article thumbnail

6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead management performance.

Metrics 102
article thumbnail

6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead management performance.

Marketing 174
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead management performance.

Metrics 57
article thumbnail

Make your detailed strategic plan!

Berkonomics

Example tactics for one strategy: [Email readers, continue here…] Strategy Three: Expand into at least three new continents through new distribution channels. Assign one of our corporate employees to support sales and installation efforts by all distributors. Tactics direct each department in very specific ways.

Resource 156
article thumbnail

Hit the hardest issues first!

Berkonomics

If sudden demand for a product takes management by surprise, having solved these key issues will remove the key barrier to ramping production and taking advantage of the opportunity. In an early-stage company, the key issue is most often finding the way to start the revenue flowing from services and sales. An example to make the point.

Examples 156
article thumbnail

Good, cheap, fast. Pick any two.

Berkonomics

If it becomes a part of your long-term sales message, there is risk that you will set expectations you cannot achieve. Email readers, continue here…] So, consider this: Make “fast” a tool for use as an inducement for particularly important customers or orders, or at times when resources are underutilized. Back to Red Adair….

Resource 156
article thumbnail

Have you made the mistake of hiring too soon?

Berkonomics

Many executives and managers have made the mistake of using the financial and sales forecast to plan and execute hiring of new employees – so that they could be trained and up to speed when the demand arrives. Well, you may not be alone. The balance between preparedness and cost.

Training 226