Berkonomics

JUNE 30, 2012

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 212

Case Study Study Social Network Advertising 212

Berkonomics

AUGUST 21, 2014

It reminds us that our customers, especially early adapters, must want to continue to use our products to the extent that they “would be very disappointed” if unable to do so in the future. It means you can use this respondent as a resource for case studies and marketing quotes in the future. What a great test. Positioning'

Customer 228

Customer Custom Case Study Email 228

InfoChachkie

DECEMBER 9, 2013

During the period studied, only "1.3% In a similar vein, a 2012 study by the Kauffman Foundation noted that women account for only 10% of all the founders of high-tech startups. The post Happy Customers Make Gender Bias (Nearly) Irrelevant appeared first on John Greathouse.' of privately held companies had a female founder, 6.5%

Customer 185

Customer Custom Study Metrics 185

Both Sides of the Table

OCTOBER 10, 2011

Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. We need video reel to show customers that you care. ” customer segment.

Netflix 287

Netflix Customer Custom Pricing 287

Both Sides of the Table

JULY 26, 2010

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. These are the people who want to see ROI studies (business), read NY Times reviews by David Pogue or WSJ reviews by Walt Mossberg (consumer). It looks cool, but I can wait.

Marketing 294

Marketing Customer Custom Technical Review 294

Xconomy

JULY 6, 2016

The Obama administration’s push to sign up one million Americans for a long-term health study will start in New York, Pittsburgh, Chicago, and Tucson, AZ, top health officials said today. The VA is running its own long-term study with nearly half a million participants so far.).

Study 59

Study PMI San Diego Sample 59

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Case Study 89

Case Study Customer Custom Study 89

Startup Professionals Musings

APRIL 23, 2017

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Customer support chasm. Product development chasm.

Customer 76

Customer Custom Entrepreneur Technical Review 76

Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. There are many free generalized tools, including Google Trends , which can be used to track customer behavior in looking for things that don’t exist yet.

Customer 57

Customer Custom Technical Review Software Review 57

Startup Professionals Musings

JUNE 17, 2016

For too many small businesses, customer service is still seen as a “burden.” Entrepreneurs don’t realize that this burden is actually costing them over $200 billion in repeat sales, according to a recent study by the W. These days, relationships and online reviews are key drivers for over 80 percent of new customers.

Customer 56

Customer Custom Startup Satisfaction 56

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Case Study 174

Case Study Startup Customer Custom 174

Startup Professionals Musings

JUNE 25, 2023

A common initiative I hear from business owners today is their effort to improve the customer experience. To achieve real growth, business leaders need to improve both employee as well as customer experiences. Flexible – listen to allow flex hours and customization. Proactive – timely communication to build trust.

Customer 113

Customer Custom Training Tool 113

Startup Professionals Musings

MAY 12, 2021

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. Talk to real live customers in addition to marketers. Avoid the use of jargon, big claims, and special promotions.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

MAY 26, 2023

Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

Product 141

Product Services Technical Review Artificial Inteligence 141

SoCal Tech Calendar

SEPTEMBER 20, 2008

Friday, September 26, 2008 -- "Lean-Agile: Case Studies from Amazon.com and Profitline" SDSIC. More companies are adopting revolutionary new processes known collectively as Lean (reduce waste, improve quality, and time-to-market) and Agile (Scrum, XP) methodologies to develop and deliver the software their customers want, when they want it.

Case Study 100

Case Study Study Organization Software 100

Berkonomics

NOVEMBER 30, 2023

Here’s a case study for yourself: Recently I was asked to review an offer letter for a senior director of business development. Upon reflection, he stated that revenues could double the following year, and that the company’s reputation among larger customers would be so greatly enhanced that the company could become the leader in its niche.

Case Study 156

Case Study Study Email Tool 156

SoCal Tech Calendar

MARCH 6, 2009

Thursday, March 12, 2009 -- 5 Keys to a Customer Centric Organization. Most every company claims or believes they are customer centric, but are they really? In a recent study of 665 companies worldwide, Gartner found that less than 5 percent of businesses have successfully implemented "customer centric" approaches.

Organization 100

Organization Customer Custom Technology Council 100

TechCrunch LA

NOVEMBER 8, 2022

Movio’s user base is currently in the lower hundreds of thousands, with paying customers nearing 1,000. Co-founder and CEO Josh Xu met his co-founder and CFO Liang Wang, a veteran of ByteDance and the music social network Smule, when the two were studying at Carnegie Mellon University. .”

Generative AI 182

Generative AI Marketing Artificial Inteligence Template 182

Startup Professionals Musings

JANUARY 30, 2022

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Customer support chasm. Product development chasm.

Startup 150

Startup Technical Review Customer Custom 150

SoCal Tech Calendar

NOVEMBER 28, 2009

Learn how to analyze customer feedback to positively impact your CRM marketing. This event will showcase a panelist discussion on monitoring tools and how to positively leverage the voice of the customer in marketing efforts. Friday, December 4, 2009 -- The Marketing SIG Presents. Let Them Complainand#8232;!

