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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174
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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?

Hollywood 257
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6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101
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Ten Of The Top Tech Companies For Employees In LA

socalTECH

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. positions on its site, ranging from software, sales, marketing, to finance. relationships and brand are paramount to get invited to review the best searches.". The now-public.

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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 57
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Interview with Tobi Bauckhage, Moviepilot

socalTECH

How do a bunch of German moviemakers end up in Los Angeles, running a site helping studios to market and promote their films via their venture backed startup? We work with studios to understand those early audiences, and give them feedback on social marketing and making their marketing more effective.

Startup 164
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Tapping The Creativity Of The Crowd With Tongal

socalTECH

There''s a really big need in the marketing world to empower people to do this kind of work, and help solve the content crisis, so to speak. But, the demand for video is really high. My background is at Paramount, in the film department, and I also ran my own production company. Brands are really excited.

Ideas 243