Demand Media Names Marketing VP

socalTECH

Los Angeles-based Demand Media said today that it has named Matt Gehring as the company's new Vice President of Marketing. Gehring was most recently VP of Marketing for Touch of Modern, and previously served at Provide Commerce, Marchex, Classmates.com and Musicmatch. Demand Media said Gehring will be responsible for marketing at its properties Saatchi Art and Society6. demand media executive marketing saatchi society6

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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Demand generation revenue performance.

Demand Media Names New Content Marketing Executive

socalTECH

Santa Monica-based Demand Media is building out its executive team today, saying that it has named Scott Lehr as its new Senior Vice President and General Manager of Content Solutions. Lehr was previously at NewsCred, a developer of content marketing and content syndication software. Demand Media said Lehr wlil focus on growing its content marketing practice. content marketing demand media demandmedia executive newcred scottlehr scott lehr

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SUN Plans New Scooter For Crowded On Demand Scooter Market

socalTECH

Is there room on your curb for (yet another) on-demand scooter company? The company said that its "vibrant yellow color" is what helps it compete with other scooter options available on the market. SUN faces some formidable competition in the scooter and mobility market, with very well funded competitors like Bird, Lime, Wheels, Razor, Uber, and Lyft very active across the local market.

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Massage-on-demand company, Soothe, raises $31 million

TechCrunch LA

The massage-on-demand service Soothe seems to be rubbing investors the right way with the close of a new $31 million round of funding. The Series C round from late stage and growth capital investment firm, The Riverside Company , caps a busy first quarter for the massage service.

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Wrench’s on-demand vehicle repair and maintenance service picks up $20 million

TechCrunch LA

Wrench , the Seattle-based on demand vehicle maintenance and repair service for consumers and fleets, has raised $20 million in its latest round of financing. Other companies operating in a similar vein (and in automotive) include the refueling and car wash on-demand startups like Filld, Yoshi, and Booster Fuels for gassing up and Spiffy, Wype, Washos and Washé for washing. Consumers are embracing on-demand services that make their lives better.

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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. million in seed funding from the Los Angeles-based firms Bonfire Ventures and Crosscut Ventures to expand its business (maybe through direct marketing?).

On-Demand Startups Are Completely Changing the Industry

Tech.Co

The successor to social media, at least in terms of cultural significance, are the on-demand apps that have us reaching for our phones not just to message friends, but to make transactions. At the top of the list of the challenges these on-demand companies face is managing the labor pool.

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Why Hollywood is Joining the Video On-Demand Market

Tech.Co

The idea of video on demand has been around since as early as 1990 when GTE partnered up with AT&T to create the first VOD system. Hollywood studios are jumping on the trend of the VOD market. is suggesting offering recently released films on-demand seventeen days after debut for a $50 dollar fee. Hollywood is Lacking in VOD Marketing Skills. Paramount Digital’s Tom Lesinski explains, “The way large films are marketed no longer makes sense.”

Demand Media Expands In Ireland

socalTECH

Demand Media , the online publishing business led by Richard Rosenblatt, has made a major expansion into Ireland, as part of its domain name business, the firm said Wednesday. According to Demand Media, it has opened up what will be its largest, international office in Dublin, Ireland, which will serve as the international headquarters for its domain services business. demand media domain domainer ireland international headquarters expansion

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Demand Media Spins Off Rightside

socalTECH

Santa Monica-based Demand Media has completed its spinoff of Rightside Group , its domain name registration business, as a tax-free distribution this morning. According to Demand Media, the two companies now will trade as separate, publicly traded companies--with Demand Media on the NYSE as DMD, and Rightside trading on the Nasdaq Global Select Market as NAME. Demand Media has been in the midst of spinning off Rightside Group for over a year.

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Demand Media Expands Content Offerings

socalTECH

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." Demand Media''s product is used by brands, publishers, and agencies to create content and drive visitors to their websites. Pricing details on Demand Media''s expanded offerings were not announced.

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7 Tips For Success With Today’s Demanding Customers

Startup Professionals Musings

Use aggregated data from social media, professional market research, public sentiment, and key influencers for change analysis. business reputation customer expectations demanding customers less tolerantIf you think your business has weathered the storm, think again.

Demand Media Emerges As Leaf Group

socalTECH

Santa Monica-based Demand Media --in what looks to be a tumultuous day to for the stock market--said this morning that it will begin trading its common stock today on the New York Stock Exchange under the new ticker symbol, LFGR. demand media lfgr leaf group marketplace ecommerce

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Build On-Demand Teams Instead of Hiring Employees

Startup Professionals Musings

The author outlines eight necessary steps for every business and entrepreneur to capitalize on this movement to on-demand project teams, versus permanent hires. Build an on-demand team of strategic do-ers. Welcome now to the on-demand workplace.

