The #1 Question to Ask Before Starting Any Case Study

InfoChachkie

A customer story can't just be interesting or results-oriented. Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers.

Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Now that we know how to create customers, how do people find us in the first place?

Trending Sources

Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. Big thank you to Darius Vasefi , of EyeOnJewels for the write up. Passion: Have to be able to motivate people, customers, team, yourself.

Using Social Media To Deal With Customer Trolls

InfoChachkie

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup?

Moving Analytics | Sitting Kills, Moving Heals

Tech Zulu Event

So you write your hypothesis on what’s called a business canvas model and then you go talk to your potential customer. We had to talk to at least 100 customers throughout. I would say, put your customers first.

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Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. However, if your customers don’t post anything at all, good or bad, perhaps your pricing is too high overall.

Entrepreneurs Should Create A Degree – Not Buy One Off The Rack

InfoChachkie

Custom Wharton Degree. As I turned away, somewhat shocked with the ease with which I had customized my curriculum, he stopped me and asked, “I can understand why you want to take Squash, but can I ask why you are enrolling in Farsi?”. Writing / English / Public Speaking.

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Why GoToMeeting’s SaaS Playbook Wouldn’t Work Today

InfoChachkie

I knew that every dollar I spent to acquire a customer resulted in a 4x return. I paid them a flat fee for every trial customer they drove my way. I was writing them multi-seven figure checks each month, because they were generating tens of thousands of customers.

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Can You Build Your Business on Somebody Else’s Platform?

Both Sides of the Table

We plan to work with Twitter to migrate these companies to work directly with Gnip (Twitter’s in-house data supplier) and for those that want value-added processing on top we plan to ingest Gnip data for our customers who request this.

Should Startups Announce Their Funding?

Both Sides of the Table

I will add to this as I write more in the coming weeks on the topic. The funding rounds will also build customer confidence and they’ll help journalists feel air cover in writing your more important pieces when you brag about customers, traction, revenue or whatever.

What The Heck Does “Traction” Really Mean To A VC?

InfoChachkie

Five broad sources of independent, third-party validation are: Customers, Partners, Distributors, Industry Experts and other Stakeholders. However, not all ventures are mature enough to generate paying customers.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs.

SEM 2

Blogging for the Hell of It, Not Blogging to Stay Relevant

Both Sides of the Table

There were days where I could write about what I was thinking about Apple or Twitter or Facebook. Or I could just write about life. can only point to three examples in the last 10 years of writing where I know that what I specifically said made somebody resent me. If I write about big companies and what I think about their strategy, tactics or ethics – I will have feedback from somebody in that org within 12 hours. I used to love blogging.

The Silent Benefits of PR

Both Sides of the Table

Enterprise Sales – The very first thing a potential customer does when you email or call to set up a meeting is Google you. So does the enemy who is fighting for the customer to choose another vendor. Customer Acquisition - I left customer acquisition for last intentionally.

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Here Are the Details About Upfront Ventures’ Newest EIR – @Chamillionaire

Both Sides of the Table

And after one meeting they started asking for his advice about marketing, customer engagement, product design, monetization – whatever. Chamillionaire has a way more refined sense of what customer behavior is like than most ivy league graduates with nice Powerpoint slides that I meet.

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Honesty Is An Entrepreneur’s Secret Weapon

InfoChachkie

Employees, investors, customers and suppliers seek entrepreneurs they trust. Sales to existing customers traditionally account for the majority of a startup’s revenue, ranging from forty to sixty percent of annual sales, according to the authors of Guerrilla Selling.

Document Your MVP for a Developer

SoCal CTO

You likely are writing your first one of these. This should be an iterative process with advisors and customers providing feedback on the product. Customer Development Notes I'm assuming founders are having customer development conversations.

Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

Their deep understanding of their customers, an uncompromising drive to create a quality product and the courage to ignore the music industry's formulaic approach to producing hits resulted in the creation one of the top selling non-compilation albums of all time.

