Trending Sources

The #1 Question to Ask Before Starting Any Case Study


A customer story can't just be interesting or results-oriented. Next, create your customer interview questions to elicit those key messages.

Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Having paying “Customers” is what makes the cash register roar. You can even create them a custom video page using Say Hello There.

My story: Fail locally, one customer at a time.


In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. By Frank Peters. – Dave.

Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. The answer? Something so simple.

Using Social Media To Deal With Customer Trolls


How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Bipolar Reviewers. Channeling Tige.

Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. Thank you.

Entrepreneurs Should Create A Degree – Not Buy One Off The Rack


Custom Wharton Degree. Writing / English / Public Speaking. Writ 105PS Writing for Public Speaking. Communication. Statistics.

Class 72

Why GoToMeeting’s SaaS Playbook Wouldn’t Work Today


I knew that every dollar I spent to acquire a customer resulted in a 4x return. A version of this article previously appeared in Forbes.

SaaS 86

Can You Build Your Business on Somebody Else’s Platform?

Both Sides of the Table

We, and our customers, know that there won’t be one data feed to rule them all. We did make money helping customers process Twitter data.

Should Startups Announce Their Funding?

Both Sides of the Table

I will add to this as I write more in the coming weeks on the topic. Is Funding a Worthy Announcement? The short answer is yes, absolutely.

What The Heck Does “Traction” Really Mean To A VC?


Five broad sources of independent, third-party validation are: Customers, Partners, Distributors, Industry Experts and other Stakeholders.

RSS 75

Pour And Stir II – Managing Your Cost Per Customer


Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Blogging for the Hell of It, Not Blogging to Stay Relevant

Both Sides of the Table

There were days where I could write about what I was thinking about Apple or Twitter or Facebook. Or I could just write about life. can only point to three examples in the last 10 years of writing where I know that what I specifically said made somebody resent me. I used to love blogging. For me it was always a creative outlet.

The Silent Benefits of PR

Both Sides of the Table

Enterprise Sales – The very first thing a potential customer does when you email or call to set up a meeting is Google you. Why PR? Rinse.

Press 155

Here Are the Details About Upfront Ventures’ Newest EIR – @Chamillionaire

Both Sides of the Table

And after one meeting they started asking for his advice about marketing, customer engagement, product design, monetization – whatever.

Slides 140

Honesty Is An Entrepreneur’s Secret Weapon


Employees, investors, customers and suppliers seek entrepreneurs they trust. A version of this article previously appeared on Forbes.

Talk Like An 8th Grader When Pitching Investors


You must also place yourself in the shoes of other uniformed and indifferent stakeholders, including: customers, partners and suppliers.

Document Your MVP for a Developer


You likely are writing your first one of these. Customer Development Notes I'm assuming founders are having customer development conversations.

Startup Lessons From Pink Floyd’s Dark Side Of The Moon


Pink Floyd recorded DSOTM after a year of writing and performing the material in front of live audiences. Any time will do." Pay To Play.

RSS 77

How Entrepreneurs Use Technology to Improve Business Efficiency

Tech Zulu Event

Collect & Use Customer Data. Entrepreneurship is undergoing many technological changes. Workflow Management. Images via Shutterstock.

An Enchanting Conversation With Guy Kawasaki


Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. It wasn’t the Guy fan base. That doesn’t work.”. link].

Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This post originally ran on TechCrunch.

How Investors Think About Valuation of Pre-Revenue Startups


There's a lot out there around Customer Development - read Steve Blank : Entrepreneurship as a Science – The Business Model/Customer Development Stack - Steve Blank , October 25, 2010 Checklists for Chaos, The Path to Success - Steve Blank , October 28, 2010 and reading about Lean, MVPs, etc. What are they really looking for?

Why I Look for Obsessive and Competitive Founders

Both Sides of the Table

Obsession. The drive to succeed at all costs. When second place isn’t good enough because we live in winner-take-most markets. Zuckerberg.

Catching Up With Joanne Bradford, Demand Media


But, they could not write, and did not know what to write from the travel perspective. What is Demand Media doing nowadays? eHow Spark!

Demand 105

Why Lawsuits Are On the Rise at Startups and What To Do About It

Both Sides of the Table

As I write these words I already imagine my next deposition in which I’m asked to read this out loud. *. Lawsuits. For what? ” 5.

IP 127

Identifying Pain in the First Step in a Sales Process – Here’s How

Both Sides of the Table

Customers sometimes buy things spontaneously without thinking through what their actual need is. This article initially appeared on Inc. Never.

Sales 139

Why Successful People Focus on the Bottom End of the Funnel

Both Sides of the Table

Sales people (and website customer acquisition folks) all think in terms of funnels and yet non-sales professionals seldom do. Start, sure.

Why Acceptance of Failure is Critical to Startup Success

Both Sides of the Table

I talk about failure a lot because I think it can be tremendously instructive and I think that success without failure often masks underlying lessons.

Press 145

Frameworks Round 6


In preliminary tests, we experimented with more requests per pipeline but doing so caused socket write buffer overflows. Thanks! We are hiring.

7 Tools of Entrepreneurial Awesomeness


On the playing field is talking to customers. So when you write your plan realize…it’s like writing a fairy tale. " 2.

Tool 95

What I’ve Learned from Fred Wilson

Both Sides of the Table

In stead of just writing operating and funding advice Fred also talks about industries. I promise it’s worth watching. Again, Fred.

Why You Need to Take 50 Coffee Meetings

Both Sides of the Table

Help them write other stories. One day they’ll write yours. Understanding customer requirement ? 50 coffee meetings. JFDI.

The Biggest Reason Most Sales Campaigns Don’t Close

Both Sides of the Table

I’ve been writing a series on a simple methodology that we used at my first enterprise software company. The USP solves the, “Why Buy Me?”

Sales 81

What I’ve Learned About Venture Funding

Both Sides of the Table

It forces the founder to spend time in front of customers. why do I write p.s.’s sometimes? VC funding. by SA. blog here ). Right?

Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? But how? I have no money? I do it myself. So be careful.

Press 100

Ebyline Launches New Service For Publishers


Los Angeles-based Ebyline , the online marketplace which connects publishers with freelance journalists, has rolled out a new offering today, which it says can help publishers produce their own, custom news feeds. The service, called Ebyline News Desk, allows publishers to create their own, custom feeds of original content.

Here’s What President of textPlus @Nanea Reeves Has to Say on Leadership, Mgmt, Women in Tech

Both Sides of the Table

I’ll try to get write-ups shortly but for now here is an overview of my interview with Nanea Reeves – President and COO of textPlus.

RSS 91

Some Thoughts on Leadership Going into 2016

Both Sides of the Table

A great leader knows customers and has direct relationships with them. She can anticipate reactions to price increases or product changes by customers and she can sustain competitive challenges because she knows the customer will stick by her. They are on the road visiting customers and investors. I wanted to just write.

Coach 102

When Should You Allow Exclusivity in Deals?

Both Sides of the Table

So that we’re speaking the same language I would define “exclusive” as a period in which your company is prohibited from doing business with certain customers or business partners, which is why many incorrectly assume this is necessarily bad. Why Exclusivity Matters to Your Customers or Business Development Partners.