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Rubicon Project Buys RTK.io

socalTECH

Rubicon says that RTK's solutions are build on the same, open source framework as its own, Demand Manager product portfolio, Prebid. Los Angeles-based advertising exchange operator Rubicon Project said this morning that it has acquired RTK.io , a developer of open source, header bidding solutions for publishers.

Framework 100
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Bird launches Scoot Mopeds in Austin ahead of SXSW

TechCrunch LA

The new moped is the latest effort by Bird to diversify its product offerings to capture more customers. Some companies were already operating these services; this action created a regulatory framework. The Austin City Council approved in February 2018 the creation of a “dockless” bike-share pilot program. ”

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Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. Is your product or service one that responds to a customer need, real or perceived? Why buy it?”. Why buy MINE? .

Sales 226
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Technical Advisors: Every Web/Mobile Startup Must Have One

SoCal CTO

I did a presentation recently for a graduate class from The Founder Institute around getting online/mobile products out the door. Third party products are used appropriately. We are producing the right functionality, but is the code that's being produced the right product? Why Investors Should Demand This.

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10 Creativity Mistakes Jeopardize Long-Term Survival

Startup Professionals Musings

Business plans should be loose frameworks to be used as guidelines rather than detailed route maps. Assign innovation projects to production organizations. Existing production teams are generally too busy meeting monthly deadlines and targets to give new innovations the attention they need.

Ideas 111
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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. Invariably your first efforts at product won’t quite hit the mark – and this is OK. We called our methodology PUCCKA.

Sales 393
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10 Questions To Lead You To Timely Successful Change

Startup Professionals Musings

I see entrepreneurs every day who are trying to change the world with a new idea, and startups that are trying to survive their hyper-growth phase by changing processes to meet demand. The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel.

Startup 155