Berkonomics

DECEMBER 13, 2018

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

DECEMBER 13, 2018

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. But beware.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? What is your market size? TAM, SAM, SOM?

Company 156

Company Companies Metrics Resource 156

Berkonomics

FEBRUARY 21, 2019

I cannot tell you how many times I have seen executive summaries of business plans in which the entrepreneur seeks $5,000,000 to build the business. First, few startups can use that much money today with all the virtual services available and increasingly inexpensive methods of development, prototyping and marketing.

Startup 120

Startup Invest Summary Resource 120

Berkonomics

MARCH 5, 2020

In the creation of a young company, there are five principal risks to be addressed by the entrepreneur. So, it is important for the entrepreneur to identify, address and mitigate each of these in order to increase valuation and decrease the risk of ultimate loss of the business. Second: Market risk. . Third: Management risk. .

Outsource Development 156

Outsource Development Ideas Resource Patents 156

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. All of a sudden I now had customers telling what market, how to reach them and what applications are important.

Marketing 271

Marketing Startup Sales Customer 271

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 104

Marketing Demand Startup Customer 104

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 213

Startup Generative AI Newsletter Tool 213

InfoChachkie

SEPTEMBER 17, 2012

However, certain questions can be tricky for an entrepreneur to answer. Below are five common questions an entrepreneur will encounter when seeking venture funding. Handled appropriately, these questions provide investors a window into an entrepreneurs’ soul, which minimizes the chances of a future misalignment.

Entrepreneur 253

Entrepreneur Google Invest RSS 253

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success.

Customer 173

Customer Custom Social Media Technical Review 173

InfoChachkie

JUNE 4, 2012

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Fallacy: Startup ventures tend to evolve, especially after you begin speaking with pesky customers and demanding partners. Perform China Syndrome Market Analysis. “Learn from the mistakes of others. Grant Exclusivity.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

Berkonomics

DECEMBER 5, 2013

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share?

Metrics 239

Metrics Startup Marketing Demand 239

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Customer 100

Customer Custom Marketing Demand 100

Startup Professionals Musings

MARCH 24, 2014

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. Welcome to the “Participation Age” of marketing. Nurturing marketers reserve a minimum of 10 percent of their marketing budgets for testing and learning.

Marketing 95

Marketing Technical Review Social Media Startup 95

Berkonomics

FEBRUARY 24, 2012

I cannot tell you how many times I have seen executive summaries of business plans in which the entrepreneur seeks $5,000,000 to build the business. First, few startups can use that much money today with all of the virtual services available and increasingly inexpensive methods of development, prototyping and marketing.

Resource 180

Resource Invest Summary Startup 180

Berkonomics

SEPTEMBER 3, 2015

His groundbreaking book, “Early Exits” has become a textbook for angel groups and entrepreneurs throughout the world. His Strategic Exits Corporation provides M&A advisory services, and he is much in demand as a speaker at angel and entrepreneur events worldwide. – Dave. By Basil Peters.

Pricing 120

Pricing Demand Marketing Email 120

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. People who believe the former believe that you should see the market demand before too many people know you’re “in market.” I wrote about it here.

Venture Capital 332

Venture Capital Funding Startup Sales 332

InfoChachkie

OCTOBER 29, 2012

However, certain questions can be tricky for an entrepreneur to answer. Below are five common questions an entrepreneur will encounter when seeking venture funding. Handled appropriately, these questions provide investors a window into an entrepreneurs’ soul, which minimizes the chances of a future misalignment.

Entrepreneur 145

Entrepreneur Google Invest RSS 145

Startup Professionals Musings

FEBRUARY 22, 2014

My plea to entrepreneurs is to recognize these concerns as an opportunity, to make people’s life better, rather than stoke the fires. Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address.

Entrepreneur 100

Entrepreneur Technical Review Startup Social Network 100

Berkonomics

MARCH 14, 2019

Especially if you are in the early stage of growing a business, these five risks can and often do derail entrepreneurs before realizing the riches of a great exit. Second: Market risk. . Email readers, continue here…] Are you ahead or behind the market with your product or service? Make you wealthy someday.

Outsource Development 120

Outsource Development Ideas Resource Patents 120

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 91

Marketing Startup Demand Customer 91

Startup Professionals Musings

DECEMBER 21, 2012

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. Welcome to the “Participation Age” of marketing. Nurturing marketers reserve a minimum of 10 percent of their marketing budgets for testing and learning.

