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Four ways to create marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Use all the techniques you learn in marketing classes to drive demand. Higher demand results in higher prices – if there is limited supply. More we are taught in marketing classes.

Marketing 156
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Sendgrid Acquired By Twilio For $2 Billion

socalTECH

Sendgrid offers up API-based email services, used by many Internet, e-commerce, on-demand and other service providers to send emails to their customers. per share based on today's closing prices. READ MORE>>.

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Real Startups Never, Ever Discount Their Prices

InfoChachkie

Avoid a simple pricing mistake which could sink your startup. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. However, if you never offer price discounts to anyone, you can resist all such requests by deferring to your company “policy.”

Pricing 100
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Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet. Price = Value. How Much For A Rib?

Pricing 100
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Quest Software Launches New Microsoft Migration Tool

socalTECH

According to Quest, the new tool provides tenant-to-tenant migration of accounts, email and OneDrive, and can be used for merging and consolidating Office 365 tenants. Quest said the software will be available on a "flexible" pricing plan, but did not announce any details on that pricing.

Tool 100
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The three legged stool of marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Email readers, continue here.] I= increase revenues. Use all the techniques you learn in marketing classes to drive demand. Marketing is a science devised to help drive customers to your door.

Marketing 201
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Good, cheap, fast. Pick any two.

Berkonomics

And a disappointment based on missed delivery or completion is as great as one based upon trounced quality or price expectations. Email readers, continue here…] So, consider this: Make “fast” a tool for use as an inducement for particularly important customers or orders, or at times when resources are underutilized.

Resource 156