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Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 146
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7 Keys To A Compelling Investor Executive Summary

Startup Professionals Musings

Few investors these days have the time or patience to read a full business plan, so a better way to catch their eye is with a tightly written and well formatted two-page executive summary. I see too many executive summaries that are simply heavy-duty customer pitches, or lightweight visions of the future.

Summary 101
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5 Ways To Focus Your Strategy On Delighting Customers

Startup Professionals Musings

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

Customer 133
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4 Customer Decisive Moments That Your Startup Can Win

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 124
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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Customer 146
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Generative AI – The End of Empty Textboxes

TechEmpower

During signup, the professional is prompted to enter their profile into a form, with an upload box for a resume, fields for awards, skills and certifications, and then a textbox - 500 characters max - for their professional summary. So instead, we fill it with a completely custom blurb, written just for him: Hello!

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Give Investors an Executive Summary That Rocks

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

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