RSS 77

Talk Like An 8th Grader When Pitching Investors

InfoChachkie

You must also place yourself in the shoes of other uniformed and indifferent stakeholders, including: customers, partners and suppliers. In describing effective writing, the best-selling author Stephen King notes that, “Any word you have to hunt for in a thesaurus is the wrong word.”

How Entrepreneurs Use Technology to Improve Business Efficiency

Tech Zulu Event

More use of the Internet translates into better access to customer data, more opportunities for communication with customers, and the potential for automating many aspects of the business. Collect & Use Customer Data. Entrepreneurship is undergoing many technological changes.

An Enchanting Conversation With Guy Kawasaki

InfoChachkie

Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. Guy, how would your 2004 book, Art Of The Start , differ, if you were writing it today? If I were writing the book today, there would be a whole chapter or two…about how to use Facebook and Twitter.

Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. I’ll bet your customers, business partners or suppliers would love similar.

How Investors Think About Valuation of Pre-Revenue Startups

SoCal CTO

There's a lot out there around Customer Development - read Steve Blank : Entrepreneurship as a Science – The Business Model/Customer Development Stack - Steve Blank , October 25, 2010 Checklists for Chaos, The Path to Success - Steve Blank , October 28, 2010 and reading about Lean, MVPs, etc. I should try to come back and write about this more, but the point of this post is that it's important not to only think about this aspect.

Catching Up With Joanne Bradford, Demand Media

socalTECH

But, they could not write, and did not know what to write from the travel perspective. Every one of those writers has a byline and a bio, and are paid twice a week at a pretty decent rate for that writing or assignment.

Demand 105

Why I Look for Obsessive and Competitive Founders

Both Sides of the Table

This blog started from a series of conversations I found myself having over and over again with founders and eventually decided I should just start writing them.It Obsession. The drive to succeed at all costs.

Identifying Pain in the First Step in a Sales Process – Here’s How

Both Sides of the Table

The point of PUCCKA was to develop a common methodology to make sure our whole team approaches sales with the same mindset and to give us a language to talk with each other about our prospects, as in, “have you identified your customers pain point yet?”. This article initially appeared on Inc.

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Why Lawsuits Are On the Rise at Startups and What To Do About It

Both Sides of the Table

As I write these words I already imagine my next deposition in which I’m asked to read this out loud. They were then sued for trademark infringement by a foreign company who had no product, no customers and no employees in the US. *. Lawsuits.

IP 127

Why Successful People Focus on the Bottom End of the Funnel

Both Sides of the Table

Sales people (and website customer acquisition folks) all think in terms of funnels and yet non-sales professionals seldom do. It doesn’t matter if it’s recruiting, business development, shipping product, writing blog posts, networking … it’s all the same.

Why Acceptance of Failure is Critical to Startup Success

Both Sides of the Table

I have experienced many first-time entrepreneurs with too much hubris if fund-raising came easily and press was fawning and employees joined in droves and customer adoption has been rapid.

Press 153

Frameworks Round 6

TechEmpower

In preliminary tests, we experimented with more requests per pipeline but doing so caused socket write buffer overflows. The wrk tool was later enhanced to allow larger write buffers, but we ultimately decided to retain a 16 requests per pipeline test configuration.

7 Tools of Entrepreneurial Awesomeness

InfoChachkie

On the playing field is talking to customers. "I hear so many people say, ‘I’m going to write this plan and its going to go as planned.’ So when you write your plan realize…it’s like writing a fairy tale.

Tool 95

What I’ve Learned from Fred Wilson

Both Sides of the Table

The final clip is Fred & I talking about whether “the best product wins” and my assertion that the bias in today’s Silicon Valley dominated tech world there is probably too much emphasis on tech at the expense of how to sell, implement and service customers.

Should Startups Care About Profitability?

Both Sides of the Table

I want to understand how many units the company is selling, whether this is increasing over time and how well they’re doing at retaining the customers that they do acquire. Do 20% of the customers make 80% of the revenue or do the top 3 customers represent 80% of the revenue.