Startup Professionals Musings

MAY 30, 2015

You have to build a web presence with marketing content to get visibility above the almost 300 million other new websites created last year, and attract the customers you need. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. Marty Zwilling.

Blogging 105

Blogging eBook Content Web 105

Startup Professionals Musings

JULY 11, 2018

Unfortunately, innovation means change, and most business professionals and existing customers, by default, hate change. This takes leadership from the top, and an ongoing focus on market change, customer feedback, and internal measurement and rewards. Let customer value be the driver, rather than cost savings.

Satisfaction 53

Satisfaction Startup Competition Customer 53

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. Start creating content today.

Content 114

Content Marketing Startup eBook 114

Startup Professionals Musings

MARCH 16, 2014

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. This step requires thought because you need to identify what can set you apart from your competitors and how to retain customers. Generate leads for your product.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

SEPTEMBER 15, 2018

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. Conduct your own customized market research. Peruse company reports from your business domain.

Research 87

Research Marketing Statistics Report 87

Startup Professionals Musings

JANUARY 17, 2013

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. This step requires thought because you need to identify what can set you apart from your competitors and how to retain customers. Generate leads for your product.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

AUGUST 20, 2013

No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction. They will exit quickly.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

InfoChachkie

JULY 25, 2012

If that's not enough, advertisers who get inbound calls from customers see much higher conversion rates and also much higher average order values from calls than they do from clicks. View our free mobile white paper or read this case study to get some ideas on how to make the jump to mobile monetization.

Netflix 191

Netflix Blogging Mobile Advertising 191

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. Start creating content today.

Examples 93

Examples Content Marketing Entrepreneur 93

Startup Professionals Musings

JULY 22, 2012

No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction. They will exit quickly.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites SEO 96

Xconomy

NOVEMBER 2, 2016

For Breg, adding Redox as a partner likely means that Breg can focus more on its own customers and software, rather than connecting to records systems. We are delighted to include their services as part of our orthopedic practice management solutions we provide to our customers.”.

Startup 40

Startup Paramount Organization Software 40

Startup Professionals Musings

AUGUST 15, 2011

You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. Start creating content today.

Content 102

Content Tips Marketing Blogging 102

Startup Professionals Musings

DECEMBER 7, 2010

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. This step requires thought because you need to identify what can set you apart from your competitors and how to retain customers. Generate leads for your product.

Marketing 94

Marketing Startup Social Media SEM 94

Startup Professionals Musings

AUGUST 22, 2014

Competitor''s annual reports, white papers, press releases and presentations are great sources of data and trends that you can use to support your own efforts. Conduct your own customized market research. Peruse company reports from your business domain.

Marketing 97

Marketing Entrepreneur Statistics Research 97

Startup Professionals Musings

DECEMBER 5, 2010

No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue. Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction. They will exit quickly.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Startup Professionals Musings

AUGUST 28, 2016

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. Conduct your own customized market research. Peruse company reports from your business domain.

Marketing 59

Marketing Startup Statistics Research 59

Both Sides of the Table

JULY 13, 2012

But only from customers. That’s because you are not their customer. The customer are advertising agencies and brands themselves. Unless you become a paying customer you’re just a cost center to them. I’d be driving them to merchants who want to reach their potential customers through me.

Mobile 311

Mobile Technical Review Google Screening 311

socalTECH

MAY 17, 2018

The insurance industry is an old industry, with a lot of contradictions--it's one where the more claims insurers pay to help customers, the less money the insurers make--and it's also one that hasn't been disrupted much yet by technology. However, overall we'll be customizing that out. It will become much more customizable.

Technology 165

Technology Startup West Los Angeles Platform 165

Startup Professionals Musings

JUNE 15, 2016

Remember that what’s engaging and relevant depends on your target customer needs, not solution features. Encourage ongoing social media customer conversations. The key to customer interaction is listening first, then asking questions about what customers need and like, not telling them what you have.

Marketing 58

Marketing Startup Social Media Newsletter 58

TechCrunch LA

MARCH 17, 2019

VW also has a partnership with AV startup Aurora to integrate self-driving systems in custom-designed electric shuttles for VW’s new Moia brand. I hired a pedicab during my stay and the driver confirmed my observations: they’re waiting much longer for customers now. Sometimes that disruption can hit the new new thing too.

San Fernando 217

San Fernando Los Angeles Commerce News 217

Both Sides of the Table

MARCH 10, 2015

If you create content marketing programs and drive traffic to websites where you can measure how long somebody spends reading your materials or downloading your white papers you’ve at least confirmed some level of interest. That’s why many great sales starts with generating inbound marketing leads. Raising money is selling.

Sales 150

Sales Startup Venture Capital Funding 150

SoCal Delicious

JANUARY 20, 2010

On CBS MoneyWatch: Why Debit Cards Are Dangerous BNET Business Network: BNET TechRepublic ZDNet ZDNet Members login Newsletters Site Assistance RSS Feeds Home News & Blogs Videos White Papers Downloads Reviews Popular Enterprise Web 2.0 Dion Hinchcliffe Get Enterprise Web 2.0 NEW* peter_erskine@. |

Web 29

Web Technical Review Web 2.0 Social Media 29