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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 102
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Demand Media Names Marketing VP

socalTECH

Los Angeles-based Demand Media said today that it has named Matt Gehring as the company's new Vice President of Marketing. Gehring was most recently VP of Marketing for Touch of Modern, and previously served at Provide Commerce, Marchex, Classmates.com and Musicmatch.

Demand 100
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Demand Media Names New Content Marketing Executive

socalTECH

Santa Monica-based Demand Media is building out its executive team today, saying that it has named Scott Lehr as its new Senior Vice President and General Manager of Content Solutions. Lehr was previously at NewsCred, a developer of content marketing and content syndication software. Lehr also has served at Breakpoint Digital and Muze.

Demand 164
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REME Enters On-Demand Massage Market

socalTECH

Los Angeles- and Santa Monica-based REME , a new startup offering up on-demand massage, stretch, and IV therapy services to the health and wellness community, said today that it has officially launched it services. The company said it provides its services toin-home, at the office, or the customer's location of choice. READ MORE>>.

Demand 113
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Four ways to create marketing excellence

Berkonomics

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

Marketing 156
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SUN Plans New Scooter For Crowded On Demand Scooter Market

socalTECH

Is there room on your curb for (yet another) on-demand scooter company? The company said that its "vibrant yellow color" is what helps it compete with other scooter options available on the market. Los Angeles-based SUN thinks there is, and said on Wednesday that it is getting set to launch a new, shared scooter model in California.

Demand 124
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CalAmp Sets Marketing Head

socalTECH

Irvine-based asset tracking technology provider CalAmp said late last week that it has named Mark Gaydos as its Chief Marketing Officer (CMO). Gaydos was previously CMO at Nlyte Software, and also was Senior Vice President of Marketing at Engine Yard, in addition to serving at Oracle and SAP America.

Marketing 113