogging CTO Coach 380

Both Sides of the Table

OCTOBER 22, 2010

I had called on Chamillionaire from the audience and asked him to provide some views on how artists view social media, why they use it and where it’s heading. He studied the errors that other people had made and tried to improve on them. On JFDI (play on Just Do It) - Chamillionaire talked a lot about social media.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 385

Technical Review SEM SEO Marketing 385

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Start social networking with peers.

Social Media 88

Social Media Media Marketing Social Network 88

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. They’re tasked with doing … marketing. You get a lot of traffic – not always results.

Startup 323

Startup Press Development Team Review SEM 323

SoCal Tech Calendar

NOVEMBER 28, 2009

Learn how to analyze customer feedback to positively impact your CRM marketing. This event will showcase a panelist discussion on monitoring tools and how to positively leverage the voice of the customer in marketing efforts. Friday, December 4, 2009 -- The Marketing SIG Presents. Let Them Complainand#8232;!

Customer 100

Customer Custom Case Study Social Media 100

Both Sides of the Table

DECEMBER 17, 2013

Clearly in an enterprise customer this is unlikely. “We don’t have budget for that this year” “I don’t believe in social media advertising.” Calling high means reaching the highest level appropriate person in an organization that you can reach to hear your pitch. It’s too strategic.

Sales 375

Sales Technical Review Organization Case Study 375

Startup Professionals Musings

MAY 12, 2021

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. Talk to real live customers in addition to marketers. Avoid the use of jargon, big claims, and special promotions.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

AUGUST 8, 2020

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Market research can thus be based on real customers and a previously tested market. Martin Zwilling.

Startup 157

Startup Social Media Study Research 157

Startup Professionals Musings

JANUARY 3, 2011

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away.

Customer 92

Customer Custom Startup Networking 92

InfoChachkie

NOVEMBER 3, 2014

In order to drill down on how entrepreneurs can leverage social commerce sites without alienating their potential customers, I spoke with industry expert Albert Wilson, who heads up Affiliate and Marketplaces for Deckers Outdoor Corporation. John Greathouse : Albert, thanks for taking the time to chat.

Entrepreneur 211

Entrepreneur Commerce Sites Social Network 211

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value. Perception is better than reality.

Social Media 134

Social Media Case Study Customer Custom 134

Startup Professionals Musings

JULY 24, 2020

According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change.

Customer 136

Customer Custom Social Media Startup 136

Startup Professionals Musings

SEPTEMBER 19, 2021

One of the reasons it’s so tough is that the rules are constantly changing on what it takes to win over customers, as customer attitudes and cultures change, and competitors continually strive to “raise the bar” on product and support. Existing customers can’t envision a new concept, or new behaviors.

Company 152

Company Companies Startup Customer 152

Startup Professionals Musings

NOVEMBER 2, 2020

In this age of interactive social media, your culture image quickly spreads to customers, and determines their loyalty. Zak is the director of the Center for Neuroeconomics Studies at Claremont Graduate University, and he has studied the connection between trust and performance all over the world.

Claremont 172

Claremont Mentor Study Startup 172

Startup Professionals Musings

JULY 9, 2022

Nevertheless, there is nothing wrong with studying and learning from the wisdom and experience of others. This is a software distribution and pricing model in which new applications are hosted by a service provider and made available to customers over a network, rather than requiring customer hardware. Social Media.

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

JUNE 6, 2020

Either they are never really ready to commit, study an opportunity until it has passed, or fail with tools and techniques from a bygone business era. The Internet is the problem, by facilitating constant change, and it’s the solution, by providing an absolutely current view of customers, trends, and best practices.

Social Media 127

Social Media Startup Education Entrepreneur 127

socalTECH

JUNE 25, 2012

How do you sort through all that social media activity you are driving, and figure out who really cares about what you're posting? Mark Sylvester sat down with us to talk about the new project, and how it's applying what they've learned building their visual analysis tools to the world of Facebook and social media.

Social Media 203

Social Media Startup Tool LAMP 203

Startup Professionals Musings

SEPTEMBER 17, 2021

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. You and the customer have to be on the same side.

Sales 139

Sales Training Startup Customer 139

Startup Professionals Musings

MARCH 6, 2023

Either they are never really ready to commit, study an opportunity until it has passed, or fail with tools and techniques from a bygone business era. The Internet is the problem, by facilitating constant change, and it’s the solution, by providing an absolutely current view of customers, trends, and best practices.

Social Media 120

Social Media Startup Entrepreneur Education 120

Startup Professionals Musings

MAY 31, 2012

Then there is the Internet, delivered through every media, including your smart phone, where the volume of data spewing out is like a new Library of Congress every 15 minutes. Build a media kit, publicize endorsements from friends and beta customers, get dialogs going on Twitter, and optimize your website landing pages.

