How to Decrease the Odds That Your Startup Fails
Both Sides of the Table
MARCH 25, 2016
Essentially products that are “inelastic” means price increases don’t affect demand much (think cigarettes, drugs, alcohol) and if they’re “elastic” it means small price increases can massively drop demand but equally large price decreases can massively increase demand. Want to eradicate Evite? Many startup businesses – tech or otherwise – fail.