Customer 95

Customer Custom Marketing Technical Review 95

Berkonomics

JANUARY 17, 2019

If you discover and become convinced that your vision is flawed, or the product impossible to create within cost and time expectations, or the demand impossible to quantify, or revenues never close to plan, then it would certainly be time to rethink the plan and product. Could you pivot to save the company?

Incubator 120

Incubator Venture Capital Invest Capital 120

Berkonomics

JANUARY 17, 2019

If you discover and become convinced that your vision is flawed, or the product impossible to create within cost and time expectations, or the demand impossible to quantify, or revenues never close to plan, then it would certainly be time to rethink the plan and product. Could you pivot to save the company?

Incubator 120

Incubator Venture Capital Invest Capital 120

Startup Professionals Musings

MARCH 14, 2022

My recommendation to entrepreneurs is to recognize these concerns as an opportunity to make people’s life better, rather than worry and dodge the risk. Market your solution and user benefits, not the mysterious technology behind it. Make your company visible, reachable and responsive through social networks.

Customer 137

Customer Custom Technical Review Symantec 137

Startup Professionals Musings

JUNE 4, 2017

My plea to entrepreneurs is to recognize these concerns as an opportunity, to make people’s life better, rather than stoke the fires. Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address.

Entrepreneur 54

Entrepreneur Technical Review Startup Symantec 54

Berkonomics

MARCH 15, 2012

In the creation of a new enterprise, there are five principal risks to be addressed by the entrepreneur. So it is important for the entrepreneur to identify, address and mitigate each of these in order to increase valuation and decrease the risk of ultimate loss of the business. Second: Market risk.

Outsource Development 200

Outsource Development Ideas Resource Patents 200

Both Sides of the Table

MAY 28, 2018

Of course the VC is looking to have specificity in how you plan to spend the money you’re going to raise and plans that show a pie chart that says, “25% on marketing, 30% on technology and R&D, 20% on infrastructure, 25% on G&A” do not get funded. Every VC wants to fund a deal that seems to have too much demand.

Venture Capital 247

Venture Capital Capital Funding Course 247

socalTECH

JUNE 23, 2021

How do you reinvent your startup-focused on in-person, grass roots marketing-in the face of a global pandemic? Alex Nocifera: We help the enterprise, large brands, working with brands like US Cellular, Panera Bread, Square, Uber, and help them generate demand for their products and services in a local, acute manner. What is Field Day?

Marketing 113

Marketing Los Angeles Zag Startup 113

Berkonomics

MAY 21, 2015

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. But beware.

Venture Capital 120

Venture Capital Social Media Invest Marketing 120

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Both Sides of the Table

OCTOBER 1, 2009

In my previous post, The VC Ice Age is Thawing (for now) I wrote about the reasons why the VC market came to a screeching halt in September 2008 and remained largely shut until at least April 2009. There are now signs the VC market has gathered pace meaning it’s a great time to be fund raising. There is a lot of pent-up demand.

Venture Capital 255

Venture Capital Marketing Startup Social Network 255

Berkonomics

JANUARY 12, 2012

And if the vision of the entrepreneur is flawed, or the product impossible to create within cost and time expectations, or the demand impossible to quantify, or revenues never close to plan, then it is time to rethink the plan and product. Email readers, continue here.]

Incubator 149

Incubator Venture Capital Invest Entrepreneur 149

Berkonomics

NOVEMBER 7, 2013

entrepreneur” and by Forbes as “New York’s Archangel”, David is a former Inc. 500 CEO, serial entrepreneur and the founder of New York Angels. collaborate with over 250,000 entrepreneurs in 95 countries. collaborate with over 250,000 entrepreneurs in 95 countries. By David S. Steve Jobs or Steve Wozniak?

Startup 189

Startup Sales Ideas Entrepreneur 189

InfoChachkie

MARCH 18, 2013

In order to extract value beyond your Angel investors' cash, you must first assess three important parameters: (i) the relative strength of their personal brand, (ii) their ability to add operational value, and (iii) the amount of care and feeding they will demand from you. Four Common Angel Archetypes. The Beauty Of Low Expectations.

Angel 217

Angel Technical Review RSS Entrepreneur 217