Startup 104

Startup Social Media Platform Blogging 104

InfoChachkie

JUNE 30, 2014

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Even so, it had acquired hundreds of customers and a meaningful amount of recurring revenue due to its product''s merits, not a clever marketing campaign. Brand Building The Old Fashion Way. There is still no signage.

Marketing 193

Marketing Software Review Social Media Product 193

Startup Professionals Musings

AUGUST 25, 2021

Most importantly, you have to deal with customers, and understand their wants and needs. It also requires effective communication, and being a role model for the team, investors, and customers. If you like to study things over and over again, or are prone to second-guessing your decisions, the entrepreneur lifestyle may not be for you.

Entrepreneur 158

Entrepreneur Satisfaction Ideas Social Media 158

Startup Professionals Musings

MARCH 25, 2016

That’s the right place to start, but real growth and scale requires attracting customers who are not like you. For example, Starbucks found initial success with professionals aged 25 to 40 in urban areas and with moderately high income but later looked to a new market of millennials who wanted a place to sit and chat, study or work.

Customer 55

Customer Custom Marketing Social Media 55

Startup Professionals Musings

MAY 24, 2014

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on both the customer trends and the employee trends.

Entrepreneur 104

Entrepreneur Startup Social Media Yammer 104

Startup Professionals Musings

APRIL 16, 2022

by Donna Cutting, who is a globally-recognized guru on employee culture and optimizing customer service. In my experience, a healthy team is a prerequisite for a thriving business, innovation to meet market needs, and high customer loyalty. The recent pandemic and remote team members have made the focus on social even more critical.

Technical Review 141

Technical Review Mentor Social Media Customer 141

Startup Professionals Musings

APRIL 9, 2023

In fact, recent studies and surveys continue to show that team member engagement is at an all-time low approaching 30 percent, both within teams and across the field of larger organizations. Building this culture requires that everyone is recognized for their contribution, see setbacks as learning opportunities, and celebrate wins together.

Coach 117

Coach Mentor Study Activity 117

socalTECH

DECEMBER 1, 2009

The Dollars and Sense of Apps as Commerce Build vs. Buy: The Biggest Question Customer Conversations: Are Apps A Shout Out or a Deep Discussion Survival of the Fittest: Darwin's Law of Apps and packed with case studies!

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Startup Professionals Musings

JULY 18, 2015

It is not limited to the realm of the top executive or board of directors, who could bring in consultants for studies and analysis. Treat a startup as a customer, not a client. A client relationship suggests that the consultant is in charge, whereas the customer designation recognizes the more modern model of the customer in control.

Services 100

Services Startup Software Review Social Media 100

Startup Professionals Musings

MARCH 19, 2022

Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Provide relevant case studies illustrating your results.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

OCTOBER 29, 2021

Even before the recent pandemic, when more people began working remotely , I noticed the dynamics changing in many workplaces, both between employee interaction with peers, and interactions with customers. Customers will be impacted and less likely to have a memorable experience. Measure results in terms of customer satisfaction.

Satisfaction 108

Satisfaction Outsource Study Platform 108

Startup Professionals Musings

JULY 8, 2013

Then there is the Internet, delivered through every media, including your smart phone, where the volume of data spewing out is like a new Library of Congress every 15 minutes. According to the most recent study by the Ewing Marion Kauffman Foundation, there were approximately 514,000 new businesses created per month in the US in 2012.

Platform 105

Platform Entrepreneur Startup Social Media 105

Startup Professionals Musings

JULY 17, 2021

For survival, entrepreneurs need to be all about accomplishing results that matter for themselves, their team, and their customers. In an eye-opening Franklin Covey study, respondents indicated that 40 percent of their time was being spent on things that were not important to them or their companies. That’s productivity.

Framework 153

Framework Product Entrepreneur Social Media 153

Startup Professionals Musings

MARCH 28, 2015

Nevertheless, there is nothing wrong with studying and learning from the wisdom and experience of others. This is a software distribution and pricing model in which new applications are hosted by a service provider and made available to customers over a network, rather than requiring customer hardware. Social Media.

Startup 107

Startup Cloud Computing Social Media Entrepreneur 107

Startup Professionals Musings

APRIL 17, 2021

An entrepreneur has to engage with team members, partners, investors, vendors, and customers. I will talk here primarily about building the internal team of a startup, but the same principles apply outside to your “extended team” and customers. Success in a startup is not possible as a “one-man show.” Engage operational leaders first.

Entrepreneur 138

Entrepreneur Social Media Satisfaction Startup 138

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

MAY 27, 2015

Either they are never really ready to start, study an opportunity until it has passed, or fail with tools and techniques from a bygone business era. The Internet is the problem, by facilitating constant change, and it’s the solution, by providing an absolutely current view of customers, trends, and best practices.

Entrepreneur 102

Entrepreneur Social Media Startup Education 102