socalTECH

FEBRUARY 24, 2010

ThisNext will continue as a standalone brand, and will be slightly repositioned on design products--by which I mean products that are interesting, unique, specialized, and boutique-like in nature. At the end of the day, what we do is create demand and pass that in the form of a lead to someone. Demand has done a good job of that.

Content 165

Content Demand Sites Media 165

InfoChachkie

JULY 14, 2011

Performance marketing also demands accountability. Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. In reality, they want to buy customers, not ads.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. They would launch quickly and test whether or not there is any demand. His first “real&# business came in college where he designed audio speakers. It’s still there 30 years later!

Competition 350

Competition Idealab Product Ideas 350

Both Sides of the Table

OCTOBER 8, 2014

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. He built & IPOd Demand Media. He built & sold iMall in Internet 1.0 for $565 million to Excite.

Entrepreneur 376

Entrepreneur Snapchat Startup Truecar 376