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73.6% of all Statistics are Made Up

Both Sides of the Table

Often when they do I throw out my favorite statistic: 73.6% of all statistics are made up. One of our core tasks was “market analysis,&# which consistent of: market sizing, market forecasts, competitive analysis and then instructing customers on which direction to take. People throw them around at cocktail parties.

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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Display advertising. Email marketing. Yet it is more alive than ever before.

Customer 146
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Can you create a great customer case study?

Berkonomics

Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story. Using new tools in a social age.

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Esri Wins UAE

socalTECH

Redland-based geographical information systems (GIS) software maker Esri announced this morning that it has entered into a memorandum of understanding (MOU), with the national statistics agency for the United Arab Emirates. According to Esri, the MOU came with the UAE's Federal Competitiveness and Statistics Authority (FCSA).

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6 Ways To Get Credible Data To Support A New Venture

Startup Professionals Musings

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. Conduct your own customized market research. Modern libraries are still worth a visit. Explore municipal development resources.

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5 Tips For Attracting Female Customers

Tech.Co

“Focusing on emotion is key when communicating with female customers. Maxeme Tuchman, CEO and cofounder of Caribu.co , an app that allows you to video call and have story time with your children together from anywhere in the world, targeted her company’s efforts on gaining referrals from women customers.

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6 Keys To Sizing Your Market For A New Business Plan

Startup Professionals Musings

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. Conduct your own customized market research. Modern libraries are still worth a visit. Explore municipal development resources.

Marketing 157