socalTECH

SEPTEMBER 1, 2021

Aliso Viejo-based indie Semiconductor, a developer of semiconductors for the automotive industry, says it has signed a definitive agreement to acquired TeraXion, a designer and manufacturer of photonic components. According to indie, the acquisition will help it in the rapidly growing LiDAR market.

Acquisition 180

Acquisition Design Help Marketing 180

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.”

Marketing 354

Marketing Case Study Metrics Sales 354

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 239

Marketing Conference Startup RSS 239

Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294

Marketing Customer Custom Technical Review 294

TechCrunch LA

JUNE 19, 2018

She also serves on the board of Shoes of Prey, a custom shoe company currently aimed at the women’s market. Now she’s taking an ops position at one of the biggest players in the sneaker market. Along with StockX , GOAT has brought a huge amount of access and pricing transparency to resale sneakers, a billion-plus market.

Marketing 203

Marketing Platform Sales Los Angeles 203

socalTECH

SEPTEMBER 15, 2016

Last week, job search service Indeed launched a new service in Los Angeles, called Indeed Prime , hoping to jump into the market for finding talent here to address that issue. because it's been such a hot job market. That's why it's a great tech market for Indeed Prime to expand into. Briefly tell us about your new service?

Los Angeles 100

Los Angeles Marketing Angel Technology 100

SoCal Tech Calendar

JUNE 15, 2011

Tuesday, June 21, 2011 -- Marketing 101: The Real Story. We all know what marketing isor do we? What is the difference between marketing, PR and product marketing? What is the difference between marketing, PR and product marketing? Is marketing a profit center or an expense of doing business?

Marketing 113

Marketing Organization Product Develop 113

SoCal CTO

JANUARY 31, 2011

This comes up a lot and if you are thinking about one of these kinds of startups, definitely take a look at Matching Algorithm. Sean Ellis in Bringing a Network Effect Business to Market positions this via the following two pictures: In the case of a normal startup, you can launch an MVP and keep optimizing from there to achieve scale.

eHarmony 204

eHarmony Marketing Startup Zag 204

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

SoCal CTO

JANUARY 31, 2011

This comes up a lot and if you are thinking about one of these kinds of startups, definitely take a look at Matching Algorithm. Sean Ellis in Bringing a Network Effect Business to Market positions this via the following two pictures: In the case of a normal startup, you can launch an MVP and keep optimizing from there to achieve scale.

eHarmony 196

eHarmony Marketing Startup Zag 196

socalTECH

OCTOBER 26, 2021

According to ClearLake, nThrive has signed a definitive acquire TransUnion Healthcare, Inc., Morgan, Deutsche Bank, Golub, Barclays, BMO Capital Markets, Credit Suisse, and Jefferies. Financial details of the deal were not announced. the healthcare data and analytics business of TransUnion, which serves over 1,850 hospitals.

Santa Monica 113

Santa Monica Equity Software Development Capital 113

Both Sides of the Table

JUNE 22, 2021

When raising a first fund (or a fifth or even a tenth), it’s all about establishing your core target market and finding out who is in the market for what you are selling? that’s your target market. We’re definitely not a “regional investor” but we do have some comparative advantage in a good portion of our deals.

Sales 375

Sales Startup Funding Invest 375

socalTECH

JULY 20, 2021

Los Angeles-based private equity investor Platinum Equity said this week that it has signed a definitive agreement to acquire Unical Aviation, a provider of aircraft parts and components to the global commercial aerospace market. Financial terms of the acquisition were not announced.

Equity 113

Equity Acquisition Los Angeles Marketing 113

Startup Professionals Musings

JANUARY 14, 2015

By definition, most startups begin as a result of some innovation in product, process, or service. That’s a tall order, especially when your business culture has to fit into the myriad of international and local cultures that are part of every market these days. Consider MySpace and Webvan. Product-line expansion. Efficiency and scale.

Startup 98

Startup Marketing Web 2.0 IBM 98

Berkonomics

JULY 13, 2023

Definition of tactics: Tactics support strategies and are shorter term and more procedural than the strategies they support. Seed demand in each new territory with at least two corporate marketing events in partnership with each distributor. Train and transfer technology to each new distributor within 90 days of signing.

Resource 156

Resource Examples Tool Sales 156

Berkonomics

MARCH 2, 2023

Guided by the enthusiasm of the moment, management orders (fill in the blank from your own experience here) an early release, increased spend for marketing, hiring more people to handle expected demand or early manufacture, or maybe just feeling so optimistic – that the conservative approval of spending is suspended in anticipation.

Guide 156

Guide News Demand Email 156

Startup Professionals Musings

JANUARY 18, 2023

With the advent of social media, and instant communication via the Internet, that definition has been expanded to include all aspects of the customer experience , from finding you and what they need, to the ease of completing the transaction, as well as all follow-on support. Even the best marketing doesn’t do it.

Competition 109

Competition Services Custom Customer 109

socalTECH

DECEMBER 21, 2020

Carlsbad-based satellite communictions provider Viasat announced this morning that it is in a definitive agreement to acquired RigNet , a provider of communications and connectivity services for the oil and gas industry. LionTree Advisors LLC and Latham & Watkins LLP; RigNet was advised by Lazard Middle Market LLC and Baker Botts LLP.

Help 113

Help Services Marketing Acquisition 113

Berkonomics

APRIL 1, 2021

We are not always smart about the market or the product. We may miss the context of the times and come to market too soon or too late. We might not have researched the market diligently or used a focus group or other market research. Early market experience can cause a need to pivot.