Customer 100

Customer Custom Case Study Social Media 100

socalTECH

DECEMBER 5, 2018

FactoryFour , a startup which developing software to enable custom production of industrial goods, has raised $5M in a Series A funding, and set up shop in Culver City. FactoryFour was foudned by 22-year old Param Shah, who grew up in Irvine, but most recently was a student at Johns Hopkins University in Baltimore, studying Computer Science.

Culver City 113

Culver City Startup Study Los Angeles 113

Startup Professionals Musings

APRIL 30, 2023

According to a classic Harvard Research study, first inventors spend at least a third more on their initial technology than later innovators. Market research can thus be based on real customers and a previously tested market. Studying and learning from the mistakes of others is the best way to reduce your own risks.

Social Media 92

Social Media Study Research Metrics 92

SoCal CTO

NOVEMBER 17, 2009

A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. Our new customer acquisition has grown and our costs have plummeted. Great posts.

Acquisition 170

Acquisition Customer Custom Ideas 170

socalTECH

JANUARY 12, 2009

According to Illumina, researchers at the school will use its Genome Analyzer to study resistance to HIV infection about individuals, who have been exposed but remain uninfected. The Duke Unviversity study is being funded by a $3M grant from the Bill and Melinda Gates Foundation. Financial impact of the win was not disclosed.

Customer 100

Customer Custom Study San Diego 100

Startup Professionals Musings

OCTOBER 29, 2021

Even before the recent pandemic, when more people began working remotely , I noticed the dynamics changing in many workplaces, both between employee interaction with peers, and interactions with customers. Customers will be impacted and less likely to have a memorable experience. Measure results in terms of customer satisfaction.

Satisfaction 108

Satisfaction Outsource Study Platform 108

Startup Professionals Musings

JANUARY 3, 2011

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away.

Customer 91

Customer Custom Startup Networking 91

socalTECH

NOVEMBER 17, 2016

Los Angeles-based e-commerce service provider Onestop Internet --which is backed by Bessemer Ventures and Fung Capital USA--said it has run a new consumer survey, which shows that Amazon is a "serious threat" to its customers, apparel brands. The company said it tapped Survata for the study, which interviewed 501 online respondents.

Commerce 100

Commerce Study Los Angeles Design 100

Startup Professionals Musings

SEPTEMBER 19, 2021

One of the reasons it’s so tough is that the rules are constantly changing on what it takes to win over customers, as customer attitudes and cultures change, and competitors continually strive to “raise the bar” on product and support. Existing customers can’t envision a new concept, or new behaviors.

Company 152

Company Companies Startup Customer 152

Startup Professionals Musings

JULY 24, 2020

According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change. Appeal to all your customer senses all of the time.

Customer 136

Customer Custom Social Media Startup 136

Startup Professionals Musings

MARCH 25, 2016

That’s the right place to start, but real growth and scale requires attracting customers who are not like you. For example, Starbucks found initial success with professionals aged 25 to 40 in urban areas and with moderately high income but later looked to a new market of millennials who wanted a place to sit and chat, study or work.

Customer 55

Customer Custom Marketing Social Media 55

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value. Perception is better than reality.

Social Media 134

Social Media Case Study Customer Custom 134

Startup Professionals Musings

OCTOBER 1, 2022

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Test your innovation with at least a hundred customers.

Ideas 145

Ideas Startup Case Study Writing 145

Startup Professionals Musings

SEPTEMBER 15, 2021

Even without B-Corp status, entrepreneurs are speaking out more on the positives to support business models that benefit not just shareholders, but customers, workforce, the environment, and the greater community. Social responsibility opens the door to a broader customer base. Doing business is a human process.

Startup 149

Startup Organization Customer Custom 149

Startup Professionals Musings

MARCH 9, 2022

True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. I fully support and appreciate his case studies and conclusions on specific required personal initiatives, and how these can change people, organizations, and even entire industries.

Case Study 139

Case Study Customer Custom Metrics 139

Startup Professionals Musings

MARCH 6, 2023

Either they are never really ready to commit, study an opportunity until it has passed, or fail with tools and techniques from a bygone business era. The Internet is the problem, by facilitating constant change, and it’s the solution, by providing an absolutely current view of customers, trends, and best practices.

Social Media 120

Social Media Startup Entrepreneur Education 120

Startup Professionals Musings

AUGUST 8, 2020

According to a classic Harvard Research study, first inventors spend at least a third more on their initial technology than later innovators. Market research can thus be based on real customers and a previously tested market. Studying and learning from the mistakes of others is the best way to reduce your own risks.

Startup 157

Startup Social Media Study Research 157

TechCrunch LA

JULY 3, 2018

Postie uses a combination of online data collection and an on-demand print and mail technology to give its customers turnaround times on print orders in as little as 24 hours and what the company boasts is the equivalent of online ad-targeting.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232