socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. It's some of the kinds of things Demand Media does, except, for the newsroom. Right now, news organizations write off the news cycle.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

DECEMBER 15, 2010

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. As you know, we started in Europe, and re-based it here in Pasadena about two and a half years ago. Tim Cadogan: It's been a hell of a couple of years.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Jason Nazar

MARCH 22, 2011

In the bay area it’s quite common for the entrepreneurs starting a company to be developers or technologists who can build the first versions of their products. When he had the idea for his company, he didn’t write a long business plan or try to raise money to hire an agency to build a website for him.

Company 111

Company Companies Rustic Canyon Startup 111

Both Sides of the Table

MARCH 11, 2011

It was a pleasure to write them myself. He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. Too many entrepreneurs focus on dilution. Summary notes, as always, provide below.

Competition 350

Competition Idealab Product Ideas 350