Resource 156

Resource Research Class News 156

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 133

Marketing Conference Startup Oracle 133

socalTECH

SEPTEMBER 5, 2013

We caught up with M-GO''s CEO, John Batter , to hear about where M-GO fits into the streaming media market. If you look today at physical and digital transactions, it''s a $20 billion market, and more than half that market is still physical today. What''s the story behind M-GO? So, they just ave up.

Entertainment 197

Entertainment Netflix Marketing Content 197

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. But beware.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

Startup Professionals Musings

MARCH 3, 2023

Here are the major elements of the best product plans: Market requirements section. This first section of every product plan defines the market, sizes the opportunity, and discusses individual needs and requirements that will be provided by your product and service. Executives, marketing & sales, financial projections, and funding.

Product 112

Product Summary Activity Customer 112

TechCrunch LA

OCTOBER 5, 2020

When people talk today about buying food, alongside traditional grocery stores and other physical food markets, they increasingly talk about grocery delivery companies, restaurant delivery platforms, meal kit services and more that make or provide food to people by way of apps. ” I don’t doubt that he means it.

Technical Review 343

Technical Review Startup Marketing San Diego 343

Startup Professionals Musings

MAY 15, 2022

By definition, most startups begin as a result of some innovation in product, process, or service. That’s a tall order, especially when your business culture has to fit into the myriad of international and local cultures that are part of every market these days. Consider MySpace and Webvan. Product-line expansion. Efficiency and scale.

Startup 142

Startup Web 2.0 IBM IBM 142

SoCal Tech Calendar

APRIL 5, 2018

The Definitive Digital Marketing Gathering. Wednesday, April 11, 2018 -- Los Angeles Digital Summit. See [link] (more)

Los Angeles 100

Los Angeles Angel Marketing 100

SoCal Tech Calendar

APRIL 4, 2018

The Definitive Digital Marketing Gathering. Tuesday, April 10, 2018 -- Los Angeles Digital Summit. See [link] (more)

Los Angeles 100

Los Angeles Angel Marketing 100

Both Sides of the Table

JUNE 27, 2021

Shots on Goal Being great as a startup technology investor of course requires a lot of things to come together: You need to have strong insights into where technology markets are heading and where value in the future will be created and sustained You need be perfect with your market timing. I’ve definitely been wrong on market value.

Funding 294

Funding Startup Writing Invest 294

Startup Professionals Musings

MAY 2, 2021

Of course, we would all like to have a magic list based on more definitive tracking of many real startups over time. Choose a large market in a growth industry. By definition, a growth industry has a history and an outlook of at least double-digit annual growth. After that, it’s all about learning and execution.

Startup 170

Startup Study Journal Sample 170

Berkonomics

APRIL 21, 2022

Since then, that company has grown to the largest influencer marketing company in the world, with over $100 million in campaigns, $2 billion in measurable sales and trusted by 60% of the Fortune 500 companies. Expand your definition of advertising to include four, not just two methods of finding your potential customers.

Advertising 156

Advertising Media Social Media Newsletter 156

TechCrunch LA

JULY 19, 2022

Kaden joins Rick Zullo from Equal Ventures on the board and told TechCrunch via email that excess inventory “filled the news and it definitely spikes in more volatile markets, but it is in fact part of any market.” She went on to write, “Dee and Josh are the exact right team to tackle it.

Product 191

Product Funding Technical Review Equity 191

TechCrunch LA

SEPTEMBER 23, 2020

But the no-longer nascent sneaker and streetwear market is a big market, with the potential to reach $30 billion in sales globally by 2030, according to a recent report by the research firm, Cowen ( cited by The Wall Street Journal , which first reported the financing). . billion thanks to $100 million in new financing.

Commerce 255

Commerce Journal Los Angeles Research 255

socalTECH

AUGUST 14, 2018

Carlsbad-based Airspace Technologies , which is developing technology for the logistics market, says it has raised $8M in a Series A funding round. According to Airspace, it is providing "time definite" delivery and supply chain services to the healthcare, technology, and aerospace sectors.

Technology 113

Technology Funding Invest Customer 113

Tech.Co

AUGUST 31, 2015

There are few market verticals where this mindset is more applicable than the world of sports technology. However, in the last six months or so the market seems to be spreading out and reaching areas of sports that are almost neglected, rudimentary, or somewhat primitive in nature. Are all you entrepreneurs out there taking notes?

Tool 82

Tool Marketing Design Networking 82

Startup Professionals Musings

SEPTEMBER 11, 2021

First of all, a definition. Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Market penetration. Customer acquisition cost.

Startup 121

Startup Metrics Custom Customer 121

Berkonomics

JUNE 23, 2022

Simplify the process: Reexamine the definition and milestones. Increase marketing effectiveness? Create milestones : Make them public, easy to identify when reached, and follow progress toward each, again publicly posting the progress and achievement. Email readers, continue here…] . Err on the side of oversimplification.

Metrics 156

Metrics Report Email Sales 156

socalTECH

DECEMBER 17, 2020

Los Angeles-based electric car designer Fisker , the latest incarnation of the EV efforts of auto designer Henrik Fisker, says it has signed a definitive agreement with Magna International. According to Fisker, Magna will manufacture Fisker's upcoming Ocean vehicle in Europe. READ MORE>>.

Design 113

Design Platform Los Angeles Marketing 113