Startup Professionals Musings

MARCH 3, 2023

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan.

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Product Summary Activity Customer 112

socalTECH

NOVEMBER 28, 2017

San Diego-based Taoglas , the developer of communications antenna technology and products, said this morning that it has named Landon Garner as its new Chief Marketing Officer (CMO). Taoglas said Garner will be responsible for brand communications, product strategy and marketing, and demand generation.

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Marketing San Diego Demand Product 124

SoCal Tech Calendar

AUGUST 20, 2018

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. See [link] (more)

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Research Marketing AMA Competition 100

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

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Metrics Demand Marketing Paramount 57

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

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Marketing Startup SEM Blogging 139

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. The reality is that when unemployment sinks in demand is likely to get worse.

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Venture Capital Marketing Startup Writing 263

socalTECH

MARCH 4, 2014

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

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Demand Content Media Santa Monica 138

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. How many customers will have any idea what this means to them?

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Marketing Startup Social Media Technical Review 141

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

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Marketing Demand Pricing Customer 201

socalTECH

OCTOBER 4, 2018

Costa Mesa-based Ice Energy , which develops an energy storage system used for saving energy used for air conditioning, has launched a new product specifically aimed at homeowners and builders. Ice Energy has previously been selling its systems into the commercial market, and also working with utilities for demand generation programs.

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Product Demand Marketing Develop 154

socalTECH

MAY 27, 2014

Los Angeles-based uSamp , which develops surveying and sampling technology and services for the market research industry, said this morning that it has rolled out a set of new products. Pricing on the new products were not announced. Pricing on the new products were not announced. READ MORE>>.

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Product Sample Research Mobile 153

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef.

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Platform Marketing Journal Google 133

socalTECH

JANUARY 19, 2011

Santa Monica-based Demand Media said today that it has enhanced the firm's Pluck Reviews product, which power online ratings and reviews for brand websites. Demand Media said that it has added a new set of capabilities called "Trust Filters", which sorts reviews from Facebook friends and community friends on top of other reviews.

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Demand Media Santa Monica Commerce 153

socalTECH

DECEMBER 15, 2015

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development.

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Marketing OpenX Demand Sales 100

Berkonomics

FEBRUARY 28, 2011

Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. Cost push: labor or parts costs increase, causing the product or service to be priced higher without adding intrinsic value.

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Demand Resource Pricing Study 136

TechCrunch LA

MAY 3, 2022

Obviously, there’s a huge demand for it, and it shouldn’t be this difficult to access high-quality convenient hair solutions.”. The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services.

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Tool Custom Customer Marketing 179

Startup Professionals Musings

JANUARY 11, 2023

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. Sales people tend to remember the latest product when selling to clients, not the one best for that customer. Tricked by recency.

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Marketing Metrics Statistics Demand 119

socalTECH

FEBRUARY 9, 2015

Sidecar , one of a number of on-demand, ride services competing for the LA market, is shifting its services towards on-demand delivery, the company said today.

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Demand Google Los Angeles Services 100

TechCrunch LA

SEPTEMBER 7, 2020

Launched by Karen Rodgers O’Neil, a longtime marketing executive, and Daniel Perrone, a serial entrepreneur and technology executive whose previous company, BroadMap, was acquired by Apple; The Shed hopes to take the rental model that Home Depot has turned into a billion dollar business line and take it to the masses. .

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Startup Product Demand Los Angeles 285

Berkonomics

AUGUST 16, 2018

Markets and competitors change. Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development.

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Marketing Demand Media Entrepreneur 120

Berkonomics

DECEMBER 13, 2018

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. If others have created awareness of the market, you need only compare yourself favorably to those companies.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

DECEMBER 13, 2018

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. If others have created awareness of the market, you need only compare yourself favorably to those companies.

Marketing 120

Marketing Class Startup Research 120

socalTECH

JANUARY 31, 2011

Santa Monica-based Demand Media said this morning that it received approximately $77.2M Demand's IPO offering was for 10,235,000 shares of common stock at $17.00 per share, with 5,175,000 shares of the offering coming directly from Demand Media itself, and the rest from other shareholders. READ MORE>>.

.Net 145

.Net Demand Media Santa Monica 145

TechCrunch LA

OCTOBER 27, 2020

Postmates is now rolling out what could be the biggest update to the company’s service in a long time — adding a retail option for users to shop local stores and for local merchants to set up a virtual on-demand storefront in the app. “ Most of the LA metro area will have access to the tab. earlier this month.

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Sales Los Angeles Beverly Hills Demand 249

socalTECH

DECEMBER 16, 2016

Intuit , which develops its popular TurboTax tax filing software in San Diego, said this week that it has launched a new product called TurboTax Self-Employed , a new tax filing product specificaly aimed at what the company says are 55 million self-employed individuals in the U.S. READ MORE>>.

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Product San Diego Demand Software 100

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

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Marketing Demand Examples Social Media 92

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

TechEmpower

AUGUST 7, 2023

What does the role demand? Here’s a graphic from Socal CTO that illustrates the roles as they change over time: In its earliest days, a startup’s top need is often to produce a product. Getting something to market and getting funding override any other concerns. It’s understandable - a hands-on developer can produce a product.

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CTO Hire Develop Development Fractional VPE 260

socalTECH

MAY 18, 2021

For today's interview, we sat down and chatted with >Zeb Evans, the founder and CEO of San Diego-based ClickUp (www.clickup.com), the developer of a workplace productivity software platform which is based by such companies as Google, Airbnb, and Nike. Zeb Evans: Holistically, there's a huge demand for more flexibility or remote work.

Doc 203

Doc San Diego Demand Product 203

socalTECH

OCTOBER 23, 2015

Los Angeles-based Clutter , an on-demand, self-storage startup which helps consumers store and organize their belongings, has raised $9M in a Series A funding. The funding came from Sequoia Capital. As part of the funding, Omar Hamoui of Sequoia has joined the company's board. Clutter said it has now raised $12.3M

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Demand Los Angeles Organization Sales 100

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 107

Marketing Invest SEM Startup 107

socalTECH

MARCH 5, 2012

Irvine-based Broadcom said announced a new set of 10GbE and 40GbE products. According to the firm, it has shipped four new physical layer transceivers (PHYS) for the 10 Gigabit Ethernet and 40GbE markets for the optical fiber communications market, as well as a new 40G Serial Mux/Demux chipset.

Product 140

Product Cloud Computing Sample Conference 140

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” ROI studies were published.

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Marketing Case Study Metrics Sales 354

Tech.Co

JULY 25, 2017

The successor to social media, at least in terms of cultural significance, are the on-demand apps that have us reaching for our phones not just to message friends, but to make transactions. On-demand companies broke into the national consciousness as much as a cultural phenomenon as a commercial one.

Demand 74

Demand Startup Social Media Venture Capital 74

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

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Marketing Startup SEM SEO 379

TechCrunch LA

DECEMBER 8, 2020

The cybersecurity insurance market is expected to become a $23 billion industry by 2025, driven in part by an explosion in connected devices and new regulatory regimes under Europe’s GDPR and more recently California’s state-wide privacy law. It’s a huge move for the company, which only closed its Series B in February.

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Startup Demand Los Angeles Customer 288

socalTECH

FEBRUARY 4, 2011

Camarillo-based Power-One , which develops both photovoltaic inverters and other poser conversion products, saw its fourth quarter results surge on demand for its photovoltaic inverter products. The firm said that for the full year, it had net sales of $1.05 billion, up 143 percent compared to 2009.

Demand 181

Demand .Net Sales Product 181