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Demand Media Loses Chief Revenue Officer

socalTECH

Santa Monica-based Demand Media has lost its Chief Revenue Officer, Jeff Dossett, to startup Porch.com , only eight months after Dossett was named to the position after the loss of former Chief Revenue and Marketing Officer Bradford. porch jeff dossett chief revenue officer demand media executive everest

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Demand Media Market Cap Huge, But Green Dot Still Bigger

socalTECH

The IPO this week of Santa Monica-based Demand Media has drawn widespread attention, with a number of articles yesterday talking about how the firm's market cap exceeded the New York Times Company after the IPO. However, a quick look at the recent Southern California IPOs shows that Monrovia-based Green Dot still rules, at least in terms of current market cap. In intraday trading Thursday, Green Dot (GDOT) had a market cap of approximately $2.68

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Demand Media Expected To Hit Market Next Week

socalTECH

Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, is expected to hit the public markets late next week, according to a report today from AllThingsD. Citing "numerous" sources, the report says that Demand will launch its public offering late in the week, as the firm completes its road show. Demand Media priced its IPO on January 12th, saying it hopes to debut on the NYSE at between $14.00

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Demand Media Expands Into eBooks

socalTECH

Los Angeles-based Demand Media has a new market on its sights: electronic books. The firm said today that it has launched two, new electronic book series, part of what the firm said is the "next chapter" of its Demand Studios efforts. ereader reader kindle amazon title content publishing book electronic ebook ebooks media demand

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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth.

Demand pull – cost push.

Berkonomics

Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. Demand pull: too much demand for a product or service and not enough supply cause a competition for the product that drives prices higher without increasing the intrinsic value of the product. Cost push – demand pull.

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Demand Media Launches Subscription Fitness Program, Stronger

socalTECH

Santa Monica-based Demand Media has made an interesting move this morning, launching a brand new, subscription fitness and nutrition program. Demand Media said it new Stronger program is part of a "key initiative" to expand its paid content porfolio. Demand Media recently acquired subscriptoin-based video workshop and instruction site Creativebug. Stronger is an offshoot of Demand Media''s LIVESTRONG.COM site.

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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap.

Demand Media Officially Becomes gTLD Registrar

socalTECH

Demand Media said today that the company''s domain name subsidiary has entered the generic Top-Level Domain (gTLD) market, and has been awarded the contracts necessary to participate as a registrar in the new market. According to Demand Media, its Domain Name Services business officially has become an Internet Corporation for Assigned Names and Numbers (ICANN) accredited registry fro the new gTLDs, including both Demand Media''s eNom and Name.com businesses.

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6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Demand generation revenue performance.

Demand Media's eNom Snags.CO

socalTECH

eNom , the domain name registration arm of Santa Monica-based Demand Media , the Internet publishing empire run by Richard Rosenblatt, is hoping to cash in on a new, top level domain,CO, which is slated to come onto the market this year, the firm said today. domain through both eNom.com and BulkRegister.com, which are both owned by Demand Media. Tags: enom demand media level domain columbia registrar

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Hairdoo Brings Haircuts On Demand To LA

socalTECH

Los Angeles, which appears to be the capital of on-demand, mobile phone driven services (Uber-for-almost anything), has yet another entry into the on-demand personal services market: Hairdoo , a startup which says it can connect users with a haircut as soon as an hour from booking.

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Market Research: The Fuel For Marketing Strategies

SoCal Tech Calendar

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies.

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The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there is the four C’s, the consumer-oriented marketing model (2).

7 Strategies To Prepare For Global Market Challenges

Startup Professionals Musings

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Not every international market matters, but some are larger than life.

Heal Finds $26.9M More In Funding To Expand Access To On-Demand Doctors

socalTECH

Santa Monica-based Heal , the on-demand doctor's house call startup, said this morningg that it has raised $26.9M Heal lets users request in-home, on demand visits from doctors, who the startup says can do anything a patient might require in a traditional doctor's visit. The company said the new funding will go to accerate growth, including through technology innovation, increased marketing, and to bolster its roster of board-certified and licensed physicians.

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Demand Media Files For IPO

socalTECH

Santa Monica-based Demand Media , the online media firm run by Richard Rosenblatt, has finally filed for its long awaited IPO. Morgan Stanley, UBS Investment Bank, Allen & Company LLC, Jefferies & Company, Stifel Nicolaus Weisel, RBC Capital Markets, Pacific Crest Securities, Raine Securities, and JMP Securities. According to Demand's IPO filing, the firm had a net loss of $6.00M on revenues of $114.0M

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Demand Media: Rightside Group Spinoff Expected August 1st

socalTECH

Santa Monica-based Demand Media said late Thursday that it expects the separation of its domain name services business, Rightside Group , on August 1st. According to Demand Media, it expects the tax-free dividend distribution of all outstanding shares of Rightside to its common stock holders by August 1st, with Rightside expected to list itself on the NASDAQ Global Select Market under NAME immediately after that distribution.

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Demand Media Updates Pluck Reviews

socalTECH

Santa Monica-based Demand Media said today that it has enhanced the firm's Pluck Reviews product, which power online ratings and reviews for brand websites. Demand Media said that it has added a new set of capabilities called "Trust Filters", which sorts reviews from Facebook friends and community friends on top of other reviews. Demand said the new feature also pulls information noted reviewers and "product experts" above the "clutter" of generic online reviews.

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Demand Media Plans To Split Domain, Content Businesses

socalTECH

In a surprise move, Santa Monica-based Demand Media said Tuesday afternoon that it plans to explore separating its domain name and content businesses into two, independent, publicly traded companies. According to Demand, its board has has authorized a plan to spin Demand Media into a "pure play" media company focused on content creation; and a separate, pure-play domain services company providing registry services and related, aftermarket services.

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